Research In Motion on Tuesday named two new executives as the shake-up atop its organization continues. Recently-appointed chief executive officer Thorsten Heins said during his first day on the job that finding a new marketing boss and making drastic changes to the company’s marketing strategy were top priorities for the struggling smartphone maker. While the company’s marketing efforts have yet to pay off — though it does seem to be trying new things, at least — a new chief marketing officer has now been named. Frank Boulben, former executive vice president of strategy, marketing and sales for LightSquared, has been appointed CMO effective immediately, and joining him is new chief operating officer, Kristian Tear, who comes from Sony Mobile where he was the company’s executive vice president. “Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders,” RIM CEO Thorsten Heins said in a statement. “Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”
T-Mobile’s chief marketing officer Cole Brodman recently published a letter on the company’s official blog addressing customers and discussing the carrier’s view on the iPhone. At first glance, it reads like a simple breakdown as to why T-Mobile doesn’t offer the iPhone. Brodman’s explanation of T-Mobile’s current iPhone situation, however, also reads a bit like a plea to Apple. “Today, there are over a million T-Mobile customers using unlocked iPhones on our network,” Brodman explains. “We are interested in offering all of our customers a no-compromise iPhone experience on our network,” he added, suggesting that Apple and T-Mobile have not been able to reach an agreement that would allow T-Mobile to sell the phone directly. Read on for more. More →
A leaked internal document from T-Mobile’s OneVoice intranet suggests T-Mobile will not launch the iPhone 5 this year. The document, obtained by TmoNews, cites a quote from T-Mobile chief marketing officer Cole Brodman during his speech at a September 15th Town Hall Field Service Center. “We are not going to get the iPhone 5 this year,” Brodman said, noting that T-Mobile will introduce two new smartphones that should spark consumer interest ahead of the holiday season. The legitimacy of the document is unknown so we’re still chalking this up as a rumor for now. We have heard plenty of reports that T-Mobile was testing an iPhone and a rumor late last month suggested the carrier was already preparing to launch the iPhone 5. Apple is largely expected to announce the device alongside a less expensive iPhone 4 some time next month.
UPDATE: A T-Mobile spokesperson issued the following statement to BGR via email on Tuesday evening: “We don’t comment on rumors. We remain focused on expanding our portfolio of 4G smartphones. We look forward to sharing on Monday, news about our latest and greatest product lineup.”
Skype has started to fire several of its executives in an effort to reduce payouts from its Microsoft purchase, Bloomberg reported on Monday. Among the execs being let go are vice presidents Christopher Dean, David Gurle, don Albert, and Russ Shaw, as well as chief marketing officer Doug Bewsher, and the head of human resources, Anne Gillespi. Two other execs from Skype’s Qik acquisition earlier this year — Ramu Sunkara and Allyson Campa — were also fired according to the report. This could possibly mean that the executives will lose any stock options that were not yet vested. Microsoft announced on May 10th that it was acquiring Skype for $8.5 billion, and the deal is still pending FCC approval. More →
BGR Interview: Verizon Wireless CMO Marni Walden on Android, Apple, tablets and new BlackBerry phones
We recently sat down with Verizon Wireless’ Chief Marketing Officer Marni Walden to discuss a wide range of topics — how Verizon went from smartphone zero to smartphone hero, the carrier’s colossal push that was a major catalyst for Android’s explosive growth, and even Verizon Wireless’ plans to take a leadership role with tablets just as it has with smartphones. We found it interesting that many phones are passed over when it comes to DROID branding, as that stamp of approval for only the best of the best. We covered Microsoft and RIM as well, and Ms. Walden even confirmed that Verizon Wireless will be launching three BlackBerry devices this year. The entire interview is after the break.
BGR Interview is a series of interviews and conversations with executives, influencers, tastemakers and innovators, covering the mobile and consumer electronics industries. More →
Research In Motion on Monday announced that Co-CEO Jim Balsillie will take over the role of Chief Marketing Officer following the recent departure of CMO Keith Pardy. Balsillie will remain Co-CEO alongside Mike Lazaridis as well, and both chiefs will also be co-chairmen of RIM. RIM’s former marketing chief, Keith Pardy, left the company for personal reasons back in March, just over one month ahead of RIM’s BlackBerry PlayBook launch. More →
The Wall Street Journal is reporting that Research In Motion’s chief marketing officer (CMO), Keith Pardy, will be leaving the company. Citing personal reasons, Pardy will transition out of the company over the next six months. RIM is in the midst of launching its new, highly anticipated BlackBerry PlayBook tablet and the timing is, to say the least, unfortunate. The WSJ notes that the CMO revealed his plans to the Waterloo-based company last month. More →
Today, via a press release, T-Mobile USA announced the completion of its “senior leadership transition” and has introduce Philipp Humm as president and chief executive officer. Mr. Humm will replace current CEO Robert Dotson; who will become T-Mobile’s vice chairman of the board of directors. “This move allows the new team to prepare a strong foundation for 2011 and forward,” said René Obermann, CEO of Deutsche Telekolm; T-Mobile’s parent company. T-Mo USA also announced that CTO Cole Brodman will assume the role of chief marketing officer and former chief network officer, Neville Ray, will assume the company’s CTO role. Hit the jump for the full press release. More →