Networking company Cisco estimates that Internet traffic will grow three-fold between 2012 and 2017 to reach an annual run rate of 1.4 zettabytes, more than a trillion gigabytes per year. The firm expects traffic to reach nearly 121 exabytes per month by 2017 — equal to 30 billion DVDs, 28 trillion MP3′s or 750 quadrillion text messages — and an increase from 44 exabytes per month in 2012. Roughly 3.6 billion people worldwide are expected to access the Internet by 2017, or around 48% of the world’s projected population. In 2012, 2.3 billion people worldwide used the Internet, accounting for nearly 32% of the world’s 7.2 billion people. Cisco also estimates that the average fixed broadband speed will more than double from 11.3Mbps in 2012 to 39Mbps in 2017. Unsurprisingly, non-PC Internet traffic is expected to reach 49% in 2017, up from 26% in 2012.
It’s not often that we hear speculation about wireless carriers actually charging customers less for wireless data services, but Cisco CEO John Chambers seems to think that it’s really going to happen in the near future. AllThingsD reports that Chambers told the D: All Things Digital conference on Wednesday that new developments in wireless transport will let carriers aggressively lower their prices as expansions in Wi-Fi capabilities will help absorb increased traffic from wireless devices over the next several years. More →
It seems that Cisco’s (CSCO) efforts to hit back at patent trolls have hit a potentially fatal roadblock. Although the networking equipment vendor last year decided to go on offense against firms that buy patents in bulk and sue other companies for infringement despite not making any products of their own, the Wall Street Journal reports that a federal court has shot down one of Cisco’s first major attempts to go after an alleged patent troll. According to the Journal, U.S. District Judge James F. Holderman this week “that the aggressive licensing strategy used by [patent holding firm] Innovatio IP Ventures LLC against Cisco customers is protected by the U.S. Constitution.” More →
Cisco (CSCO) recently released its new 2012-2017 mobile data growth projections and the numbers seem strong. The company is calling for 66% compound average growth between 2012 and 2017, leading to 7.4 exabytes per month in 2016 and 11.2 exabytes per month in 2017. These are impressive numbers, but they are far below what Cisco projected last year. In its 2011-2016 projection, Cisco was calling for 78% annual growth leading to 10.8 exabyte per month mobile data volume in 2016. More →
Cisco (CSCO) is finished messing around with pointless patent litigation. The Wall Street Journal reports that Cisco has decided to go on offense against firms that purchase patents in bulk and sue other companies for infringement despite not making any products of their own by flat-out accusing them of breaking the law. According to the Journal, “the networking-equipment maker has captured the attention of patent experts and lawyers across the country by filing strongly worded legal claims against two companies that buy up patents and seek to make money from them through licensing and litigation.” More →
It didn’t take tech companies long to realize that nobody really wants an enterprise-centric tablet since tablets are just too gosh-darned fun to be larded up with all kinds of performance-degrading enterprise bloatware. While RIM’s BlackBerry PlayBook has traditionally been the poster boy for the perils of making an enterprise-centric tablet, Cisco also foolishly tried its hand at this endeavor when it announced the Cisco Cius back in 2010. Cisco wisely decided to kill of the Cius two weeks ago and now Network World reports that Cisco chief John Chambers admits the company should have cut its losses with the tablet at least nine months earlier. “Once you realize you’re not going to reach the volumes you need, you should just stop,” Chambers said. “We should have made our decision to exit the Cius market nine months ago.” More →
Although the average web user won’t notice a difference, Wednesday marks a major milestone in the history of the Internet. Several major ISPs and tech companies have officially enabled IPv6 addresses for their products and services, including AT&T, Google, Facebook, Cisco, Comcast and Yahoo. For the uninitiated, IPv6 is a next-generation Internet layer protocol that was designed by the Internet Engineering Task Force (IETF) to create a virtually limitless number of new IP addresses once the world had run out of addresses on the most widely-used Internet layer protocol, IPv4. While IPv4 has a fixed limit of around 4 billion IP addresses, IPv6 has exponentially more, on the magnitude of around 340 billion billion billion billion (3.4×1038). At any rate, the Internet Society is hosting a virtual IPv6 launch party on Wednesday, complete with video tributes to the new protocol from tech bigwigs such as Cisco CEO John Chambers. More →
