Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle

By on February 4, 2011 at 3:20 PM.

Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle

As it turns out, Motorola’s Super Bowl XLV television advertisement won’t be as blatant a shot at Apple as the teaser spot we showed you on earlier this week. Orwell’s 1984 is still the theme, however, and we all know why. Motorola debuted a preview of its upcoming Super Bowl spot on Friday, and the full advertisement will run on Sunday during the game. Dubbed “Empower the People,” the commercial pitches Motorola’s upcoming XOOM tablet as an orange in a world full of, ahem, apples. “The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Motorola Mobility CMO Bill Ogle in a statement. “Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology.” Hit the break for the video preview of Motorola’s commercial for its upcoming XOOM tablet, along with a press release. More →

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Verizon can hear you now… with the iPhone [video]

By on February 3, 2011 at 9:01 PM.

Verizon can hear you now… with the iPhone [video]

Ah yes, Verizon’s “Test Man” makes his triumphant return. Big Red is airing a pretty cheeky thirty-second TV advert that shows its network’s spokesperson uttering his infamous one-liner… while talking on an iPhone, naturally. No need for us to describe it, hit the jump and have a look for yourself. Does the Test Man look old to anyone else? More →

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Sony Xperia Play commercial gets outed, makes no sense [video]

By on February 3, 2011 at 10:39 AM.

Sony Xperia Play commercial gets outed, makes no sense [video]

Leave it up to Sony’s Playstation ads to really make you scratch your head, right? The first commercial for the new Xperia Play has surfaced — by way of DroidNYTT — and well, it involves some dark, shady, back-alley surgery on an Android robot… with a human hand. We’re not really going to describe it in depth for you, though, just check it out for yourselves and see what we mean. More →

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Apple’s ‘Two is better than one’ iPhone ad doesn’t play favorites [video]

By on January 24, 2011 at 9:21 PM.

Apple’s ‘Two is better than one’ iPhone ad doesn’t play favorites [video]

Considering the huge amount of money carriers pull in for Apple these days, the Cupertino-based giant has to be careful now that AT&T isn’t the only iPhone game in town here in the U.S. The company definitely wants to help draw attention to the fact that the iPhone 4 will soon be available from the nation’s largest wireless carrier, but it also doesn’t want to burn any bridges with AT&T, the carrier that helped it sell a record number of smartphones last quarter. The solution for the time being, it seems, is to keep things simple. Apple’s new iPhone ad dubbed “Two is better than one” shows two iPhone 4 units — one from AT&T and one from Verizon Wireless — both doing the exact same things for 30 seconds. Why play favorites when both companies stand to sell truckloads of Apple smartphones? Luckily for Verizon Wireless, the ad doesn’t show this pair of iPhones trying to browse the Web while on a phone call. And luckily for AT&T, the ad doesn’t show this pair of iPhones, well, trying to even make a phone call. Hit the jump for the full commercial. More →

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Verizon’s first iPhone ad: ‘It Begins’

By on January 20, 2011 at 9:10 PM.

Verizon’s first iPhone ad: ‘It Begins’

Been waiting almost four years for the iPhone to come to Verizon Wireless’ network? Verizon knows that, and they’re wasting no time producing and airing the first Verizon iPhone commercial that plays up the general hysteria of the Big Red and Apple partnership. Our question to you would be, dear readers, iPhone 4 or HTC ThunderBolt? More →

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CALM Act approved by Congress, mandates TV ad volume levels stay level

By on December 3, 2010 at 11:19 AM.

CALM Act approved by Congress, mandates TV ad volume levels stay level

Finally, Congress passes a piece of legislation that citizens on both the right and left side of the political spectrum can get behind. Late yesterday, Congress approved the CALM (Commercial Advertising Loudness Mitigation) Act, which “requires TV advertisers to ensure their ads don’t play at a volume louder than regular TV programming.” The new bill requires ad makers to use “industry technology” to prevent the volume annoyance from occurring.

“Consumers will no longer have to experience being blasted at,” said Rep. Anna Eshoo, a Democrat from California. “It’s a simple fix to a huge nuisance.”

The bill currently awaits President Obama’s signature. Once enacted, commercial makers will have one year to comply with the new law. More →

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Verizon LTE comercial boasts December launch; Motorola DROID 2 Global becomes official

By on November 22, 2010 at 7:25 AM.

Verizon LTE comercial boasts December launch; Motorola DROID 2 Global becomes official

If you were watching Sunday Night Football last night, you may have caught Verizon’s first TV spot for its LTE, 4G network. At the end of the spot — which stars an eager consumer getting a Verizon parcel containing a lighting bolt — the screen reads “Coming December 2010.” We’re fairly sure that VZW won’t flip the switch on its next generation network without a little press fanfare; expect to see a Verizon media event announcement in early to mid-December.

