Apple on Wednesday confirmed the deal that has puzzled every industry analyst on the planet for the past few weeks: Apple is buying Beats Electronics. News of the imminent acquisition broke earlier this month and was then independently confirmed by several large papers. What was never confirmed — or even really understood by anyone, it seemed — was exactly why Apple was buying Beats in what is the company’s largest-ever acquisition at $3 billion. More →
Apple is expected to announce its Beats acquisition this week, the New York Post has learned, and the iPhone maker will apparently acquire Dr. Dre’s company for less than initially expected. Apparently leaks in the press – not related to Dre’s acknowledgement of the deal recorded on video – convinced Apple lawyers to re-evaluate the purchase, and offer Beats “just” $3 billion, down $200 million from the previous offer. More →
We haven’t heard anything official about its supposed $3.2 billion purchase of Beats from Apple yet and now Billboard reports there’s a good reason for that. According to Billboard’s sources, Apple was not at all happy about a video posted by actor Tyrese Gibson where a couple of weeks ago in which Beats founder and hip-hop legend Dr. Dre boasts about becoming “the first billionaire in hip-hop.” Apple was also probably not happy to hear that Gibson said that Dre was “drunk off of Heinekens” in the video, which was posted on Gibson’s Facebook page right after news broke that Apple would be buying Beats for $3.2 billion. More →
Apple’s plan to buy up Beats has left many analysts scratching their heads and wondering why Tim Cook and the crew at Cupertino are spending $3.2 billion to acquire an audio hardware and software company. Writing over at Techpinions, Jackdaw analyst Jan Dawson explains that many people are worried that the Beats deal might be a sign that Apple has started to listen too much to the outside noise from Wall Street investors demanding that it make flashy, aggressive moves to reignite its growth. More →
Even though the acquisition still hasn’t been announced, the Beats deal is apparently very much in the picture and appears to be a critical move for Apple’s business, TechCrunch has learned. Speculation has run wild surrounding Apple’s reasoning behind a major $3.2 billion Beats purchase, but the publication appears to have learned exactly what Beats brings to the table for Apple. More →
Two weeks ago, news broke that Apple was about to purchase Beats Technology for $3.2 billion. The deal, which has apparently been delayed, has confused industry experts, with some viewing it as a sign of Apple’s lack of direction without Steve Jobs and others calling it Apple’s “best idea since the iPad.” Most believe Apple is buying Beats mostly for its music streaming service, rather than for its headphones. If that is the case, Reuters published a piece today showing why this would make sense, and why the record labels are rooting for Apple to succeed in music streaming. More →
Apple is buying Beats Electronics. Maybe. Some day. News of the deal broke nearly two weeks ago and at that time, an announcement was supposedly imminent. Then a video of Dr. Dre’s drunken celebration seemingly confirmed the news alongside additional reports from several big papers. But Apple and Beats have yet to make any announcement. More →
As analysts, pundits, bloggers, journalists and just about everyone else on the planet continues to struggle to make sense of Apple’s rumored Beats acquisition, there’s really only one piece that has been published on the matter that you should bother reading. If you absolutely have to read more than one note, however, a good second option is probably a recent note from ABI Research — which is likely either the most brilliant or stupidest thing that has been written about the deal to date. More →
Apple is widely expected to announce its largest acquisition in the history of the company latest this week. The target of that acquisition, Beats Electronics, has baffled industry watchers since being revealed in a series of reports last week. Beats has a successful hardware business and an emerging streaming music product, but the brand and its products really don’t seem like a good fit for Apple to most people. In fact, Apple doesn’t manage any other brands, so the entire deal seems rather curious.
Analysts and pundits continue to toss around various ideas surrounding the deal. Some are interesting, some are incredibly stupid, and some seem to just be wild shots in the dark offered up in an effort to get some face time with the press. One well-respected music industry analyst has offered his thoughts on the deal though, and they’re likely the only thoughts so far that are actually worth reading. More →
Apple’s $3.2 billion acquisition of Beats has been mostly panned by analysts so far and even high-profile Apple fans are having a hard time making sense of it. @SammyWalrusIV, a well-known Apple fan and analyst mostly communicates anonymously through his Twitter account, has written a post over at AAPL Orchard explaining that one reason Apple decided to shell out so much money is that it is flat-out scared of losing its clout in the music business. More →
When big news breaks, taking the contrarian viewpoint is an instant traffic magnet. And when it comes to Apple’s rumored upcoming acquisition of Beats Electronics, the contrarian viewpoint is beyond obvious — not a single respected industry watcher seems to be able to make any sense of the deal at all. Beats’ headphone lineup obviously has value and its streaming music product also obviously has value to Apple, but is the Beats brand really a good fit in Cupertino? Is Apple really going to manage another brand for the first time ever? Is Beats really so important to the future of Apple that it warrants becoming the company’s biggest ever acquisition at $3.2 billion?
Most people seem to be answering “no” to all of those questions, but Wired says Apple’s Beats buy isn’t just a good idea, it’s Apple’s “best idea since the iPad.” More →
A mobile phone company became the leading brand in the world with shocking speed, electrified by the leadership of a charismatic, ruthless CEO. After that CEO stepped down, the company still continued going strong, dominating smartphone sales and refining its products. But the new CEO lacked true vision and revenue growth started showing worrisome signs of stalling. Pressured by Wall Street, the gray and cautious new CEO suddenly made the dramatic decision of spending billions of dollars to acquire a hot new company, breaking the giant’s tradition of avoiding major acquisitions. This new acquisition happened after a long rise on the Nasdaq, and the company ended up paying a stiff premium.