iPhone 7 Design Apple

Have Apple designs become too familiar and boring? The answer is more complicated than you think

By on September 22, 2016 at 1:55 PM.

Have Apple designs become too familiar and boring? The answer is more complicated than you think

Over the past few years, there has been an increasingly well-traveled narrative that would have you believe that Apple’s once vaunted penchant for design has vanished. Whereas Apple products used to be revered for taking bold risks and introducing cutting edge designs, it seems as if it’s been a few years since a new Apple product has been heralded as a design-win.

With the recent introduction of the iPhone 7, this narrative has picked up steam once again. Even though the iPhone 7 is jam packed with a multitude of compelling new features, including a better display, improved battery life and impressive camera technologies, some analysts and pundits can’t help but get hung up on the fact that aesthetic design of the iPhone 7 is boring, familiar, and proof positive that Apple these days is more interested in playing it safe than in taking risks and pushing the design envelope forward.

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Apple Watch

Apple Watch ‘architect’ opens up about what developing the Apple Watch was really like

By on August 15, 2016 at 8:00 PM.

Apple Watch ‘architect’ opens up about what developing the Apple Watch was really like

The Apple Watch hasn’t yet become the groundbreaking and culturally transformative device many initially assumed it would be, but one would be hard-pressed to call the device a flop just yet. As we highlighted last week, the Apple Watch 2 will introduce a number of compelling new features that may transform it into an unequivocal and mainstream hit product as opposed to a device worn by a niche and passionate group of users.

With the Apple Watch nearly 18 months old, Fast Company recently sat down with former Apple employee Bob Messerschmidt, an integral member of the team that helped bring the Apple Watch to market. Specifically, Messerschmidt helped develop the heart rate sensor on the Apple Watch, one of the devices more widely used and important features. Indeed, there have even been instances where the Apple Watch’s heart sensor has helped save lives.

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Instagram New Icon

The entire world is still tearing Instagram’s horrible new look apart

By on May 12, 2016 at 9:00 PM.

The entire world is still tearing Instagram’s horrible new look apart

Nobody likes change, and the tech community in particular seems to be especially averse to any sweeping or even minor changes made to software that they love.

So when Instagram yesterday released a completely redesigned iPhone app, alongside a brand new app icon, the blogosphere revolted in immediate disgust. While most people seem to have positive things to say about the actual app update, Instagram’s new app icon has generated no shortage of negative and, at times, hilarious feedback.

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Apple's Attention To Detail

5 examples of Apple’s insane attention to detail

By on May 4, 2016 at 1:05 PM.

5 examples of Apple’s insane attention to detail

In a story that’s been told a million times over, Steve Jobs, upon his return to Apple in 1997, completely turned the company upside down. He mercifully decimated Apple’s bloated product line and reinvigorated the company with a new sense of purpose. With Jobs at the helm, innovation and design excellence became a company-wide priority. In short order, Jobs’ admittedly obsessive attention to detail began to permeate through all aspects of Apple’s operations.

From the shape of the icons on the iPhone to the type of materials used in Apple retail stores, Jobs viewed every single detail, no matter how minute, as an important piece of a larger puzzle that warranted deep thought and consideration.

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Corporate Logo Evolution

From Apple to McDonald’s: What 15 famous company logos used to look like

By on March 12, 2016 at 11:15 AM.

From Apple to McDonald’s: What 15 famous company logos used to look like

While many corporate logos often fly under the radar, there are a select few which have become recognizable across all corners of the globe. From the swirling script of Coca Cola to the famed golden arches of McDonald’s, a well-designed logo is not only readily identifiable, but can also help establish brand trust and loyalty. In a best-case scenario, a corporate logo can even become synonymous with a high-quality product or service. The impact and importance of a well-designed and carefully constructed logo is not lost on astute CEOs, which is why Steve Jobs didn’t think twice about paying legendary designer Paul Rand $100,000 to design the NeXT logo.