Also, Verizon quietly updated its website replacing the three-month old Motorola DROID 2 with the DROID 2 Global. The device is available for $199 with a signed two-year contract and $100 mail-in rebate. The only announcement Verizon made was a small entry on its Facebook page touting the device’s ability to operating in over 220 countries — perhaps an effort not to insult those who purchased the original DROID 2?

Hit the jump to check out the LTE advert and more. More →

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T-Mobile myTouch 4G ad kicks Apple’s iPhone in the Ma Bells

By on November 3, 2010 at 8:09 AM.

T-Mobile myTouch 4G ad kicks Apple’s iPhone in the Ma Bells

Following T-Mobile’s announcement that its 3G HSPA+ network is now its 4G HSPA+ network, the company has already stepped up its marketing in several areas. Our favorite, without question, is a new ad the carrier is running for the T-Mobile myTouch 4G. The ad mirrors the style of Apple’s “I’m a Mac” campaign, and takes shots directly at Apple’s iPhone and the “old AT&T network” the popular handset is apparently forced to carry on its back. The spot goes on to boast the T-Mobile 4G network’s ability to let users video chat anywhere, whereas iPhone users can only make FaceTime calls while connected to Wi-Fi. In the end, it’s a great playful ad that hits the iPhone where it hurts… right in the Ma Bells. Hit the jump for the video. More →

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New video promo reveals the truth about the white iPhone 4 delays

By on October 29, 2010 at 12:29 PM.

New video promo reveals the truth about the white iPhone 4 delays

Allow us, if you will, to inject a little humor into your Friday afternoon. The comedy troop over at JLE have uploaded a “Banned White iPhone 4 Promo” spoof to video-sharing site YouTube. The video has some amazing one liners and lets you know that “if you’ve waited for the white iPhone, you’re an idiot” as you’ve “waited for 5-months for a phone that is a different color that you’re just going to put a cover on anyways.” The three minute spot is after the break, enjoy! More →

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HP’s Palm Pre 2 gets an official commercial spot

By on October 25, 2010 at 8:20 PM.

HP’s Palm Pre 2 gets an official commercial spot

If you’re a webOS/Palm Pre die-hard, and looking forward to the refinements of the Pre 2, we have a little something for you. It looks like a thirty second advert for the updated, pebble-shaped handset has made its way onto YouTube. The official spot, dubbed Sizzle, features some of the new niceties in webOS 2.0 and several critical applications — including Angry Birds and Facebook. The clip is waiting for you after the jump. Enjoy.

[Via PocketNow] More →

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Samsung Fascinate launching on Verizon September 9

By on September 7, 2010 at 7:01 AM.

Samsung Fascinate launching on Verizon September 9

Well, it isn’t like we didn’t know this was coming. Putting the cart before the horse, Verizon Wireless has begun running Samsung Fascinate commercials with the tagline, “available Sept. 9 at Verizon.” The advert-delivered news comes before an official press release. The device will retail for $199 and will be available in two short days. We should see an official note from Verizon Wireless later today; we’ll update this article once it becomes available.

UPDATE: Official press release is after the break. The device will be available in stores on the 9th and online on the 8th. More →

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YouTube to offer ad skipping and user-selectable ads by the end of the year

By on June 30, 2010 at 9:32 PM.

YouTube to offer ad skipping and user-selectable ads by the end of the year

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At a press conference on Tuesday, Google confirmed that by the end of the year, YouTube will give users the option to skip the pre-roll ads that launch before a video. The online video giant will also implement an ad selection feature that will allow users to select an ad that they find appealing prior to watching a longer-format video. YouTube will only pay for ads that have been watched, so advertisers that want a slice of the growing YouTube ad revenue will have to create compelling ads that users want to watch. Free video content with high quality commercials that are relevant to you — sounds like a good compromise. More →

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Verizon DROID X dropping July 2nd?

By on June 22, 2010 at 9:32 AM.

Verizon DROID X dropping July 2nd?

Screen shot 2010-06-22 at 7.55.19 AM

Ah, yes. The creepy nerd-centric DROID X commercial Verizon users have come to know and love. Well, maybe not love, but it is memorable. BriefMobile is reporting that if you slow down the teaser-video towards the end, it appears as though the 07.2010 actually turns into 07.2.2010. Now, this could just be some video artifact from the flickering, morphing transition on that particular clip…but conspiracy theories are way more fun. One thing is certain: Verizon is holding a media event this Wednesday in NYC, and the DROID X is most certainly going to be there. To us, a June 23rd unveiling (one day before the iPhone 4 goes live) and a July 2nd release doesn’t seem out of the question. What do you think? More →

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