Why Is Candy Crush So Addictive

Revealed: All the sneaky tricks King and Rovio use to get you addicted to their games

By on June 4, 2014 at 10:15 PM.

Revealed: All the sneaky tricks King and Rovio use to get you addicted to their games

Do you find yourself playing mobile games like Angry Birds and Candy Crush Saga long after you know you should have stopped? If so, then there may be real scientific explanations for your addiction. The Guardian has an interview with psychologist Dr. Simon Moore and some developers at Lumo Developments in which they all discuss the secret tricks that game developers use to get you hooked on what are surprisingly uncomplicated, low-graphics games. More →

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Candy Crush Saga Valuation $8 Billion

Yes, the maker of Candy Crush Saga could really be worth $8 billion

By on March 12, 2014 at 2:23 PM.

Yes, the maker of Candy Crush Saga could really be worth $8 billion

There was much excited or dismissive chatter about British mobile game titan King on Wednesday after the Candy Crush Saga maker announced its initial public offering and implied it was seeking a valuation at nearly $8 billion. Isn’t this crazy? Are we not in the middle of another nutty tulip mania? More →

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Mobile Game Spending Growth

Mobile games have become ridiculously lucrative over the past year

By on February 19, 2014 at 6:00 PM.

Mobile games have become ridiculously lucrative over the past year

Why was there such a media storm over Flappy Bird? Why is the upcoming IPO of King getting so much coverage? Maybe because mobile game apps are becoming the dominant force in out culture. According to a new survey by App Annie, consumer spending in-game apps has soared to more than double the size of spending on digital music. The survey covers the United States, the big Euro markets, Japan and South Korea. The annual growth of consumer spending on game apps is still a titanic 130%. The annual growth of digital movies and digital music is stuck in the relatively anemic 10-20% bracket. More →

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How Much Money Does Candy Crush Make

Candy Crush Saga generated an insane $1.5 billion in revenue last year

By on February 18, 2014 at 10:00 PM.

Candy Crush Saga generated an insane $1.5 billion in revenue last year

This is what the creator of Flappy Bird was potentially giving up when he took his game down from the App Store and Google Play. Candy Crush Saga publisher King filed IPO registration paperwork on Tuesday and revealed that it generated a whopping $1.88 billion in revenue in 2013 along with $1.98 billion in gross bookings, which the company defines as the “total amount paid by our users for virtual items and for access to skill tournaments.” While this in and of itself is impressive, here’s the truly crazy part: King says that 78% of its gross bookings came from Candy Crush Saga alone, which means that Candy Crush made around $1.54 billion in gross bookings last year. Of course, Candy Crush’s ridiculous strength could also be King’s greatest weakness: It has no other games that even come close to matching the user base of its flagship title and if user interest starts to die off, King could find itself in Zynga territory very quickly.

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Candy Crush Saga Trademark Protest

Developers beg for lawsuits, flood app stores with ‘Candy Saga’ games

By on January 29, 2014 at 8:15 PM.

Developers beg for lawsuits, flood app stores with ‘Candy Saga’ games

The mobile game developer community hasn’t taken too kindly to King trademarking the words “candy” and “saga,” and it’s decided to respond the best way it knows how: By trolling. Several indie developers over the past week have been participating in Candy Jam, a development event that runs through February 3rd and that aims to flood app stores with games that contain the words “candy” and “saga” in their titles. Among our favorites released so far are Candy Escape Goat Saga (Warning: do not click link unless you’re prepared to be bombarded by awful music), Candy Puppet Saga and The Saga of Crushing Candy. You can follow all of the zany candy crushing antics of the Candy Jam developers by checking out the #candyjam hashtag on Twitter.

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Candy Crush Saga Trademark Lawsuit

Candy Crush Saga developer denies that it’s trademark trolling

By on January 22, 2014 at 2:00 PM.

Candy Crush Saga developer denies that it’s trademark trolling

King, the app developer behind popular game Candy Crush Saga, sparked controversy this week when it started issuing takedown notices to several games that had the word “candy” in their title. However in a statement released today, King denies that it’s trying to take down every single candy-related game from the App Store and it says that it only trademarked the word “candy” to protect itself against blatant copycats of its popular game. More →

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Candy Crush Saga Trademark Lawsuit

Now you have another reason to hate Candy Crush Saga

By on January 21, 2014 at 11:15 PM.

Now you have another reason to hate Candy Crush Saga

Many of us know Candy Crush Saga as the annoyingly ubiquitous mobile game that’s made a ton of money for British software developer King. However, it looks like Candy Crush Saga is gearing up for a second career as an intellectual property troll. GameZebo reports that King has successfully trademarked the word “candy” as it relates to both games and clothing and is issuing takedown notices to mobile apps that use “candy” in their titles. More →

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Twitter King IPO Analysis

Lose money, no problem: Twitter’s IPO is a California dream

By on October 4, 2013 at 2:45 PM.

Lose money, no problem: Twitter’s IPO is a California dream

The tech industry is captivated by two upcoming IPO’s, which offer an interesting contrast. Twitter is a great example of what software companies used to look like: it is American, it generated $250 million in sales in the first half of 2013… and lost nearly $70 million. That’s what the California model of software IPO’s looks like. Modest sales and big losses. More →

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