Microsoft Xbox and Bing Sales

Microsoft: Xbox and Bing aren’t going anywhere

By on May 28, 2014 at 6:50 AM.

Microsoft: Xbox and Bing aren’t going anywhere

Speaking at Re/code’s conference in California, Microsoft’s CEO Satya Nadella assured gamers that the company doesn’t plan to sell its Xbox division, despite what many people advise Microsoft to do. Furthermore, he said that the company doesn’t plan to sell its Bing search business either. More →

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Cortana vs Google Now

Microsoft is giving Cortana Google Now-like powers

By on April 16, 2014 at 6:30 PM.

Microsoft is giving Cortana Google Now-like powers

In addition to creating its own voice-based virtual assistant that can stand its ground against Siri and Google Now, Microsoft appears ready to offer even more personalized search features to users in order to better compete against its main rival when it comes to search. The company on Wednesday announced on its Bing blogs that Bing.com is getting “more personal,” a feature it teased at Build 2014. More →

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Windows Phone Users Bing Google

Even Windows Phone users refuse to search with Bing

By on January 15, 2014 at 1:00 PM.

Even Windows Phone users refuse to search with Bing

It doesn’t seem likely that Microsoft plans to give up on Bing anytime soon, but that doesn’t mean its customers are following suit. According to a tweet from Kantar Worldreport, Windows Phone users only resorted to searching with the default engine 52% of the time in Q4 2013. The rest are “actively avoiding the integrated Bing Phone search” and instead opening their browsers to search with Google. Bing might not be a dead platform, but when users are willing to expend more energy to use another service that provides similar results, it might be time to rethink your strategy. Kantar also claims that users are “quickly switching” to Google, so before long a majority of Windows Phone users will have deserted Bing.

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Microsoft CEO Ballmer Keynote Bing Xbox

Ballmer fights back against Bing, Xbox doomsaying

By on November 19, 2013 at 2:05 PM.

Ballmer fights back against Bing, Xbox doomsaying

Outgoing Microsoft CEO Steve Ballmer knows that a lot of investors have their knives out for Bing and Xbox, but he’s not having any of it. GeekWire reports that in his last-ever shareholder meeting as CEO, Ballmer vigorously defended Microsoft’s search engine and game console divisions by claiming that both are an integral part of the company’s future. In particular Ballmer singled out the Xbox One as “a reflection of what is possible when a company, our company, is unified under a common vision” while also pointing out that Bing is helping Microsoft improve and enhance its other services such as its Windows Azure cloud computing platform. More →

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Why Should Microsoft Keep Bing

Making the case for keeping Bing

By on November 11, 2013 at 1:00 PM.

Making the case for keeping Bing

There’s been a lot of chatter lately from former Microsoft insiders and even reportedly from prospective Microsoft CEO candidates about killing off both Xbox and Bing, two divisions within the company that have repeatedly proven to be unprofitable. Ars Technica’s Peter Bright has written a spirited defense of both divisions, however, and makes a persuasive argument that anyone who unceremoniously kills off either Bing or Xbox doesn’t have the right vision to lead Microsoft. More →

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Microsoft CEO Candidate Elop Bing Xbox

Elop reportedly on board with killing Bing, Xbox as next Microsoft CEO

By on November 8, 2013 at 4:20 PM.

Elop reportedly on board with killing Bing, Xbox as next Microsoft CEO

Members of Microsoft’s Bing team should get their résumés updated if Stephen Elop becomes the company’s new CEO. Unnamed sources tell Bloomberg that if Elop replaces Steve Ballmer as Microsoft’s chief executive, he will consider killing off money-losing operations such as its Bing search engine and its Xbox video game console. Elop would also try to sharpen the company’s focus and would make a cross-platform Microsoft Office that works on the iPad one of his top priorities. More →

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Microsoft Turnaround Advice Ditch Bing Xbox

Another one-time Microsoft insider urges company to ditch Bing, Xbox

By on November 6, 2013 at 5:15 PM.

Another one-time Microsoft insider urges company to ditch Bing, Xbox

Microsoft cofounder Paul Allen isn’t the only longtime Microsoft associate who wants the company to dump Bing and the Xbox. Barron’s has flagged some more interesting details of a research note published Wednesday by Normura analyst Rick Sherlund, whom The New York Times once described as Goldman Sachs’ “point person” for its dealings with Microsoft and who is also a longtime friend of Bill Gates. What makes the note particularly interesting is that Sherlund’s advice largely mirrors that of Paul Ghaffari, the man who heads up Allen’s private investment vehicle: He wants Microsoft to get out of its unprofitable search and gaming businesses. More →

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Microsoft Cofounder Allen Bing Xbox

Microsoft cofounder Paul Allen may be pushing firm to ditch Bing, Xbox

By on November 4, 2013 at 6:00 PM.

