The handset industry is waiting for BlackBerry’s May quarter report, set to be released on Friday. But it’s the August quarter guidance that may turn out to be the most important piece of information, and that in turn hinges on BlackBerry Q5 shipment numbers. The budget BlackBerry has launched ahead of earlier estimates, with a limited Dubai debut in the third week of June. According to online retailer Clove, the United Kingdom debut is slated for July 1st, again earlier than anticipated. More →
When BlackBerry really began its tailspin in the summer of 2011, the reason was clear. Handsets in the new Bold lineup were too expensive for emerging markets and the cheap Curve phones were suddenly slammed by cheap Android competition. BlackBerry has known for years that its real problem is pricing. It was the Latin American demand shift for low-end Android phones that broke the company’s back two years ago. This is why it’s so puzzling that BlackBerry had chosen to kick off its comeback with two very expensive devices, the Z10 and the Q10. This in turn means that the vendor’s first budget device, the Q5, is absolutely crucial for BlackBerry’s future. More →
One of BlackBerry’s biggest challenges after the release of its initial high-end BlackBerry 10 smartphones was to launch a lower-cost device capable of shoring up the company’s market share in key emerging markets. The company did just that on Tuesday by announcing the BlackBerry Q5, a fully QWERTY keyboard BlackBerry 10 device that will launch in July in select markets in Europe, the Middle East, Africa, Asia and Latin America. The device features a 3.1-inch touch display and comes in multiple colors including black, silver and red. BlackBerry has not yet disclosed the device’s full specifications and pricing information.