In a story that’s been told a million times over, Steve Jobs, upon his return to Apple in 1997, completely turned the company upside down. He mercifully decimated Apple’s bloated product line and reinvigorated the company with a new sense of purpose. With Jobs at the helm, innovation and design excellence became a company-wide priority. In short order, Jobs’ admittedly obsessive attention to detail began to permeate through all aspects of Apple’s operations.
From the shape of the icons on the iPhone to the type of materials used in Apple retail stores, Jobs viewed every single detail, no matter how minute, as an important piece of a larger puzzle that warranted deep thought and consideration.