Biggest week in online holiday shopping history pushes holiday spending over $32 billion
Biggest week in online holiday shopping history pushes holiday spending over $32 billion
The week ended December 18th was the heaviest week for online holiday shopping ever, with shoppers spending more than $6.3 billion, up 15% from the same period last year. Consumers have already spent about $31.9 billion this holiday season according to comScore, which published new figures on Tuesday. “With only a few more days until Christmas, the preponderance of Americans’ late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday,” said comScore chairman Gian Fulgoni, noting that there were four days last week during which consumers spent more than $1 billion. “In total, we will see another $5 or $6 billion in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers.” November 28th, Cyber Monday, will go down as the heaviest online spending day this holiday season, and in history, with more than $1.251 billion spent. ComScore’s full press release follows after the break. More →











