Now that T-Mobile and AT&T don’t have to pretend to like each other anymore, the nation’s No.4 carrier can go back to attacking AT&T and its top-selling smartphone, Apple’s iPhone 4S. T-Mobile debuted a new TV commercial this week that once again takes aim at AT&T’s slow network and Apple’s popular iPhone. “If this is the speed of the iPhone 4S on AT&T, what does 4G speed on T-Mobile look like?” the ad’s narrator asks as a man cruises along the highway on a motorcycle. Then, T-Mobile’s TV spokeswoman flies by the man while decked in leather on her new motorcycle. T-Mobile might be going out of its way to draw attention to the fact that Apple’s iPhone will be supported on its network by the end of the year but in the meantime, expect plenty more ads taking shots at Apple’s handset and its top U.S. carrier partner. The full video can be viewed below. More →
With great power comes great responsibility — and a flurry of advertising campaigns that target your wares. Samsung tried to make its name a verb in a recent round of anti-Apple ads where senseless iPhone owners got “Samsunged,” and the South Korea-based vendor’s campaign culminated with a $10 million extravaganza that aired during the Super Bowl. Amazon is next up to the plate, and the company’s recent commercial takes aim at Apple’s iPad. A woman sunbathing and reading a book on her Kindle is approached by a passing iPad owner who is intrigued by the fact that she can read in the sunlight. When the man mentions the Kindle’s inability to play movies, she points to a cabana where her two children are sitting, each with a Kindle Fire tablet. As a final jab, the woman points out that her three Kindles — one $79 eReader and two $199 tablets — are still cheaper than a single iPad. Amazon’s full commercial can be viewed below. More →
As the world champion New York Giants fought to hold New England scoreless in the fourth quarter of Super Bowl XLVI, another battle was raging off the field — Samsung’s string of anti-Apple commercials culminated with a 90-second TV advertisement that cost the South Korea-based vendor more than $10 million for the airtime alone. Following a series of ads that depict Samsung smartphones as the cool alternative to Apple’s iPhone, Samsung’s new commercial showcases the vendor’s new supersized Galaxy Note, due to launch later this month on AT&T. In this latest spot, a dreary scene of iPhone fans waiting in line for the launch of Apple’s latest handset erupts into a massive block party when Samsung Galaxy Notes begin falling from the sky to the tune of The Darkness’s 2003 single, “I Believe in a Thing Called Love.” The full 90-second commercial can be viewed below. More →
Samsung announced on Monday that the company will be launching the Galaxy Note smartphone with a 90-second Super Bowl commercial, which will be the first-ever Super Bowl ad in the technology giant’s 71-year history. “During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Samsung‘s American Chief Marketing Officer. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.” Samsung chose Bobby Farrelly — who created “There’s Something About Mary” and other popular comedies with his brother Peter — to direct the commercial. The advertisement will air during the fourth quarter of Super Bowl XLVI on February 5th, the same day the device is made available for pre-order from AT&T. Read on for Samsung’s press release. More →
While smartphone users in general may eventually be caught in the crossfire brought about by Apple and Samsung’s patent battles, a very specific group of smartphone users has become collateral damage in Samsung’s new anti-iPhone advertising campaign: baristas. Samsung’s first run in its new campaign included a quick poke at a creative barista, but now the men and women who serve up hot coffee on a daily basis are the focus of Samsung’s playful attack. Dubbed “Urban Camping,” the company’s new ad kicks off with a pair of Galaxy S II users mockingly admiring an iPhone-toting barista’s latte art. When the barista’s friends enter the coffee shop excited to go camping, one Galaxy S II user harnesses the phone’s 4G speed to instantly reserve a camp site for everyone to use. The simple-minded iPhone owners become disheartened, clarifying that they’re simply camping out on line while waiting for the new iPhone to be released. Hipsters in general were addressed in Samsung’s earlier ads, but the company appears to now be “Samsunging” more specific groups of consumers it deems likely to own iPhones. With Super Bowl XLVI coming up on February 5th and Samsung having lined up a pricey ad spot, baristas may want to avert their eyes and hide their coffees during commercial breaks this year. The new Galaxy S II ad can be watched in full below.
