Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010. Apple was previously ranked No.12 in 2009 and No.7 in 2010. Davis evaluates the top 25 brands annually using five categories that go beyond traditional marketing functions. “The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact,” the company said in a press release. “The ranking does not aim to place a financial value on the brand capital of the companies. Rather, the list reveals the comparative strength and breadth of the companies’ brand capital.” As in previous years, the rankings were dominated by technology companies such as Google, Microsoft, HP, Cisco, Intel and Samsung. Read on for the complete list of Davis Brand Capital top 25. More →
Cisco announced on Tuesday that it will layoff 9% of its workforce, or 6,500 jobs, in an effort to boost profits. That figure is lower than original speculation that the company would cut 10,000 employees. Cisco made the move as part of an effort to cut $1 billion in annual costs while spurring profit growth, Bloomberg reported. 2,100 of the 6,500 employees have agreed to an early-retirement program. Additionally, Cisco plans to sell a Juarez, Mexico-based manufacturing facility to Foxconn. The move will transfer 5,000 workers elsewhere but will not result in job cuts. Earlier this year, the company laid-off 550 additional employees when it announced that it was killing off its Flip camera arm in an effort to restructure its consumer business. More →
Cisco could cut as many as 10,000 jobs — 14% of the company’s employees — in an effort to boost profits, Bloomberg reported on Tuesday. 3,000 Cisco employees accepted buyouts and early retirement packages, which will cost Cisco between $500 and $1.1 billion during the fourth quarter. While the layoff plans aren’t final, 7,000 more jobs could be cut by the end of August. The move comes as analysts predict that Cisco’s router and switches business will continue to slide into next year, and the company believes the job cuts could save it as much as $1 billion during 2012. “We will provide additional detail on the cost reductions, including layoffs, on our next earnings call,” Cisco spokesperson Karen Tillman said. The call is scheduled for early August. On April 12th, Cisco announced that it was restructuring its consumer business and killing off its Flip video camera arm. More →
Today, Cisco announced plans to restructure its business, noting that it will kill off parts of its consumer vertical in an effort to focus on core routing, switching and services, collaboration, architectures, and video. The Flip video camera line will be one casualty of the restructuring, although Cisco says that it will provide current FlipShare customers with a transition plan. The firm said it will also:
- Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
- Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
- Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business
“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.” Hit the jump for the full release. More →
Cisco’s annual networking conference, Cisco Live!, is in full swing and the networking giant is unveiling the initial details on several upcoming video-oriented products. For consumer video camera buffs, Cisco is working on a Wi-Fi-enabled version of its popular Flip Video camera. Details are sparse but senior vice president of emerging technologies, Marthin De Beer, did hint that the portable camera may launch in time for the holidays. Cisco is also developing an enterprise-level video transcoding service, called the Media Experience Engine, that would allow companies to internally distribute video to a variety of platforms on the fly. Last but not least, Cisco is planning to release an iOS 4 video client for the Apple iPhone and is exploring opportunities to integrate its technologies into Apple’s FaceTime video conferencing tool. More →
The iPad might be the cool tablet to own, but for busy business people who really need to get things done, there are things like the Cisco Cius. Announced today, the Cius is what Cisco likes to calls a “mobile collaboration business tablet.” Based on Android, the Cius weighs in at 1.15lbs. and features a 7″ touchscreen display, front-facing camera for multi-party video conferencing that records and streams 720p video at 30 FPS , Bluetooth 3.0 as well as support for Wi-Fi 802.11b/g/n and 3G/4G wireless networks. Pricing and a release date are unknown. More →
Want to know what’s in those boxes pictured above? We bet you do, and since we love you, we’re going to tell you. They’re AT&T 3G MicroCells. According to several of our AT&T connects, they’ve hot off the delivery truck as AT&T’s national 3G MicroCell rollout has finally begun. Now, we should caution you that we’ve not been able to completely verify that this is nothing more than another one of those boring gradual rollouts, but based upon how many cities we’ve heard reports from, we think it’s safe to say you’ll be able to get your own real soon. Hit the jump for some eye candy. More →
Day two’s CTIA keynote speakers are as follows: Dan Hesse, CEO Sprint Nextel Corporation, William Morrow, CEO Clearwire Corporation, Réne Obermann, CEO Deutsche Telekom AG, Jon Stanton, Chairman of the Board Trilogy International Partners, and Padmasree Warrior, CTO Cisco. Hit the break for the live updates! More →
Clearwire may be optimistic about the growth of WiMAX in 2010 and beyond but network hardware manufacturers are a bit more bearish on the 4G wireless technology. Last month, Alcatel Lucent announced it will be scaling back on its WiMAX equipment and focusing on LTE; while popular WiMAX chipset maker Beceem introduced a new WiMAX/LTE multi-mode chipset to be used in devices that will support both wireless technologies. The latest company to join this burgeoning WiMAX exodus is Cisco, which announced plans to discontinue the production of new WiMAX base stations and modems. Rather than provide the radios for the wireless 4G technology, Cisco is adopting a radio agnostic strategy and will focus on the IP network and IP equipment that runs behind the base stations and modems. This discontinuation is more symbolic than it is detrimental to Clearwire as most of the Cisco equipment purchased by Clearwire is IP and not radio equipment. Nonetheless, it is yet another indication that, though WiMAX currently has the lead, network hardware manufacturers see a bright future for LTE and are not willing to place all their eggs in the WiMAX basket. That’s certainly understandable. More →
A circulating rumor suggests that Cisco is developing a new technology to give the Internet a major speed boost. Details on this rumored technology are sparse but Cisco claims it will “forever change the Internet” and will “show what’s possible when networking gets an adrenaline boost.” The new technology will target telecommunication service providers and will be marketed as a means of improving the customer’s high speed Internet experience which we hope translates into 100Mbps speeds with no throttling and no bandwidth caps. Cisco’s new technology will be revealed on March 9th, slightly ahead of the March 17th unveiling of the National Broadband Initiative plan, a plan which not so coincidentally will push for minimum Internet data transmission speeds of 100Mbps and will require telcos to pipe this high speed service to 100 million homes in the US within ten years. More →