CMO News

RIM appoints new marketing, operating execs

Research In Motion on Tuesday named two new executives as the shake-up atop its organization continues. Recently-appointed chief executive officer Thorsten Heins said during his first day on the job that finding a >>

T-Mobile USA CMO issues public plea for Apple’s iPhone

T-Mobile’s chief marketing officer Cole Brodman recently published a letter on the company’s official blog addressing customers and discussing the carrier’s view on the iPhone. At first glance, it reads like a simple >>

Balsillie to take over chief marketer role at RIM

Research In Motion on Monday announced that Co-CEO Jim Balsillie will take over the role of Chief Marketing Officer following the recent departure of CMO Keith Pardy. Balsillie will remain Co-CEO alongside Mike >>

Keith Pardy leaves the RIM party

The Wall Street Journal is reporting that Research In Motion’s chief marketing officer (CMO), Keith Pardy, will be leaving the company. Citing personal reasons, Pardy will transition out of the company over the >>