Windows OS share declines again in August as OS X gains [infographic]

September 27th at 8:10 AM

Windows OS share declines again in August as OS X gains [infographic]

Microsoft’s Windows operating system continued its slow decent in September as Apple’s Mac OS and Google’s Android platform again showed gains. Advertising network Chitika’s research division, Chitika Insights, published an infographic on Monday outlining operating system usage share on its network in the month of September. After losing nearly three-quarters of a point last month, Windows again dipped 0.592% to land at 77.7% for the month of September. The Windows OS has now dropped a total of 1.35% since July. Apple’s OS X platform showed the biggest gains in the month, jumping 1.039% to hit double digits at 10.6%. Google’s Android OS gained marginally in September to reach 3.3%, and Apple’s iOS dipped to 5.2%, shedding 0.301% of its usage share as the world waits for the iPhone 5 to launch next month. Chitika’s full infographic follows below. More →

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AT&T/T-Mobile merger could put Sprint out of business

September 12th at 2:20 PM

AT&T/T-Mobile merger could put Sprint out of business


Chitika Insights, Chitika’s research arm, recently proposed the question “What if AT&T and T-Mobile actually merge?” and created a graph of what the wireless landscape in the United States might look like if AT&T’s proposed $39 billion takeover of T-Mobile USA is passed. Chitika concluded there could be calamitous consequences for Sprint and various regional carriers such as Boost and MetroPCS. If the merger is approved, AT&T and T-Mobile will have more than 130 million subscribers and 51% of the U.S. wireless market based on usage, Chitika’s data suggests. “[The] projection shows the immediate impact of the merger, so the smaller network’s share looks unscathed,” the company wrote its blog. “However, the future consequences are dire for the smaller networks because the AT&T/T-Mobile network would be able to dictate market prices.” Sprint and smaller carriers such as MetroPCS and Boost may lose customers to “the greater combined coverage of the proposed behemoth,” too, while Verizon’s usage share would sit at 33%. “If this merger were to pass, it would almost certainly put companies like Sprint, MetroPCS, Boost, and other smaller networks out of business.” Chitika concluded. “Therefore, Sprint’s interference isn’t a surprising move in the least.” Sprint and the Department of Justice have both sued in an effort to block the merger. More →

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Firefox 6 adoption takes off

August 26th at 1:15 AM

Firefox 6 adoption takes off

Users are flocking towards Mozilla’s latest Firefox 6 browser according to new data from Chitika Insights, the research arm of ad network Chitika. The company watched Firefox 6 adoption across its network in the United States and Canada from the browser’s debut on August 16th until August 22nd. Chitika Insights said that in just one week, Firefox 6 had already garnered 8% of the company’s traffic. In addition, Firefox 6 now represents 45% of all Firefox traffic, although the firm says the speed of growth has slowed since early adopters have already upgraded. More →

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Windows OS shows biggest decline in August as Mac OS, iOS, Android grow [infographic]

August 24th at 8:45 PM

Windows OS shows biggest decline in August as Mac OS, iOS, Android grow [infographic]

New data shows that usage of Microsoft’s Windows operating system declined so far in August while Apple’s OS X and iOS usage increased, as did usage of Google’s Android OS. Chitika Insights, the research arm of ad network Chitika, published an infographic on Tuesday showing that Windows’ usage share dropped to 78.282% so far in August from 79.049% in July. Mac OS grew from 8.895% in July to 9.551% in August, iOS grew marginally from 5.278% to 5.491% and Android grew from 3.135% to 3.245% in August. During the month in which Linux celebrated its 20th anniversary, usage dropped from 2.365% to 2.191%. Of note, Net Applications showed significantly different OS market share data in July compared to Chitika, with Windows holding 87.6% of the market, Mac owning 5.61%, iOS owning 3% and Android claiming 0.81% of the global OS market. Chitika’s full infographic follows below. More →

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