Mobile apps to top 2 million, 500 million sub-$100 smartphones in use this year, firm says

By on January 19, 2012 at 7:15 AM.

Mobile apps to top 2 million, 500 million sub-$100 smartphones in use this year, firm says

While technology enthusiasts look forward to a number of high-end smartphone announcements vendors are preparing for Mobile World Congress next month, 2012 will see entry-level smartphones become more popular than ever. Market research firm Deloitte estimates that the number of sub-$100 smartphones in use globally will surpass 500 million this year, and by the end of 2012 there will be 200 million NFC-equipped devices in the hands of consumers. The firm also sees apps continuing to play a huge role in the mobile market, with the number of available apps set to top 2 million later this year. “The number of apps available reached one million in December 2011 and will double again by the end of 2012,” Deloitte TMT analyst Jolyon Barker said in a statement. “However, the proportion that are paid for remains small. Only a fifth of downloaded apps sell more than 1,000 copies and only a tiny proportion of unpromoted apps will ever become successful.” The firm’s full press release follows below. More →

No Comments

9% of U.S. consumers have canceled cable TV, study says

By on January 5, 2012 at 3:05 PM.

9% of U.S. consumers have canceled cable TV, study says

9% of consumers in the United States have already cut cable TV service from their monthly utility bills, the latest State of the Media Democracy survey from Deloitte indicates. The company also found that 11% of U.S. consumers are considering cutting cable TV. Younger generations are more likely to get rid of cable TV, too. Deloitte found that 19% of those aged 23-28 are thinking about canceling cable while 13% of Generation Xers and 7% of baby boomers said they are considering doing the same. “For the first time, less than half of all viewers say they have viewed their favorite shows live on their home TV,” Phil Asmundson, Deloitte’s U.S. Media & Telecommunications Sector Leader said. “In 2011, the number was only 49%. In 2008, it was 71%. That’s striking.” Read on for more. More →

No Comments