Apple may have an iOS powered TV in the works. According to Daily Tech, one former Apple executive recently said that customers will soon be able to “go into an Apple retail store and be able to walk out with a TV. It’s perfect.” Apple won’t build the televisions itself, though. Instead a manufacturer like Samsung may be behind the product. The former exec also said that the Cupertino-based firm will “blow Netflix and all those other guys away,” so we presume there’s a connected aspect that will allow users to access iTunes content in a manner similar to the current Apple TV product. Apple has been rumored to be working on a connected television numerous times in the past, though obviously nothing has materialized to date. More →
Apple may be expanding its portfolio beyond just Apple TV to an actual “Smart TV,” according to Morgan Stanley analyst Katy Huberty. “Checks in Asia suggest Apple is working on a Smart TV prototype,” Huberty said in a note to investors on Friday. She also suggested that such a TV could help create a whole new Smart TV category. While there are already connected TVs that some manufacturer’s advertise as being “smart,” Huberty thinks Apple’s could include “TV/Video content, gaming, DVR as well as other features like apps and FaceTime.” By 2013, such a device could earn Apple roughly $4 billion for every 1% of the TV market it grabs, Huberty said. We think a cooler option might be for Apple to take the ATRIX 4G path and create a TV dock that would allow your phone to power services — and render them properly — on your home TV. It would certainly be a cheaper option. Either way, Infinity Blade rendered on the big screen? Count us in.