Mobile apps to top 2 million, 500 million sub-$100 smartphones in use this year, firm says
Mobile apps to top 2 million, 500 million sub-$100 smartphones in use this year, firm says
While technology enthusiasts look forward to a number of high-end smartphone announcements vendors are preparing for Mobile World Congress next month, 2012 will see entry-level smartphones become more popular than ever. Market research firm Deloitte estimates that the number of sub-$100 smartphones in use globally will surpass 500 million this year, and by the end of 2012 there will be 200 million NFC-equipped devices in the hands of consumers. The firm also sees apps continuing to play a huge role in the mobile market, with the number of available apps set to top 2 million later this year. ”The number of apps available reached one million in December 2011 and will double again by the end of 2012,” Deloitte TMT analyst Jolyon Barker said in a statement. ”However, the proportion that are paid for remains small. Only a fifth of downloaded apps sell more than 1,000 copies and only a tiny proportion of unpromoted apps will ever become successful.” The firm’s full press release follows below. More →