Microsoft cofounder Paul Allen may be pushing firm to ditch Bing, Xbox

As we’ve observed recently, Microsoft has really become a tale of two companies: An unstoppable juggernaut in the enterprise cloud and software market and a comparative 90-pound weakling in a consumer electronics market dominated by Apple and Samsung. Now it seems that the top investment advisor of Microsoft cofounder Paul Allen has started pushing Microsoft to cut its losses in the consumer market and embrace its identity as an enterprise-centric software company. More →

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Microsoft Bing Advertising Claims Criticism

Study suggests Microsoft’s ‘Bing-it-on’ claims are false [updated]

By on October 2, 2013 at 2:40 PM.

Study suggests Microsoft’s ‘Bing-it-on’ claims are false [updated]

Surprise! It turns out that people who take Microsoft’s “Bing it on” challenge don’t actually prefer Bing to Google by a rate of 2-to-1. Yale Law School professor Ian Ayres, writing over at Freakonomics, says that he and his students recently conducted their own third-party studies using Microsoft’s own “Bing it on” website to determine whether Internet users really did think that Bing retrieved better search results than Google when presented with a Coke/Pepsi-style “blind taste test.” The results, Ayres found, actually showed the opposite. More →

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Microsoft Bing Future Plans

Microsoft reportedly still refuses to give up on Bing

By on September 3, 2013 at 9:00 PM.

Microsoft reportedly still refuses to give up on Bing

There have been few bigger money pits for Microsoft over the last several years than its attempts to compete with Google in the online search realm through Bing. Although Bing’s search market share has slowly been eating away at the market shares of smaller search engines, it still hasn’t put a dent in Google’s dominant share of the search market. What’s more, maintaining Bing has been extremely expensive for Microsoft and its Online Services Division has lost around $11 billion since 2005. More →

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Microsoft Surface RT School Giveaway

Microsoft tries to get school kids hooked on Bing with free Surface RTs

By on August 21, 2013 at 6:45 PM.

Microsoft tries to get school kids hooked on Bing with free Surface RTs

Microsoft has come up with a clever way to get rid of some of the millions of excess Surface RTs it has in its warehouses: It’s giving them away to schools who agree to use a safe, ad-free version of Bing as their primary search engine. As AllThingsD notes, Microsoft is telling schools that sign up for the program that they’ll have to “use a special edition of Bing that’s free of advertising and outfitted with enhanced privacy protection measures and adult-content filters” before they get free tablets. The one-two punch of pushing Bing and the Surface in schools is part of Microsoft’s broader initiative to nudge Google aside as the top search engine for educational institutions.

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Google Bing Market Share

Bing’s gains still haven’t put a dent in Google

By on August 20, 2013 at 12:15 AM.

Bing’s gains still haven’t put a dent in Google

The good news for Microsoft: Bing’s market share has grown by two whole percentage points over the past 10 months. The bad news: It’s been taking away users from the smaller search engines and not from Google. The latest numbers from comScore show that Bing had a market share of around 18% of all searches conducted in July, up from the 16% of searches it accounted for in September 2012. However, Google held onto its market share of 67% of all searches this past July, which means that Bing’s slight rise over the past 10 months hasn’t done anything to erode Google’s dominance of the search market. Instead, smaller search engines such as Yahoo, Ask and AOL have all seen their market shares shrink from where they were 10 months ago.

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Microsoft Online Services Division Losses

Microsoft has lost $11 billion trying to compete with Google

By on July 9, 2013 at 2:50 PM.

Microsoft has lost $11 billion trying to compete with Google

We’ve known for a while that Microsoft hasn’t been very successful in its attempt to make a Bing a legitimate rival to Google but it seems the company’s willingness to lose money while propping up its online services is even deeper than we’d imagined. Business Insider’s Jay Yarow reports that Microsoft’s Online Services Division, which incorporates Bing, MSN and other web properties, has lost a whopping $10.9 billion since 2005. Yarow also notes that “there’s probably never been another company in history that has lost that much money online” while doggedly sticking by its offerings. But given that Microsoft is still a very profitable company, it is likely perfectly happy to take losses on Bing as long as it acts as a check on Google’s web dominance.

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