Google acquires flight information software company ITA for $700 million

By on July 1, 2010 at 10:25 PM.

Google acquires flight information software company ITA for $700 million

new-google-logo

Google announced on Thursday that it is acquiring flight information software company ITA for $700 million in cash. Based in Cambridge, ITA mines flight data and presents it in a polished form suitable for online viewing. Google will add to its repertoire of services by integrating this flight data into its online search engine. Google also states that it will honor all service agreements with ITA’s current customers which include Kayak, Orbitz, and Bing. Despite this assurance of openness, Google now owns a big chunk of the online travel business, so expect the deal to get a close look from regulators. More →

14 Comments

Google to partner with TiVo and DISH Network, DVR info to be analyzed

By on November 24, 2009 at 1:40 PM.

Google to partner with TiVo and DISH Network, DVR info to be analyzed

Tivo and Google TV

Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data –  TiVo and DISH will be providing Google with “second-by-second viewing information on who’s changing channels and when, who’s fast-forwarding through commercials and anonymous information on viewers themselves.” We’re unclear as to how information can be both anonymous but about the viewer? The information will be used to more accurately target and price 30 and 60 second advertisement spots as the data will be able to indicate just how many people actually watched that Viagra ad, versus how many people fast forwarded over the bloody thing. More →

35 Comments