Imagine a world where America’s interstate highway and local road systems work a bit differently than it does today. They look the same, but the governing bodies that oversee our nation’s highways have cut deals with certain car makers. If you own a Toyota, Honda, Mercedes, Kia or Hyundai, you’re free to travel the highways whenever you like. If you own a car from any other brand you can still travel from state to state, but you’ll have to stick only to smaller roads and side streets.
Would you ever consider buying a car made by a company other than the five listed above? Would new startups like Tesla even bother trying to enter the market?