Twitter announces promoted accounts, Google TV compatibility

By on October 4, 2010 at 3:06 PM.

Twitter announces promoted accounts, Google TV compatibility

Today, social networking company Twitter announced two upcoming features being added to their platform: promoted content and Google TV compatibility. First,  promoted content. Twitter has been dabbling in promoting individual tweets since back in April. “Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users,” explains the company. Initially, Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America tested out the service (see below).

Twitter has now taken this model to its next logical step, and introduced promoted accounts for its corporate users. As the company explains:

Promoted Accounts are suggested based on a user’s public list of whom they follow. When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts that those users tend to follow.

The addition of promoted accounts is another example of how Twitter is trying to monetize itself without the use of standard image/text based adverts.

On the heels of that announcement, Twitter also announced that it would make its service available to future purchasers of the yet-to-be-released Google TV. The company’s Google TV offering will allow users to browse their timeline, view @mentions and favorites, as well as reply, retweet, favorite, and share content found on the social networking site. Twitter quips, “Tweets aren’t just about TV shows; they are part of them. […] This is just the beginning of what could be possible at the intersection of Twitter and television. We’re excited to see what’s next.” More →

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Google announces more Google TV partners, NBC, HBO, Turner

By on October 4, 2010 at 1:35 PM.

Google announces more Google TV partners, NBC, HBO, Turner

Earlier today, Google posted a quick update on the status of their soon-to-be-released Google TV home entertainment product. The company noted “overwhelming” interest by content providers while announcing several of the viewing modules that will be available when Google TV launches. Google announced that Turner Broadcasting, NBC Universal, HBO, the NBA, Amazon, Pandora, Napster, Netflix, The New York Times, and USA Today will all have content that is optimized for viewing via Google’s internet connected set-top box. Like all streaming services currently offered, providers will not make all of their programming available via Google TV… but it is a start. Hit the jump to check out a quick video of just what Google TV will look like. More →

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Report: Google working on paid content system for publishers

By on June 19, 2010 at 10:09 AM.

Report: Google working on paid content system for publishers

new-google-logo

According to La Repubblica, Google has spent the past year working on a paid content system for publishers to be known as Newspass. The system would see Google offer simple access content from an assortment of publishers using a single login. Publishers decide how much they charge for access to their content, but users will be able to easily make payments with Google Checkout. It’s not clear how many markets Newspass will be available in, but recent comments made by Google seem to indicate that a launch of a system like Newspass would be far and reaching.

[Via paidContent] More →

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Boxee offering payment system, looking for content partners

By on January 21, 2010 at 11:41 AM.

Boxee offering payment system, looking for content partners

boxee_logoBoxee, the popular online video and TV streaming service, announced that it will be adding a payment system to its streaming  platform. The payment system will launch over the summer and will allow Boxee users one click access to paid content including TV shows, TV channels, and movies via a pay-per view or subscription based model. They are currently trying to court content partners willing to make their entertainment assets available to Boxee customers and are offering content owners the ability to package and price the content as they see fit. Boxee, of course, will take a small cut from each purchased item, thereby generating a new revenue stream for the start-up company. Current Boxee users who eschew paid content can breath a sigh of relief as Boxee has publicly stated that the paid content will be optional and Boxee will remain a free service with access to free and ad-supported content. Drinks all around.  More →

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