Here’s some disconcerting news for Microsoft: It may not matter how good Bing really is because most consumers will always assume it’s not as good as Google. Search Engine Land reports that a new study conducted by SurveyMonkey has found that most consumers will prefer any search results that have the Google label on top of them, even if they’re actually the search results pulled up by Bing. When given a choice between Bing search results that are labelled as Google and Google search results labeled as Bing, respondents chose the Google-labeled results by a ratio of roughly 2 to 1. When users were presented with the search results without any labels on them, Google’s lead over Bing shrinks dramatically as 57% chose Google and 43% chose Bing. The study concludes that consumers are “biased toward Google as a result of the brand,” which has been a major reason that Bing has not yet made significant inroads against it.
It seems that taking the Bing Challenge could make your computer more vulnerable to malware. PCMag reports that a new study from German independent testing lab AV-Test has found that searches conducted with Microsoft’s (MSFT) Bing search engine retrieve five times as many malicious websites as searches conducted with Google. After studying around 10 million search results from each search engine, AV-Test found that Bing retrieved 1,285 malicious links while Google retrieved just 272 malicious links. Both Google and Bing were still vastly safer than Russian search engine Yandex, which returned a total of 3,300 malicious links out of 13 million search results studied.
Microsoft (MSFT) may be a bit behind Google (GOOG) and Apple (AAPL) when it comes to creating a voice-enabled personal assistant for its mobile devices, but it seems the company does have plans to add better speech recognition capabilities to its Bing mobile app in the near future. MSFTKitchen has posted a video demonstration of a new prototype for voice recognition software on Windows Phone devices that’s intended to show how Microsoft has worked to reduce latency and word recognition errors while improving phones’ ability to accurately hear you in crowded, noisy areas. Unfortunately the demonstrators made no mention of when this software would roll out to Windows Phone users but MSFTKitchen speculates it could come as part of the Windows Blue software update coming later this year. A full video of the demonstration is posted below. More →
Don’t tell Bill Gates that he has to use Google (GOOG). During an “Ask Me Anything” session at Reddit, the Microsoft (MSFT) cofounder praised his company’s Bing search engine as a superior alternative to Google, calling it “the better product at this point.” Gates acknowledged he was biased in favor of his own company’s products but still encouraged Reddit users to give it a chance since “the work to make Bing better has been amazing.” Gates’ praise of Bing came in response to one Reddit user who sarcastically asked, “Do you guys really use Bing? I mean seriously…” Another Reddit user chimed in to defend the Microsoft search engine by claiming that Bing is “now better than Google for porn.” ComScore’s most recent search engine rankings show that 69.1% of searches were powered by Google in December 2012 while just 25.6% of searches were powered by Bing.
Over the past few months, Microsoft (MSFT) has launched a number of anti-Google (GOOG) advertising campaigns to help move users away from Google’s services. The Redmond, Washington-based company’s latest campaign, called “Scroogled,” targets Google’s “unfair pay-to-rank shopping practices.” Microsoft notes that merchants must pay Google to be included in its Shopping service and is asking users to try Bing instead, which it claims will not ”switch to a pay-to-rank” method of listing products. More →
It looks as if Microsoft’s (MSFT) efforts to dethrone Google (GOOG) as the search engine king have failed. The Internet giant’s search market share hit record highs in the month of October, accounting for 66.9% of all searches conducted in the United States. Microsoft’s efforts may have been ineffective at toppling Google thus far, but the company’s advertising campaign has helped it steal market share from other search engines. According to comScore’s most recent numbers, Bing also had a record month with a 16% share of the market. The total number of searches conducted in October increased 8% to 17.6 billion, with Google accounting for 11.8 billion compared to Microsoft’s 2.8 billion. Rounding out the top five search engines were Yahoo (YHOO), Ask (IACI) and AOL (AOL) with 12.2%, 3.2% and 1.8% shares of the market, respectively. It is worth noting, however, that the research firm does not account for mobile searches.