Global mobile data traffic is expected to increase 18-fold over the next five years to 10.8 exabytes per month according to Cisco’s Visual Networking Index Forecast (VNI). Cloud traffic is expected to account for 71%, or 7.6 exabytes per month, of total mobile data traffic by 2016. In 2011, cloud traffic accounted for only 45% of mobile data traffic, or 269 petabytes per month. It is projected that there will be more than 10 billion mobile Internet-connected devices in 2016, exceeding the world’s projected population of 7.3 billion individuals. The surge in smartphone adoption — which is expected to hit 8 billion in 2016 — is the core driver behing the massive mobile data growth expected in the coming years. From 2011 to 2016, Cisco estimates that global mobile data traffic will outgrow global fixed data traffic by three times. Read on for Cisco’s press release. More →
Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010. Apple was previously ranked No.12 in 2009 and No.7 in 2010. Davis evaluates the top 25 brands annually using five categories that go beyond traditional marketing functions. “The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact,” the company said in a press release. “The ranking does not aim to place a financial value on the brand capital of the companies. Rather, the list reveals the comparative strength and breadth of the companies’ brand capital.” As in previous years, the rankings were dominated by technology companies such as Google, Microsoft, HP, Cisco, Intel and Samsung. Read on for the complete list of Davis Brand Capital top 25. More →
Cisco announced on Tuesday that it will layoff 9% of its workforce, or 6,500 jobs, in an effort to boost profits. That figure is lower than original speculation that the company would cut 10,000 employees. Cisco made the move as part of an effort to cut $1 billion in annual costs while spurring profit growth, Bloomberg reported. 2,100 of the 6,500 employees have agreed to an early-retirement program. Additionally, Cisco plans to sell a Juarez, Mexico-based manufacturing facility to Foxconn. The move will transfer 5,000 workers elsewhere but will not result in job cuts. Earlier this year, the company laid-off 550 additional employees when it announced that it was killing off its Flip camera arm in an effort to restructure its consumer business. More →
Cisco could cut as many as 10,000 jobs — 14% of the company’s employees — in an effort to boost profits, Bloomberg reported on Tuesday. 3,000 Cisco employees accepted buyouts and early retirement packages, which will cost Cisco between $500 and $1.1 billion during the fourth quarter. While the layoff plans aren’t final, 7,000 more jobs could be cut by the end of August. The move comes as analysts predict that Cisco’s router and switches business will continue to slide into next year, and the company believes the job cuts could save it as much as $1 billion during 2012. “We will provide additional detail on the cost reductions, including layoffs, on our next earnings call,” Cisco spokesperson Karen Tillman said. The call is scheduled for early August. On April 12th, Cisco announced that it was restructuring its consumer business and killing off its Flip video camera arm. More →
Today, Cisco announced plans to restructure its business, noting that it will kill off parts of its consumer vertical in an effort to focus on core routing, switching and services, collaboration, architectures, and video. The Flip video camera line will be one casualty of the restructuring, although Cisco says that it will provide current FlipShare customers with a transition plan. The firm said it will also:
- Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
- Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
- Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business
“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.” Hit the jump for the full release. More →
Cisco’s annual networking conference, Cisco Live!, is in full swing and the networking giant is unveiling the initial details on several upcoming video-oriented products. For consumer video camera buffs, Cisco is working on a Wi-Fi-enabled version of its popular Flip Video camera. Details are sparse but senior vice president of emerging technologies, Marthin De Beer, did hint that the portable camera may launch in time for the holidays. Cisco is also developing an enterprise-level video transcoding service, called the Media Experience Engine, that would allow companies to internally distribute video to a variety of platforms on the fly. Last but not least, Cisco is planning to release an iOS 4 video client for the Apple iPhone and is exploring opportunities to integrate its technologies into Apple’s FaceTime video conferencing tool. More →