Apple owns 74% of smartphone web traffic, 95% of tablet traffic

By on May 25, 2012 at 6:15 PM.

Apple owns 74% of smartphone web traffic, 95% of tablet traffic

Apple's Mobile Web Traffic

According to a new report from online advertising network Chitika, smartphones and tablets now account for 20% of all Web traffic in the U.S. and Canada. Traditional PCs accounted for 80% of Web traffic, with smartphone traffic totaling 14.6% and tablets making up 5.6%, AllThingD reported. Chitika found that a whopping 95% of tablet Web traffic came from a version of Apple’s iPad, mainly the newest iPad, and 72% of smartphone traffic also belongs to Apple, compared to 26% for Android devices. The Cupertino-based company didn’t fare as well on the desktop side, which saw 85% of Web traffic from Windows machines compared to 13% from Macs. The report also noted that Windows Phone now accounts for a third as much traffic as BlackBerry phones, and while Microsoft’s mobile platform owns a smaller share of the market, the handsets’ larger displays may be responsible for the proportionally large share of Web browsing. More →

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Pre-launch Windows 8 usage doubles that of OS X Mountain Lion

By on April 26, 2012 at 2:45 PM.

Pre-launch Windows 8 usage doubles that of OS X Mountain Lion

Since Microsoft released its Windows 8 Consumer Preview in February, millions of users have downloaded the software giant’s latest operating system, which looks to carefully blend its existing mobile and desktop experiences into one. According to research from ad network Chitika, the Windows 8 CP adoption rate in the U.S. and Canada has doubled that of OS X Mountain Lion, Apple’s upcoming operating system. Of course Microsoft’s Windows 8 preview is publicly available for free while Apple’s Mountain Lion preview is available only to those with paid developer accounts. Chitika’s research was conducted from April 13th to April 19th and it analyzed hundreds of millions of impressions across the Chitika ad network. The Consumer Preview makes up .1% of all Windows traffic and exhibits traffic levels more than three times the peak level that the Windows 8 Developer Preview produced. The increased level of activity is a good sign for Microsoft, which will reportedly complete work on Windows 8 this summer. According to rumors, the first wave of PCs and tablets powered by the new platform are slated to launch in October. More →

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New iPad already accounts for 10% of all iPad traffic

By on April 9, 2012 at 2:10 PM.

New iPad already accounts for 10% of all iPad traffic

Apple released its third-generation iPad just over three weeks ago, and the company managed to sell more than 3 million units in less than four days of availability. The sleek slate has since launched in a number of additional markets and according to ad network Chitika’s real-time iPad tracker, it took Apple’s new iPad just three weeks to account for 10% of all iPad traffic across its network. The new iPad’s share of iPad traffic peaked at 16.2% on the morning of April 8th, and the full-day average for the new iPad’s traffic share reached 10% for the first time that day. “The 10% threshold is much more than an indicator of adoption; symbolic meaning cannot be dismissed,” Chitika’s Gabe Donnini wrote in a post on the company’s blog. “Simply put, The new iPad stands as a prime example of what any company could hope for. IDC reports that Apple holds the place of the most dominant tablet manufacturer in the world, and with consumers on the verge of viewing the idea of a tablet as synonymous with an iPad, the odds are looking pretty good. This optimism is also mirrored in Apple’s stock price, which has risen over 100% in the last twelve months.” More →

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New iPad already accounts for more than 5% of U.S. iPad traffic

By on March 20, 2012 at 3:40 PM.

New iPad already accounts for more than 5% of U.S. iPad traffic

Apple announced on Monday that it sold more than 3 million iPads globally in under four days, making the new tablet Apple’s second-fastest selling mobile device launched to date. Ad network Chitika on Tuesday illustrated the new iPad’s success using another metric — after fewer than five days on the market, Apple’s third-generation tablet already accounted for more than 5% of U.S. iPad traffic across its network. “As of 2 PM on 3/20/2012, ‘The new iPad’ represents 5.52% (average of the last 24 hours) of all iPad traffic, according to Chitika Insights,” Chitika’s Gabe Donnini wrote in a blog post. Apple’s new iPad features a better-than-1080p high-definition Retina Display, an A5X processor with quad-core graphics, a 5-megapixel rear camera and option 4G LTE connectivity. More →

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Watch new iPads flood America in real-time

By on March 16, 2012 at 12:00 PM.

