Holiday spending jumps 15% from last year to $35.3 billion
Holiday spending jumps 15% from last year to $35.3 billion
U.S. Consumers spent $35.3 billion during this year’s holiday season, up 15% from the same period last year. Shoppers also spent a total of $2.8 billion during the week ended December 25th, up 16% from the same week in 2010, comScore reported. “Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date,” said comScore chairman Gian Fulgoni, noting that the record $1.25 billion spent on Cyber Monday represented the heaviest online spending day for the second straight year. ComScore also said that there were a total of nine days during the holiday season during which consumers spent more than $1 billion. The research firm noticed a spike in digital content and subscription sales on Christmas Day, no doubt as a result of consumers loading up their new tablets, computers and phones with applications. Digital content and subscription purchases typically counted for 2.8% of all e-commerce sales during the holiday season, but that figure jumped to more than 20% on Christmas Day. ComScore’s full press release follows after the break. More →
