BGR Interview: Sean Paul [video]

By on July 15, 2011 at 2:50 PM.

BGR Interview: Sean Paul [video]

We recently caught up with singer and entertainer Sean Paul, who’s in the middle of promoting a brand new single, to check in with him about how technology influences his life and career. From his addiction to his iPad and how he uses GarageBand for music production, to Twitter, to how he recently dumped his iPhone to switch back to a BlackBerry… we covered it all. Check out the full video interview after the break.

BGR Interview is a series of interviews and conversations with executives, influencers, tastemakers and innovators, covering the mobile and consumer electronics industries.

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BGR Interview: Nick Cannon

By on May 13, 2011 at 10:37 AM.

BGR Interview: Nick Cannon

BGR recently had a chance to catch up with actor, comedian, musician, producer, host, tech-lover, and now father, Nick Cannon, to see how tech has impacted his life and career. Nick is one of the most prominent Sidekick users around, so we wanted to find out if T-Mobile’s first Android-powered Sidekick managed to keep him reeled in. We also wanted to see how the advent of social media has impacted his life and career — Nick has over 2.5 million Twitter followers, and we’re sure many of you will recall his huge social campaign attempting to battle Eminem in a boxing ring for charity — and even what apps and games Nick and Mariah are planning to use with their new twins. Hit the jump for our interview.

BGR Interview is a series of interviews and conversations with executives, influencers, tastemakers and innovators, covering the mobile and consumer electronics industries. More →

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What happened to being cool?

By on December 7, 2009 at 2:17 PM.

What happened to being cool?

notcool

Avril Lavigne. Luke Wilson. Whoopi Goldberg. Those three names don’t exactly jump out and immediately connect with us when we see them. And isn’t that the point of advertising? The point of branding? To connect to something, identify with it, and relate to it. Sure jazzy music and clean visuals (or dark, ominous tones with scary eyes) will help liven up your advertisement, but if you’re bringing a celebrity in to help, why don’t you make sure the celebrity is someone that people actually care about? I don’t mean to knock on Luke or Whoopi as I’m a fan of both (Canada can have Sk8ter chick), but while they might be intended to reach a certain demographic, in actuality they don’t help, they hurt. People pass it off as something they don’t care about. There’s no instant reaction or memorable moment that people will immediately remember or associate with any of those commercials. More →

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RIM brags to employees about celeb BlackBerry users

By on October 15, 2008 at 5:13 AM.

RIM brags to employees about celeb BlackBerry users

Celebrity BlackBerry Users

Throughout the ages, mothers have always lectured their kids about the virtues of modesty, but it looks like some employees working at RIM never got that little nugget of advice. In a PowerPoint presentation courtesy of a RIM ninja, RIM shamefully proudly displays images of Lindsay Lohan, Michael Phelps, Cameron Diaz, John Mayer, Brad & Angelina, and Jessica Alba. But it gets even more lame. In a presentation note the following is written:

“In Australia, we have celebrities such as Jennifer Hawkins and Jamie Jury using BB
Micheal Phelps got a message on his BB from the president after winning 8 gold medals at recent olympics!!!!” [sic]

Look, all companies are proud when celebrities use and endorse their products because it means that they 1) have a degree of “cool” to them (whatevz, but it’s true), and 2) there are legions of obsessive fans out there who buy whatever their favorite starlets have. But the fact that there are people at RIM who get such a hard-on from celebrities that they start using paparazzi photos, misspelling names like Michael, and have to include not one but three exclamation marks is just absurd.

Larger photo after the break. More →

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