One of our trusted Best Buy sources has come through with several documents that provide additional details on the retailer’s new Buy Back program. The new protection plan, which allows consumers to sell back their devices for a percentage of the its original MSRP, will launch covering phones, laptops, netbooks, tablets, and TVs priced under $5,000 on January 5th; the service will be expanded to “other product categories” sometime during fiscal year 2012. To heighten awareness, commercials and advertisements will begin hitting the airwaves and print media beginning on February 6th.
The pricing structure for television “buy backs” will vary from that of computers, tablets, and smartphones. TVs under 6 months old can be turned in for 50% of the original full-retail price; 6 to 12 months, 40%; 12 to 18 months, 30%; 18 to 24 months, 20%; and 10% during the third and fourth years of ownership.
All “buy backs” will be issued in the form of Best Buy gift cards and the company is positioning the program to its sales staff as “protection against obsolescence.” Hit the jump to see a few more images and be sure to let us know what you think. More →