Watch new iPads flood America in real-time

Thousands upon thousands of consumers in cities across America are taking delivery of their new iPads today, and many more lined up at Apple Stores and other retailers to be among the first to own Apple’s latest iOS-powered tablet. Early reviews were overwhelmingly favorable — Gizmodo summed them up nicely — and countless consumers have taken to Facebook, Twitter and other social networks to sing praises of Apple’s new slate. Seeing the incessant chatter slide through a Twitter timeline is one thing, but popular ad network Chitika has taken iPad-watching to the next level. Read on for more. More →

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PlayBook OS 2.0 installed on 43% of devices after one week, firm says

By on February 28, 2012 at 12:55 PM.

PlayBook OS 2.0 installed on 43% of devices after one week, firm says

Analytics firm Chitika on Tuesday revealed the findings of a recent study that shows the latest Blackberry PlayBook operating system update is already running on 43.7% of devices after just one week. “It would seem that this rapid rate of adoption is expected given that the upgrade was free and in many cases automatic,” Chitika said in its report. “If the use of the OS continues to grow at this rate with 50% decay, market majority will be achieved in two weeks, and by three weeks 75% of all PlayBook OS eligible devices will be running the upgrade.” The highly anticipated update to Research In Motion’s struggling tablet brought a number of much needed improvements to the PlayBook. Perhaps the most important additions were native email, contacts and calendar functionality, while BlackBerry Messenger support is still nowhere in site. After the update, PlayBooks also benefited from the addition of RIM’s Android app player, which allows repackaged Android applications to run on RIM’s tablet. Read on for Chitika’s press release.

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iPad still on top as tablet competition heats up

By on January 18, 2012 at 4:05 PM.

iPad still on top as tablet competition heats up

Apple’s iPad is currently responsible for 15% of all mobile traffic according to new research published recently by Chitika. While the iPad’s lead in the tablet market is obvious, it’s becoming more clear there’s strong competition for market share below it. The Amazon Kindle Fire represented an average of 2.4 ad impressions on Chitikas network for every 100 iPad impressions, but RIM’s BlackBerry PlayBook wasn’t far behind; it viewed an average of 1.8 ad impressions for every 100 iPad impressions on Chitika’s mobile ad network. That’s followed closely by the Samsung Galaxy with 1.6 ad impressions and the Motorola XOOM with 1.55 ad impressions. Chitika wasn’t clear which Samsung model was included in the study but we presume it was the Galaxy Tab 10.1. “Despite the iPad’s stronghold in the tablet market, other tablets are continuing to carve out and hold their own places – a trend that is continuing even past the expected gains that the holiday season brought,” Chitika said. “It has taken some time for other players to elbow their way in to the market, but with these tablets paving the way and the demand for tablets continuing to grow, perhaps the coming year will bring more opportunities for other players to enter the field and bring their own innovations to the table.” More →

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Web traffic patterns suggest Apple’s iPad was a dud this holiday season

By on January 6, 2012 at 10:50 AM.

Web traffic patterns suggest Apple’s iPad was a dud this holiday season

Countless analysts predicted Amazon’s Kindle Fire tablet would be a big seller this holiday season, and new data suggests that the slate may have been the most gifted tablet this past Christmas. Advertising network Chitika saw traffic across its network from the Kindle Fire grow roughly 20% each day leading up to Christmas, and traffic then exploded by more than 120% between December 24th and 25th. Research In Motion’s BlackBerry PlayBook saw the second biggest spike on Christmas Day, up  just over 50% thanks to deep discounts during the holiday shopping season, and Samsung’s Galaxy Tab line of tablets saw traffic jump about 15% on the 25th. Traffic from Apple’s iPad didn’t increase at all on Christmas Day, suggesting that rival tablets may have had an even bigger impact on holiday iPad sales than previously predicted. Read on for more. More →

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Windows usage grows in November as Mac OS, Android, iOS inch down

By on December 14, 2011 at 6:45 PM.

