Facebook paid $8.5 million for fb.com; pushing new profile layout to all users

By on January 11, 2011 at 10:20 PM.

Facebook paid $8.5 million for fb.com; pushing new profile layout to all users

Just a few tidbits of Facebook news to report here. Reuters is reporting that the social networking site paid a hefty $8.5 million to acquire the domain fb.com from the American Farm Bureau Federation. Last year, Facebook launched its revamped messaging service, offering its users facebook.com email address in the process. The alternate domain fb.com was purchased by the company for internal employee email addressing. The Farm Bureau now calls fb.org as its home.

In conjunction with this new messaging service, Facebook also announced a new profile layout designed to easily present and share more information with friends. For the past month, users have been able to voluntarily opt-in to the new design by visiting http://www.facebook.com/about/profile. Now, it seems as though the update will be pushed out to all users over the next several days, like it or not. More →

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Facebook announces new communication platform; simple, seamless, not email

By on November 15, 2010 at 1:11 PM.

Facebook announces new communication platform; simple, seamless, not email

Today, at the company’s planned media event, social networking giant Facebook took the wraps off of its new communication service. Facebook’s CEO, Mark Zuckerberg, noted that the new system aims to be seamless, informal, immediate, personal, simple, minimal, and short… but not email.

The new service will: provide messaging across all of the different ways people communicate (SMS, email, IM, SMS), a conversation history for reference and archiving, and a social inbox to aggregate all the messages you really care about.

The scenario presented is this: someone sends you an email that is displayed on Facebook as a chat window (the new system is being described as “very IM like”), when you reply to this message an email is sent back to your conversation partner. If you happen to be away from your computer when they reply, you can get a push email notification via the mobile Facebook application or via SMS (the company noted that a new iOS Facebook app will be launching today) and respond from there. The idea is to keep a permanent, running history of conversations with the people you care about while making digital communication feel like an actual, face-to-face conversation. “Your conversations are no longer locked in a phone or a particular email service,” said Facebook engineer Andrew Bozworth. “The days of typing “g2g” and “brb” are over.”

Users of Facebook will be given the opportunity to have a @facebook.com email address that matches the public user-name (facebok.com/public-useranme) that they’ve picked; Facebook employees will use the new fb.com domain purchased from the Farm Bureau. Down the road, the new service will support XMPP, IMAP, and several other open protocols to will allow users to access their Facebook messages however they want.

The company will be rolling out the new service slowly over the first few months; initial testers will be part of an invite system similar to the one used by Gmail early on. More →

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Facebook buys fb.com, to be used in upcoming email service?

By on November 12, 2010 at 2:09 PM.

Facebook buys fb.com, to be used in upcoming email service?

It’s no secret that Facebook will be holding another media event on Monday, November 15th. It is widely thought, and has been reported, that the social networking giant will be launching its own web-based email service; purportedly code-named “Project Titan.”  This got us thinking, how will Facebook differentiate its employees, who currently use facebook.com email addresses, from its 500 million users? How about this: fb.com.

In doing a little digging we found that MarkMonitor, a company whose sole purpose is to facilitate online and enterprise brand protection, is listed as the registrar of the domain fb.com. According to the available information, records for said domain were last updated on September 8th of this year. MarkMonitor manages online assets for company’s such as Nokia, UBS, and — according to this eWeek article from 2009 — Facebook.

It’s all a little speculative, but considering: MarkMonitor is the listed registrar of the fb.com domain, they have a working relationship with Facebook, and the social networking giant is in the market for a new (preferable shorter) domain name… all the pieces are there. And we’ll find out for sure on Monday.

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