branding News

Nokia may soon launch $130M Windows Phone ad campaign

Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based Marketing Magazine reports. The advertising campaign, which will apparently kick off in >>

Apple surpasses Google as most valuable brand in the world

Apple has surpassed Google as world’s most valuable brand, according to advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” study. Apple’s brand value has ballooned 859% since 2006, and increased 84% >>

Nokia planning a new line of handsets dubbed Cseries

Interesting, very interesting. We are all familiar with the branding nightmare that is Nokia’s higher-end line of phones. Eseries for business, Nseries for fun — but even fanboy blogs seem to have a >>

Apple iPhone 3GS = branding megafail

When it comes to branding, marketing, advertising, PR and the general concepts surrounding efforts to sell stuff, Apple is one of the best in the business — hands down. Love Apple products or >>