A recent report from Juniper Research suggests that the mobile coupon market will be worth $46 billion by 2015, a large jump from the $5.6 billion projected for the industry this year. Google Offers, a feature of the NFC-based Google Wallet mobile payment system, will be one catalyst for the growth. “Mobile coupons are going mainstream,” Juniper Research analyst David Snow said. “Cost effective mobile coupon campaigns are now within the reach of smaller retailers providing them with an easy way to drive profitable footfall and build customer loyalty. To ignore the potential of mobile coupons would be to ignore the future of mobile commerce.” A quick search of the iTunes App Store revealed dozens of applications for iOS devices, including apps from Coupons.com, GroupOn, Cellfire, Coupon Clipper and more, but there are also applications such as FourSquare that provide special offers for mobile users. Snow’s comments, which also suggest an opt-in approach could be more beneficial for retailers, complement a recent report from Retrevo that claimed retail stores are failing shoppers by not providing them with enough incentives to shop in-store instead of online. Read on for the full press release from Juniper Research. More →
Microsoft announced and launched a new deals website on Friday tied to its growing Bing suite of services. Bing Deals is a shopping site that compiles specials from GroupOn, Target, LivingSocial, Nordstrom and others. “Instead of building another program, we’re harnessing deals from major providers and retailers,” said Bing senior director Lisa Gurry. Microsoft’s Bing Deals offers more than 200,000 specials across the United States and, as a deal aggregator, it should eliminate the need to sign up for email alerts from multiple coupon-based services. Just like competing options, Microsoft will offer daily specials that will be accessible from its desktop website located at http://bing.com/deals and from mobile devices.
Google offered up a whopping $6 billion in an effort to acquire local deal vender Groupon last year, but the Internet giant was rebuffed. $6 billion is quite a healthy amount of scratch, but Groupon apparently thought it could take over the world on its own. Of course the massively successful coupon merchant must have known at that time — just as the rest of the world knew — that Google would certainly not leave well enough alone. Enter “Google Offers.” The aptly named service will be Google’s attempt to eat Groupon’s lunch, offering great local deals on, well, lunch — among other things. Restaurant deals, shopping deals and other local deals will be emailed to users each day, and the service will be packed full of opportunities to notify nearby friends of great deals via Facebook, Twitter, Google Buzz and so on. Hit the break for a screen shot of a Google Offers page to see what we have to look forward to, as well as a fact sheet Google is sending to local businesses in an effort to get them on board.
When it comes to the online coupon space, Google wants in. The Internet giant wants in so badly, it was willing to pay $6 billion for the current market leader, Groupon. The huge offer was actually pretty fair considering Groupon’s reported $1 billion in annual revenue, but the deal died on the table and now Google is left searching for other ways to enter the space. According to a report from the New York Post on Tuesday, the company is doing just that — Google is currently on the prowl for a “Groupon wannabe” to snatch up so it can compete with the company that rejected its advances. Google tends to get what it wants, so an acquisition is bound to happen soon — and that’s good news for consumers. Stiffer competition means more deals, and thus more savings for users of these trendy new local deal vendors. More →