Cole Brodman

mobile
September 27, 2011
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T-Mobile USA CMO issues public plea for Apple’s iPhone

By on September 27, 2011 at 7:15 PM.

T-Mobile USA CMO issues public plea for Apple’s iPhone

T-Mobile’s chief marketing officer Cole Brodman recently published a letter on the company’s official blog addressing customers and discussing the carrier’s view on the iPhone. At first glance, it reads like a simple breakdown as to why T-Mobile doesn’t offer the iPhone. Brodman’s explanation of T-Mobile’s current iPhone situation, however, also reads a bit like a plea to Apple. “Today, there are over a million T-Mobile customers using unlocked iPhones on our network,” Brodman explains. “We are interested in offering all of our customers a no-compromise iPhone experience on our network,” he added, suggesting that Apple and T-Mobile have not been able to reach an agreement that would allow T-Mobile to sell the phone directly. Read on for more. More →

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mobile
September 20, 2011
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T-Mobile CMO: We aren’t getting the iPhone 5 [updated]

By on September 20, 2011 at 11:10 AM.

T-Mobile CMO: We aren’t getting the iPhone 5 [updated]

A leaked internal document from T-Mobile’s OneVoice intranet suggests T-Mobile will not launch the iPhone 5 this year. The document, obtained by TmoNews, cites a quote from T-Mobile chief marketing officer Cole Brodman during his speech at a September 15th Town Hall Field Service Center. “We are not going to get the iPhone 5 this year,” Brodman said, noting that T-Mobile will introduce two new smartphones that should spark consumer interest ahead of the holiday season. The legitimacy of the document is unknown so we’re still chalking this up as a rumor for now. We have heard plenty of reports that T-Mobile was testing an iPhone and a rumor late last month suggested the carrier was already preparing to launch the iPhone 5. Apple is largely expected to announce the device alongside a less expensive iPhone 4 some time next month.

UPDATE: A T-Mobile spokesperson issued the following statement to BGR via email on Tuesday evening: “We don’t comment on rumors. We remain focused on expanding our portfolio of 4G smartphones. We look forward to sharing on Monday, news about our latest and greatest product lineup.”

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