While many corporate logos often fly under the radar, there are a select few which have become recognizable across all corners of the globe. From the swirling script of Coca Cola to the famed golden arches of McDonald’s, a well-designed logo is not only readily identifiable, but can also help establish brand trust and loyalty. In a best-case scenario, a corporate logo can even become synonymous with a high-quality product or service. The impact and importance of a well-designed and carefully constructed logo is not lost on astute CEOs, which is why Steve Jobs didn’t think twice about paying legendary designer Paul Rand $100,000 to design the NeXT logo.
Because a corporate logo can convey important aspects of a company’s brand while also representing the image they’d like to project to consumers, it’s no surprise that companies will, every so often, shake things up and completely replace an old logo with something new and fresh, even if the change is on the subtle side a’la Google’s 2015 logo transformation.
That being the case, if we take a look back in time, it’s interesting to see what the logos of some of today’s more iconic and popular companies looked like when they first got up and running.