Windows OS share declines again in August as OS X gains [infographic]

By on September 27, 2011 at 8:10 AM.

Windows OS share declines again in August as OS X gains [infographic]

Microsoft’s Windows operating system continued its slow decent in September as Apple’s Mac OS and Google’s Android platform again showed gains. Advertising network Chitika’s research division, Chitika Insights, published an infographic on Monday outlining operating system usage share on its network in the month of September. After losing nearly three-quarters of a point last month, Windows again dipped 0.592% to land at 77.7% for the month of September. The Windows OS has now dropped a total of 1.35% since July. Apple’s OS X platform showed the biggest gains in the month, jumping 1.039% to hit double digits at 10.6%. Google’s Android OS gained marginally in September to reach 3.3%, and Apple’s iOS dipped to 5.2%, shedding 0.301% of its usage share as the world waits for the iPhone 5 to launch next month. Chitika’s full infographic follows below. More →

43 Comments

AT&T/T-Mobile merger could put Sprint out of business

By on September 12, 2011 at 2:20 PM.

AT&T/T-Mobile merger could put Sprint out of business


Chitika Insights, Chitika’s research arm, recently proposed the question “What if AT&T and T-Mobile actually merge?” and created a graph of what the wireless landscape in the United States might look like if AT&T’s proposed $39 billion takeover of T-Mobile USA is passed. Chitika concluded there could be calamitous consequences for Sprint and various regional carriers such as Boost and MetroPCS. If the merger is approved, AT&T and T-Mobile will have more than 130 million subscribers and 51% of the U.S. wireless market based on usage, Chitika’s data suggests. “[The] projection shows the immediate impact of the merger, so the smaller network’s share looks unscathed,” the company wrote its blog. “However, the future consequences are dire for the smaller networks because the AT&T/T-Mobile network would be able to dictate market prices.” Sprint and smaller carriers such as MetroPCS and Boost may lose customers to “the greater combined coverage of the proposed behemoth,” too, while Verizon’s usage share would sit at 33%. “If this merger were to pass, it would almost certainly put companies like Sprint, MetroPCS, Boost, and other smaller networks out of business.” Chitika concluded. “Therefore, Sprint’s interference isn’t a surprising move in the least.” Sprint and the Department of Justice have both sued in an effort to block the merger. More →

117 Comments

Apple slides, Samsung and HTC gain share in August [infographic]

By on September 8, 2011 at 2:25 PM.

Apple slides, Samsung and HTC gain share in August [infographic]

Samsung, HTC and Motorola showed the biggest market share gains among major manufacturers in August, while Apple’s share slid slightly. New data from mobile ad network Chitika’s the research division, Chitika Insights, lays out August’s manufacturer market share based on traffic over the company’s network. According to its data, Apple maintained its overwhelming lead last month, though usage of the iPhone slid to 49.37% from 50.03% in July — the second biggest drop among all manufacturers last month. HTC held strong in the No. 2 position, inching up to 18.93%, and Motorola came in at No. 3 with 11.53%. At No. 4, Samsung showed the most growth between July and August, gaining 0.63% last month for a 9.68% share of the market. RIM’s BlackBerry phones lost the most ground in July, sliding 0.9% to a 2.47% share. An infographic outlining Chitika’s data follows below. More →

47 Comments

Firefox 6 adoption takes off

By on August 26, 2011 at 1:15 AM.

Firefox 6 adoption takes off

Users are flocking towards Mozilla’s latest Firefox 6 browser according to new data from Chitika Insights, the research arm of ad network Chitika. The company watched Firefox 6 adoption across its network in the United States and Canada from the browser’s debut on August 16th until August 22nd. Chitika Insights said that in just one week, Firefox 6 had already garnered 8% of the company’s traffic. In addition, Firefox 6 now represents 45% of all Firefox traffic, although the firm says the speed of growth has slowed since early adopters have already upgraded. More →

15 Comments

Windows OS shows biggest decline in August as Mac OS, iOS, Android grow [infographic]

By on August 24, 2011 at 8:45 PM.

Windows OS shows biggest decline in August as Mac OS, iOS, Android grow [infographic]

New data shows that usage of Microsoft’s Windows operating system declined so far in August while Apple’s OS X and iOS usage increased, as did usage of Google’s Android OS. Chitika Insights, the research arm of ad network Chitika, published an infographic on Tuesday showing that Windows’ usage share dropped to 78.282% so far in August from 79.049% in July. Mac OS grew from 8.895% in July to 9.551% in August, iOS grew marginally from 5.278% to 5.491% and Android grew from 3.135% to 3.245% in August. During the month in which Linux celebrated its 20th anniversary, usage dropped from 2.365% to 2.191%. Of note, Net Applications showed significantly different OS market share data in July compared to Chitika, with Windows holding 87.6% of the market, Mac owning 5.61%, iOS owning 3% and Android claiming 0.81% of the global OS market. Chitika’s full infographic follows below. More →

28 Comments