Microsoft’s Bing search engine is very accurate at predicting things. Whether it’s sports results, American Idol winners or politics, Bing’s really good. And Bing already has predictions for the February caucuses and primaries, for both Democrats and Republicans. Hillary Clinton and Donald Trump are seen as major winners, and it’ll be interesting to see whether the latter’s absence from Fox’s upcoming debate will hurt his scores in any way. More →
For most people, Bing hasn’t yet come close to supplanting Google as their search engine of choice. But Microsoft’s Bing team, to its credit, keeps on plugging away, slowly but surely refining and improving their search results over time.
Bing is also getting a bit better at harnessing some of that search whimsy that Google has seemingly perfected over the course of many years. In the most recent example, there’s an awesome easter egg the Bing team has hidden in its search results that you might want to check out and play.
For a long time, it looked like Bing would just go down in history as a failed attempt by Microsoft to compete with Google. But recently something strange has happened: Instead of continuing down the road to Zunedom, Bing has actually started to become relevant and it now has a respectable U.S. search market share of over 20%. No, seriously! More →
In addition to creating its own voice-based virtual assistant that can stand its ground against Siri and Google Now, Microsoft appears ready to offer even more personalized search features to users in order to better compete against its main rival when it comes to search. The company on Wednesday announced on its Bing blogs that Bing.com is getting “more personal,” a feature it teased at Build 2014. More →
It doesn’t seem likely that Microsoft plans to give up on Bing anytime soon, but that doesn’t mean its customers are following suit. According to a tweet from Kantar Worldreport, Windows Phone users only resorted to searching with the default engine 52% of the time in Q4 2013. The rest are “actively avoiding the integrated Bing Phone search” and instead opening their browsers to search with Google. Bing might not be a dead platform, but when users are willing to expend more energy to use another service that provides similar results, it might be time to rethink your strategy. Kantar also claims that users are “quickly switching” to Google, so before long a majority of Windows Phone users will have deserted Bing.
Outgoing Microsoft CEO Steve Ballmer knows that a lot of investors have their knives out for Bing and Xbox, but he’s not having any of it. GeekWire reports that in his last-ever shareholder meeting as CEO, Ballmer vigorously defended Microsoft’s search engine and game console divisions by claiming that both are an integral part of the company’s future. In particular Ballmer singled out the Xbox One as “a reflection of what is possible when a company, our company, is unified under a common vision” while also pointing out that Bing is helping Microsoft improve and enhance its other services such as its Windows Azure cloud computing platform. More →
There’s been a lot of chatter lately from former Microsoft insiders and even reportedly from prospective Microsoft CEO candidates about killing off both Xbox and Bing, two divisions within the company that have repeatedly proven to be unprofitable. Ars Technica’s Peter Bright has written a spirited defense of both divisions, however, and makes a persuasive argument that anyone who unceremoniously kills off either Bing or Xbox doesn’t have the right vision to lead Microsoft. More →
Members of Microsoft’s Bing team should get their résumés updated if Stephen Elop becomes the company’s new CEO. Unnamed sources tell Bloomberg that if Elop replaces Steve Ballmer as Microsoft’s chief executive, he will consider killing off money-losing operations such as its Bing search engine and its Xbox video game console. Elop would also try to sharpen the company’s focus and would make a cross-platform Microsoft Office that works on the iPad one of his top priorities. More →
Microsoft cofounder Paul Allen isn’t the only longtime Microsoft associate who wants the company to dump Bing and the Xbox. Barron’s has flagged some more interesting details of a research note published Wednesday by Normura analyst Rick Sherlund, whom The New York Times once described as Goldman Sachs’ “point person” for its dealings with Microsoft and who is also a longtime friend of Bill Gates. What makes the note particularly interesting is that Sherlund’s advice largely mirrors that of Paul Ghaffari, the man who heads up Allen’s private investment vehicle: He wants Microsoft to get out of its unprofitable search and gaming businesses. More →
As we’ve observed recently, Microsoft has really become a tale of two companies: An unstoppable juggernaut in the enterprise cloud and software market and a comparative 90-pound weakling in a consumer electronics market dominated by Apple and Samsung. Now it seems that the top investment advisor of Microsoft cofounder Paul Allen has started pushing Microsoft to cut its losses in the consumer market and embrace its identity as an enterprise-centric software company. More →
Surprise! It turns out that people who take Microsoft’s “Bing it on” challenge don’t actually prefer Bing to Google by a rate of 2-to-1. Yale Law School professor Ian Ayres, writing over at Freakonomics, says that he and his students recently conducted their own third-party studies using Microsoft’s own “Bing it on” website to determine whether Internet users really did think that Bing retrieved better search results than Google when presented with a Coke/Pepsi-style “blind taste test.” The results, Ayres found, actually showed the opposite. More →
There have been few bigger money pits for Microsoft over the last several years than its attempts to compete with Google in the online search realm through Bing. Although Bing’s search market share has slowly been eating away at the market shares of smaller search engines, it still hasn’t put a dent in Google’s dominant share of the search market. What’s more, maintaining Bing has been extremely expensive for Microsoft and its Online Services Division has lost around $11 billion since 2005. More →