Analytics company ComScore has released its October search engine market share numbers and… instead of making you fire up your search-site of choice and finding the information yourself, we thought we would just put it right there for you. October’s search numbers are as follows: Google 66.3%, up from 66.1% in September; Bing 11.5%, up from 11.2% in September; Yahoo 16.5%, down from 16.7% the month prior; Ask.com 3.6% down 0.1% from the previous month; and AOL 2.1%, down from 2.3%. We are curious to see how/if the recent release of Windows Phone will help Bing’s search numbers. We’ll find out next month.
Following a six-month upward trend for Yahoo’s US search market share, Bartz’s baby hit a brick wall in February according to comScore, sliding slightly from 21 percent in January to 20.6 percent. It’s a very small decline of course, but you can be sure Yahooligans would have liked to see a continued upward trend as Microsoft shows a renewed interest in search talks. At the same time, Yahoo’s share still sits above the crucial 20 percent mark which is no small feat considering the dominant opposition. Slight slip aside, Yahoo is unquestionably making good progress as comScore reports an astounding 12 percent year to year growth in Q4. Other notables from the February US report: MSN dropped to 8.2 percent from 8.5 percent in January, Ask rose to 4.1 percent from 3.7 percent in January, AOL stayed flat at 3.9 percent and Google snuck up to 63.3 percent from 63 percent in January.
Wait, what? Is that headline right? Indeed it is folks – if comScore’s January numbers are to be believed at least. The authority on web-watching has just issued its most recent US search engine market share data and jaws around the internet are dropping in rapid succession. Yahoo, continuing an upward trend for the sixth consecutive month, finished the month with 21 percent of the US search market – up from 20.5 percent in December. Google on the other hand, managed to slide a half of a point from December to 63 percent. Recap: Yahoo’s search share is up, Google’s is down, black is white and the Cubs are going to win the World Series this year.