Don’t look now but Microsoft (MSFT), the company that cornered the market with word processing and spreadsheets, has finally become cool. According to research from YouGov, the software giant’s Bing search engine and new Windows products are making a big impression on consumers as the market research firm found that consumer perception of both Windows and Bing are at a two-year high. In fact, since right around the time when Microsoft began its massive Windows 8 and Bing advertising campaigns in mid-October, the company’s perception has risen from 17 points to 25 on YouGov’s BrandIndex Buzz scale. The brand’s perception levels were even higher among tablet owners, increasing from 23 to 33 in the same period, while Bing managed to move up 6 points for a perception rating of 16.
Yahoo’s (YHOO) decision to go with Microsoft’s (MSFT) Bing as its underlying search technology hasn’t exactly upended the search engine market, and now Google (GOOG) Chairman Eric Schmidt has publicly stated that he’s interested in breaking up the marriage between the two companies. Forbes reports that while speaking at an event to promote the Nexus 7 tablet in Japan on Monday, Schmidt said that he would love to have Yahoo switch to Google as its official search partner, years after the two companies called off talks to partner for search over fears that the government would file an antitrust suit against them. The idea of a Google-Yahoo partnership is particularly intriguing since former Google executive Marissa Mayer took over as Yahoo’s chief executive earlier this year. More →
In an ideal world, Microsoft (MSFT) would like to have the word “Bing” become synonymous with online search instead of “Google” (GOOG). But we can’t always get what we want in life, and Fast Company reports that Microsoft has acknowledged that its efforts to turn Bing into a verb have been spectacular failures. In fact, Microsoft’s attempt to match Google’s search branding power have gone so poorly that even its own employees have given up using Bing as a verb in casual conversations. More →
Microsoft (MSFT) on Thursday announced a new update to its Bing search engine that will bring deeper Facebook (FB) integration to the service. The company’s new “Friends’ Photos” feature allows users to quickly search through and locate photos belonging to their Facebook friends. “On Bing, your Facebook privacy settings are always respected,” said Ian Lin, a senior program manager for Bing. “Your Facebook friends will only be able to see the photos you have made viewable, and you will only see photos your friends have made viewable, and your photos will never be shared with the public.” This isn’t Microsoft’s first attempt at socializing its search product. The company invested in Facebook and it currently provides results on Bing based on Facebook, Twitter, Google+ and other social networks. More →
It’s the end of an era. Microsoft announced last month that this year’s Consumer Electronics Show keynote will be the company’s last for the foreseeable future. The show definitely won’t be the same without Microsoft’s chief executive officer Steve Ballmer kicking things off with his unique brand of charisma, but all good things must come to an end. According to reports, Microsoft won’t have anything big to announce at this year’s keynote. Instead, Ballmer will recap the strong year Microsoft had in 2011 and discuss the company’s core consumer-facing products moving into 2012 including Windows, Windows Phone, Xbox and more. Mr. Ballmer always puts on a show, however, and we’re sure he’ll toss in a few surprises to keep things interesting. The keynote kicks off at 9:30 p.m. Eastern / 6:30 p.m. Pacific, so hit the break to follow all the action — and Ballmeresque yelling — as it unfolds. More →
Microsoft announced and launched a new deals website on Friday tied to its growing Bing suite of services. Bing Deals is a shopping site that compiles specials from GroupOn, Target, LivingSocial, Nordstrom and others. “Instead of building another program, we’re harnessing deals from major providers and retailers,” said Bing senior director Lisa Gurry. Microsoft’s Bing Deals offers more than 200,000 specials across the United States and, as a deal aggregator, it should eliminate the need to sign up for email alerts from multiple coupon-based services. Just like competing options, Microsoft will offer daily specials that will be accessible from its desktop website located at http://bing.com/deals and from mobile devices.
Microsoft has lost $5.5 billion, an average drain of $1 billion per quarter, on Bing since it introduced the search engine in 2009, CNNMoney reported on Wednesday. Despite the losses, Microsoft’s Bing reached a 30% share of the U.S. search engine market in April of this year, slowly narrowing the gap with Google, although comScore’s figures pin the search engine’s share at just 14.7%. Despite the constant drain, Microsoft still has a plan for Bing. During the company’s financial analyst meeting in California recently, Microsoft’s president of online services Qi Lu said his company hopes to use Bing to “reorganize the web” to “change the game fundamentally” instead of taking on Google in a head-to-head dogfight. Read on for more. More →