If you’re a mobile app developer looking for a consistent, reliable way to monetize your work, Facebook might have an answer. According to a recent post on the company’s developer site, Facebook is testing a new mobile ad network for free apps which could be hugely beneficial to both advertisers and publishers. Facebook’s Sriram Krishnan says that the company is currently “running a small test to explore showing Facebook ads in third-party mobile apps.” If the test is successful and the team decides to fully implement the network, those targeted advertisements on your Facebook news feed could soon start appearing every time you open an app. For now the test is “limited to a few advertisers and partners,” but Facebook plans to expand the program in the future following successful testing.
We’re used to zany Wall Street analysts making wacky predictions about the tech world, such as the amazing prediction made by Money Map Press analyst Keith Fitz-Gerald last month about a merger between Microsoft and Apple. It’s a little bit rarer to see WTF-worthy tech predictions coming out of established universities that nominally have reputations to uphold as respectable learning institutions. Nonetheless, The Guardian reports that some researchers from Princeton are projecting that Facebook will lose a whopping 80% of its user base over the next three years alone. More →
While Facebook may have a “teen problem,” it may not be as bad as a report from iStrategy last week suggested. According to a report from GlobalWebIndex, Facebook’s usage among teens dropped 2% from Q2 to Q4 in 2013. That is not nearly as nearly as sharp a drop as the 25.3% drop among high schoolers from 2011 to 2014 that was reported in iStrategy’s report. More →
Even though it failed to take over home screens on Android with the Facebook Home experiment, Facebook is still very much interested in the mobile ecosystem, where it plans to launch several standalone applications this year, The Verge has learned. The company issued major updates for its Messenger app on iOS and Android recently, and Instagram, still a popular photo service, has received its own update not long ago. But Facebook is not done when it comes to mobile apps. More →
There has been plenty of back and forth over the past year or so regarding whether or not teens and other young users are abandoning Facebook in favor of rival services. The theory is that parents and other family members use Facebook too often to keep tabs on their children, so children are moving away from Facebook to services like Tumblr, Twitter, Instagram and other social networks that offer more privacy. It makes sense, of course — no one wants their grandparents to see a scantily clad bathroom selfie. More →
Facebook will reportedly launch a Flipboard-like news reading feature later this month either as a standalone application for mobile devices or as a “web experience” optimized for mobile devices, people familiar with the matter have told Re/code. Apparently known as “Paper,” and part of a bigger “Project Reader,” the news reader app would offer users quick access to various publications including the New York Times, the Washington Post, and others, as well as status updates from friends, “all in a visually stunning ‘paper-like’ format.” More →
The mobile app for Facebook, much like its desktop counterpart, is constantly seeing tweaks and revisions, but when the team switched from custom to native development on iOS and Android, they lost the ability to A/B test their releases. In the latest post on the Facebook Engineering Blog, Ari Grant and Kang Zhang detail the complex system they built to take the place of their previous method. More →
The person you’re thinking of hiring has posted a bunch of pictures of themselves drunkenly vomiting on their cat on their Facebook page — does this mean they’re a bad fit for your company? The answer, according to research flagged by Forbes‘ Kashmir Hill, is “maybe not.” The new study, conducted by researchers at Florida State University, Old Dominion University, Clemson University, and Accenture, found that there is no correlation between how prospective employers rated someone’s Facebook profile and how well that person actually performed at their job. More →
Two Facebook users this week filed a class action complaint against the social network, Ars Technica reports, alleging that the messaging system inside Facebook is not as private as it’s advertised to be, and that the company actively mines for data from personal messages and generates likes based on the content exchanged between users. Facebook described its messaging system as “unprecedented,” when it comes to privacy controls, but the filing alleges that the company is actually accessing data gathered from chats without the user consent. More →
Facebook doesn’t have a simple way of deleting specific data from one’s timeline including old posts, comments and likes that a person would like to have removed from his or her profile, Slate’s Jennifer Golbeck has learned. While the social network lets you easily save a copy of all your activity — and lets you close your account for that matter — it doesn’t have a tool that can help with removing only certain past actions that may not be relevant to you and your Facebook friends. More →
The core Facebook product is looking increasingly middle-aged and teens’ growing revulsion towards the service has been among the biggest tech themes of 2013. Arguably, the success of sizzling teen apps like Snapchat, Kik and Viber can be directly traced to Facebook’s inability to evolve. But even though the core service may be stumbling, Facebook holds two aces: Two of the company’s standalone apps — Facebook Messenger and Instagram — are ripping off core features from rival apps with splendid success. More →
Looking back on BGR’s archive of Facebook Home stories, a very clear theme arises: no one cares about Facebook Home, Facebook’s unique mobile software that takes over Android phones and places Facebook status updates, photos and messages front and center. In spite of the apathy, Facebook is still working to integrate Home into the Android ecosystem in an effective way. The latest update includes a new lockscreen with the time, date, weather conditions in your area and the latest news from your friends. You can check your friends’ recent posts without even unlocking the phone by swiping to the right. You will also have the ability to access the settings menu from the lockscreen where you can choose which apps sync up with Cover Feed, like Instagram and Tumblr, as well as which photos you want for your background. It’s a relatively minor upgrade, but it’s proof that Facebook isn’t giving up on Home quite yet. The update started rolling out on Thursday. Check out a video of all of the new features below. More →
The autoplay video ads that Facebook users will soon come to know and probably-not-love look like they’re going to be big business for the world’s largest social network. Barron’s points us to the latest research note from Topeka Capital analyst Victor Anthony, who projects that Facebook stands to make up to $900 million a year in additional revenue from selling space for video ads on its website. When you combine this revenue with all the extra money Facebook looks set to make from selling ads over Instagram, then you can see we’ve come a long way from the days when analysts were worried that Facebook wouldn’t be able to properly monetize its huge user base.