In a recent interview with Forbes, Nintendo of America’s president and chief operating officer Reggie Fils-Aime was asked how his company will market the new Nintendo Wii U console — given that the existing Wii will still be on the market. Fils-Aime responded by noting that the console will not launch until after April 1st of next year — a date we hadn’t heard yet — and that, historically, Nintendo has sold multiple devices side by side. Fils-Aime pointed to the launch of the Nintendo DS alongside the Gameboy Advance, and also said that the Wii was on the market at the same time as the Game Cube. He also discussed cross-platform play, which could allow users to play against one another using different Nintendo machines “We have one key developer with a very strong relationship to Nintendo, the same developer who created Smash Brothers, that is envisioning a Smash Brothers experience that will be cross platform between Wii U and 3DS,” Fils-Aime said. Nintendo took the wraps off of the highly anticipated Wii U during the E3 tradeshow early last month, but has yet to announce a price for the console.
At an event last week in Boston, RIM VP Pete Devenyi said the company is exploring the possibility of introducing cross-platform solutions that would allow IT professionals to manage smartphones made by companies other than RIM. “BlackBerry is and will continue to be dominant in most corporations,” Devenyi said in an interview. “It’s not going to be the only device, given the fact that consumers have the choice to bring in their own devices, and IT departments are often letting them in. So there’s a question there: do those corporations have to manage those devices differently or is there the possibility that RIM might extend capabilities to make it easier for those corporations to manage those devices as well?” This is hardly the first time RIM has explored its competitors’ platforms as a possible way to widen its net. For years, RIM has been experimenting with a variety of cross-platform tools that might help the company develop new revenue channels. The most well-known example is likely RIM’s BlackBerry Application Suite, which we showed off exclusively two years ago. BAS would have allowed BlackBerry software to be installed on platforms like Windows Mobile and Symbian so that companies could deploy BlackBerry services on a variety of popular smartphone operating systems. The current state of RIM’s BAS software solution is unknown. More →