beats News, page 2

Here’s why Apple bought Beats, in Apple’s own words

Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg >>

Is this the real reason Apple wants to buy Beats?

Two weeks ago, news broke that Apple was about to purchase Beats Technology for $3.2 billion. The deal, which has apparently been delayed, has confused industry experts, with some viewing it as a >>