Windows usage grows in November as Mac OS, Android, iOS inch down

Microsoft’s desktop Windows operating system was the only major platform to show usage gains in November according to new data released on Tuesday. Using impressions served to desktop and mobile platforms to calculate market share, advertising network Chitika found that Windows gained 1.4% between October and November to climb to a 76.45% share. Apple’s Mac OS stayed in the No.2 spot but slid 0.35% to a 9.33% share, and iOS dropped 0.04% to a 6.76% share in November. Android dipped 0.58% to 3.93% while Linux shed a half a point to drop to 2.93%. Chitika noted that this is the first time Android’s share has declined in several months, though it anticipates a rebound in December. Charts outlining the firm’s findings follow below. More →

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Amazon Kindle Fire already cooling off, study suggests

By on December 2, 2011 at 12:05 PM.

Amazon Kindle Fire already cooling off, study suggests

Amazon’s Kindle Fire tablet may already be cooling off following a huge launch that likely placed the slate among the most popular media tablets to launch so far. A new study conducted by ad network Chitika found that Kindle Fire usage ramped up at a modest pace following the device’s launch, and then exploded around Thanksgiving. After Thanksgiving weekend, however, usage fell off a cliff, dropping more than 85% by November 30th. Read on for more. More →

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iOS 5 now on nearly 40% of iPhones, study finds

By on November 8, 2011 at 3:35 PM.

iOS 5 now on nearly 40% of iPhones, study finds

Following the highly anticipated launch of Apple’s latest major iOS revision, iOS 5, Chitika Insights found that the new build accounted for 20% of iOS traffic within just five days. Now, as we approach the one-month mark since iOS 5 was released, the new OS can be found on more than 38% of iPhones, 30% of iPads and 12% of iPod touch devices. Using impressions served by its mobile ad network as a guide, the firm analyzed traffic between October 22nd and October 28th to determine how widely iOS 5 had been adopted across Apple’s various iOS devices. Read on for more. More →

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Chitika: Apple smartphone share slides in September as Samsung, RIM gain

By on October 3, 2011 at 7:45 PM.

Chitika: Apple smartphone share slides in September as Samsung, RIM gain

A new research report from Chitika Insights suggests Apple’s smartphone usage share fell 1.4% between August and September while Samsung and Research In Motion gained share. Apple’s share of traffic across Chitika’s network fell from 49% in August to 48% in September while Samsung’s share grew one percentage point to 11%. RIM’s share grew two percentage points to a 4% share. Additionally, HTC and Motorola fell one percentage point to an 18% share and an 11% share, respectively. Chitika expects Apple’s share to rebound after the introduction of a new iPhone on October 4th, “particularly if the phone is available across multiple carriers.” The report also suggests Google’s planned acquisition of Motorola Mobility could have a “significant impact” on Apple, HTC, Samsung and other heavy hitters in the mobile industry. More →

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Chrome, Firefox and Safari browsers chewing away at IE market share

By on September 30, 2011 at 8:40 PM.

Chrome, Firefox and Safari browsers chewing away at IE market share

A new research report from Chitika Insights suggests Chrome, Firefox and Safari are eating away at Microsoft’s dominant share of the web browser market. Internet Explorer’s overall share dropped from 56% in July to 54% in August while Firefox’s market share increased from 19% to 20% and Safari’s share grew one point to 9%. Between July 2010 and July 2011, however, Microsoft’s browser share remained steady at 56%. Google’s Chrome web browser saw its share increase from 9% to 16% year-over-year at the expense of Firefox and Safari, which lost 5% and 1% of the market, respectively. Chitika said it expects Firefox’s share to increase as Mozilla continues to release frequent updates to its web browser. In addition, Internet Explorer’s share will “stabilize from its recent losses” when Microsoft releases Windows 8 and Internet Explorer 10. More →

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