Facebook is the most popular social network in the world. With over 1.4 billion users, Facebook has something for everybody and most users come back for more and more multiple times per day. Sure, the company mishandled user privacy in the past, but it’s getting better all the time. And Facebook has plenty of other interesting services under its umbrella, including the Messenger and WhatsApp chat apps, the Instagram photo-based social network, and even the Oculus Rift VR initiative.
To pay for all that, Facebook serves ads from third-parties to all of its users, and that’s why it needs to collect plenty of data about users like and dislike. This way, the service can target ads more effectively.
So, what do we care about most in the world, according to Facebook? More →