Despite continued confusion, early complaints of weak battery life and a new phone that looks exactly like the previous-generation model, flocks of hipster sheep lined up outside Apple Stores to buy the iPhone 4S simply to be part of the cool crowd. This is the picture Samsung paints in a clever new ad for the Galaxy S II, which is billed as the free thinker’s alternative to Apple’s herd-hooking iPhone. The Samsung Galaxy S II features 4G speeds, a big bright display and a fresh new look, but even though it’s clearly the superior handset from where Samsung is sitting, some Apple fans will never relent. “I could never get a Samsung,” a delusional barista mutters in the ad. “I’m creative.” Samsung’s full ad follows below. More →
Apple’s first television advertisement for the iPhone 4S began airing on Thursday and it bills the new smartphone as Apple’s most amazing iPhone yet. Titled simply “Assistant,” the ad places Apple’s new virtual personal assistant Siri front and center as it rapidly passes through a montage of iPhone 4S owners calling on Siri for help. One man asks Siri how to tie a bow tie, while a concerned woman asks for the fastest route to Hartford Hospital. A businessman asks Siri to reschedule his meeting and a young girl asks what a weasel looks like. The commercial runs through a dozen scenarios where Siri comes in handy, wrapping things up with a woman who locked herself out of her home. The woman simply states, “I’m locked out,” and Siri quickly uses her GPS location and a web search to replies with “I found 3 locksmiths fairly close to you.” Siri is the gift that keeps on giving, of course, and this is the first of many ads we’ll see touting the iPhone 4S’ most compelling new feature. A video of Apple’s Assistant spot follows below. More →
A company called Cellrderm has taken Microsoft to court over its Windows Phone “Really” advertisements, according to Adweek. Cellrderm, a gag company that creates commercials for a fake Cellrderm “cell abuse aid” product, argues that it owns the copyrights to the creative content used in Microsoft’s ads and that Microsoft copied its work in its “Bedroom” and “Bathroom” commercials. You’ve probably seen the ads on TV: in one, a man is too busy on his phone to pay attention to his wife in the bedroom. In another, an executive drops his phone in the urinal and reaches to pick it up. “The Microsoft commercials copy both the sequence of events and the character interplay found in the Cellrderm commercials,” the company wrote in the lawsuit, which was filed in the U.S. District Court for the Southern District of Florida. “The Microsoft commercials also copy other copyrightable expression, including but not limited to clothing, gestures, character appearance, camera angles, and other visual elements from the Cellrderm Commercials.” Cellrderm is seeking damages and has asked the court to block Microsoft from airing the commercials. More →
The first commercial promoting Samsung’s new flagship Android handset — the Galaxy S II — was a bit bland. And while we can’t say this second commercial sport has blown us out of the water, it does a much better job accentuating one of the device’s new enhanced features, Voice Talk. Bottom line: if you find yourself in the Arctic — wearing a parka, mukluks, and mittens — Voice Talk is going to be extremely useful. The thirty-second clip is after the break.
Samsung is starting to advertise its new flagship Android smartphone, the Galaxy S II. In its first commercial spot, the Galaxy S II’s screen is portrayed as being so realistic, you are compelled to drown it in a tank of water… or something like that. The twenty-one second spot pimps the phone’s Super AMOLED Plus prowess, albeit in a rather boring fashion. Regardless, if you’re interested in seeing the G-rated commercial it’s waiting for you after the break. More →
Apple began airing a trio of new iPhone commercials recently, and one in particular caught our attention. “If you don’t have an iPhone,” the ad begins, “you don’t have the App Store. So you don’t have the world’s largest selection of apps.” Accurate as that statement may be, we can’t help but wonder why — with this massive war chest of apps Apple loves to brag about — the company’s ad agency couldn’t find a few that are actually unique to the iOS platform. In a remarkably smooth move on Apple’s part, the “If you don’t have an iPhone” ad it approved and is paying to air features two apps that are, in fact, available to people who don’t have an iPhone. Delta Air Lines’ mobile app is available for both Android and BlackBerry phones as well as the iPhone, and the Starbucks Card Mobile app debuted on the BlackBerry platform at the same time it was launched for iOS. Hit the jump for the full commercial. More →
In a recent press release, mobile device giant Nokia announced a tentative, signed agreement that will jettison the commercial licensing rights of the Qt development platform to Digia. “Through the proposed acquisition, around 3500 desktop and embedded customer companies from various industries are targeted to be transferred to Digia,” reads the announcement. “The transaction is expected to be closed by the end of March 2011.” Digia notes that Nokia will continue to “invest in the future development of Qt,” which has been under the LGPL license framework since 2009. The deal will hand control of commercial licensing and service operations over to Digia, who will broaden its global reach by opening offices in both the U.S. and Norway. The full release is after the break. More →
Is AT&T finally realizing that not as many people care about simultaneous voice and data as it once thought? Initially, it seemed like AT&T would endlessly harp on the feature as its only selling point to combat Verizon Wireless’ new iPhone 4, but now it appears AT&T has finally found some new ammunition: the iPhone 3GS. It seems like an odd choice at first; using a year-old device to combat Verizon’s shiny new iPhone 4. The price tag says it all, however — at $49, AT&T’s iPhone 3GS is $150 cheaper than the 16GB iPhone 4 and $250 cheaper than the 32GB model. This makes the device accessible to a whole new demographic, and AT&T has to be quick in addressing this market because once the iPhone 5 launches, Verizon Wireless will have its own previous-generation model to sell on the cheap. Hit the break for a video showing AT&T’s new iPhone commercial. More →