Because a corporate logo can convey important aspects of a company’s brand while also representing the image they’d like to project to consumers, it’s no surprise that companies will, every so often, shake things up and completely replace an old logo with something new and fresh, even if the change is on the subtle side a’la Google’s 2015 logo transformation.

That being the case, if we take a look back in time, it’s interesting to see what the logos of some of today’s more iconic and popular companies looked like when they first got up and running.

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Uber App Icon Design

The reason why Uber’s new app icon is excruciatingly mediocre

By on February 6, 2016 at 2:30 PM.

The reason why Uber’s new app icon is excruciatingly mediocre

Even though Uber is only about 6 years old at this point, the company last week rolled out a redesign for its entire brand. In doing so, Uber completely changed its highly recognizable icon into something that looks like it belongs on the front face of a credit card.

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Featured
Worst Product Designs Of All Time

The worst product designs of all time

By on January 12, 2016 at 12:27 PM.

The worst product designs of all time

We’ve seen lots of poorly designed gadgets and products over the years, but how do we pick the worst of the worst? I stumbled across this old Quora thread recently that asked for some examples of truly poor design and came across some true stinkers that I thought were worth sharing. Let’s check them out, but be warned: Once you gaze at these horrible designs, you won’t be able to un-see them. More →

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Cisco Design Fail

Design fail flashback: This Cisco product may win the award for the worst design of all-time

By on October 11, 2015 at 12:30 PM.

Design fail flashback: This Cisco product may win the award for the worst design of all-time

A group of expensive Cisco Network Switches released a few years ago set a new bar for boneheaded industrial design. Sure, it’s pretty frustrating to potentially damage your Galaxy Note 5 by inserting the stylus the wrong way, but it’s monumentally worse to accidentally and completely wipe an entire server by using the wrong type of Ethernet cable.

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Apple Design

Proof that Apple’s attention to detail puts rivals to shame

By on September 17, 2015 at 2:30 PM.

Proof that Apple’s attention to detail puts rivals to shame

When it comes to sweating the small stuff, no company is more on the ball than Apple. From the materials the company uses in its retail stores to the small and barely perceptible touches it adds to both its hardware and software, Apple leaves no detail to chance.

As a quick  and illustrative example, a few months back we highlighted how the flashlight icon in the iOS control panel has a switch that toggles between the on and off position depending on if the flashlight is in use or not.

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Google New Logo Opinions

What professional designers think of Google’s new logo

By on September 5, 2015 at 4:00 PM.

What professional designers think of Google’s new logo

Google last week, in case you missed it, introduced a brand new logo design. While not a monumental change, the new typeface offers up a subtle variation to the logo the search giant had been using for the last five years. The most prominent change is that Google’s new typeface completely does away with the serifs that helped define its logo for the past 16 years.

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Coffee Alarm Clock

An alarm clock that can brew your coffee: Crazy or crazy awesome?

By on September 2, 2015 at 5:40 PM.

An alarm clock that can brew your coffee: Crazy or crazy awesome?

Meet the alarm clock that will not only get you up in the morning, but will keep you up with a freshly brewed cup of coffee. The photo above essentially says it all: hit the snooze button in the morning, catch a few extra z’s, and wake up to a tasty and hot cup of coffee without even having to leave your bed.

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Campaign Furniture Apple

Former Apple engineer creates incredible new furniture design

By on September 1, 2015 at 7:15 PM.

Former Apple engineer creates incredible new furniture design

When former Apple engineer Brad Sewell moved from California to Boston to attend Harvard Business School, he quickly became frustrated with the state of the furniture market.

“I had this taste in quality, Sewell told Entrepreneur, “but a budget that was like ‘graduated IKEA’. There wasn’t much between your disposable furniture and the really high-end stuff.”

So like many ambitious go-getters, Sewell dropped out of Harvard and created a company to address his furniture concerns. The result? An innovative new company called Campaign.

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