Why Apple Bought Beats

Here’s why Apple bought Beats, in Apple’s own words

By on May 29, 2014 at 9:34 AM.

Here’s why Apple bought Beats, in Apple’s own words

Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg and Kara Swisher at the their Code Conference on Wednesday night, revealing why the company spent $3 billion on Beats, its largest acquisition to date. More →

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Why Did Apple Buy Beats

Here’s Tim Cook’s internal memo explaining why Apple bought Beats for $3 billion

By on May 28, 2014 at 5:18 PM.

Here’s Tim Cook’s internal memo explaining why Apple bought Beats for $3 billion

Is Apple’s $3 billion acquisition of Beats a smart business move or have Tim Cook and company simply lost their minds? 9to5Mac has now posted a letter that Cook has just sent to Apple employees in which he gives his own explanation for why the deal happened and it raises even more questions than it answers. More →

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Apple Beats Acquisition

Apple confirms $3 billion Beats acquisition

By on May 28, 2014 at 4:37 PM.

Apple confirms $3 billion Beats acquisition

Apple on Wednesday confirmed the deal that has puzzled every industry analyst on the planet for the past few weeks: Apple is buying Beats Electronics. News of the imminent acquisition broke earlier this month and was then independently confirmed by several large papers. What was never confirmed — or even really understood by anyone, it seemed — was exactly why Apple was buying Beats in what is the company’s largest-ever acquisition at $3 billion. More →

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Apple Beats Acquisition Price

Apple’s Beats deal is happening this week, but for a cheaper price

By on May 28, 2014 at 7:45 AM.

Apple’s Beats deal is happening this week, but for a cheaper price

Apple is expected to announce its Beats acquisition this week, the New York Post has learned, and the iPhone maker will apparently acquire Dr. Dre’s company for less than initially expected. Apparently leaks in the press – not related to Dre’s acknowledgement of the deal recorded on video – convinced Apple lawyers to re-evaluate the purchase, and offer Beats “just” $3 billion, down $200 million from the previous offer. More →

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Apple Beats Deal News

Has Dr. Dre’s drunken boast cost his company $3.2 billion?

By on May 24, 2014 at 8:59 AM.

Has Dr. Dre’s drunken boast cost his company $3.2 billion?

We haven’t heard anything official about its supposed $3.2 billion purchase of Beats from Apple yet and now Billboard reports there’s a good reason for that. According to Billboard’s sources, Apple was not at all happy about a video posted by actor Tyrese Gibson where a couple of weeks ago in which Beats founder and hip-hop legend Dr. Dre boasts about becoming “the first billionaire in hip-hop.” Apple was also probably not happy to hear that Gibson said that Dre was “drunk off of Heinekens” in the video, which was posted on Gibson’s Facebook page right after news broke that Apple would be buying Beats for $3.2 billion. More →

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Why Is Apple Buying Beats

One reason the Beats deal could be a huge mistake for Apple

By on May 23, 2014 at 2:45 PM.

One reason the Beats deal could be a huge mistake for Apple

Apple’s plan to buy up Beats has left many analysts scratching their heads and wondering why Tim Cook and the crew at Cupertino are spending $3.2 billion to acquire an audio hardware and software company. Writing over at Techpinions, Jackdaw analyst Jan Dawson explains that many people are worried that the Beats deal might be a sign that Apple has started to listen too much to the outside noise from Wall Street investors demanding that it make flashy, aggressive moves to reignite its growth. More →

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Apple Beats Music Streaming Service

Why the Beats deal is still happening and is critical to Apple’s business

By on May 23, 2014 at 7:45 AM.

Why the Beats deal is still happening and is critical to Apple’s business

Even though the acquisition still hasn’t been announced, the Beats deal is apparently very much in the picture and appears to be a critical move for Apple’s business, TechCrunch has learned. Speculation has run wild surrounding Apple’s reasoning behind a major $3.2 billion Beats purchase, but the publication appears to have learned exactly what Beats brings to the table for Apple. More →

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Why Did Apple Buy Beats

Is this the real reason Apple wants to buy Beats?

By on May 19, 2014 at 6:00 PM.

Is this the real reason Apple wants to buy Beats?

Two weeks ago, news broke that Apple was about to purchase Beats Technology for $3.2 billion. The deal, which has apparently been delayed, has confused industry experts, with some viewing it as a sign of Apple’s lack of direction without Steve Jobs and others calling it Apple’s “best idea since the iPad.” Most believe Apple is buying Beats mostly for its music streaming service, rather than for its headphones. If that is the case, Reuters published a piece today showing why this would make sense, and why the record labels are rooting for Apple to succeed in music streaming. More →

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Beats Music Review

A fantastic in-depth review of Beats Music​

By on May 19, 2014 at 2:06 PM.

A fantastic in-depth review of Beats Music​

Apple is buying Beats Electronics. Maybe. Some day. News of the deal broke nearly two weeks ago and at that time, an announcement was supposedly imminent. Then a video of Dr. Dre’s drunken celebration seemingly confirmed the news alongside additional reports from several big papers. But Apple and Beats have yet to make any announcement. More →

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Apple Beats Acquisition Delayed

Apple’s massive Beats deal reportedly delayed

By on May 15, 2014 at 8:45 AM.

Apple’s massive Beats deal reportedly delayed

Apple is poised to buy Beats for a massive $3.2 billion in its biggest acquisition ever, but the two companies are yet to finalize the deal, Re/code reports. In fact, Re/code’s sources say that the deal may not be finalized until next week. More →

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Apple Beats Acquisition

This is either the smartest or stupidest theory yet on Apple’s Beats buy

By on May 12, 2014 at 12:25 PM.

This is either the smartest or stupidest theory yet on Apple’s Beats buy

As analysts, pundits, bloggers, journalists and just about everyone else on the planet continues to struggle to make sense of Apple’s rumored Beats acquisition, there’s really only one piece that has been published on the matter that you should bother reading. If you absolutely have to read more than one note, however, a good second option is probably a recent note from ABI Research — which is likely either the most brilliant or stupidest thing that has been written about the deal to date. More →

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Apple Beats Acquisition

The only thoughts on Apple’s Beats acquisition that you need to read

By on May 12, 2014 at 10:21 AM.

The only thoughts on Apple’s Beats acquisition that you need to read

Apple is widely expected to announce its largest acquisition in the history of the company latest this week. The target of that acquisition, Beats Electronics, has baffled industry watchers since being revealed in a series of reports last week. Beats has a successful hardware business and an emerging streaming music product, but the brand and its products really don’t seem like a good fit for Apple to most people. In fact, Apple doesn’t manage any other brands, so the entire deal seems rather curious.

Analysts and pundits continue to toss around various ideas surrounding the deal. Some are interesting, some are incredibly stupid, and some seem to just be wild shots in the dark offered up in an effort to get some face time with the press. One well-respected music industry analyst has offered his thoughts on the deal though, and they’re likely the only thoughts so far that are actually worth reading. More →

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Why Did Apple Buy Beats

One big reason for the Beats deal: ‘Apple is afraid’

By on May 9, 2014 at 10:55 AM.

One big reason for the Beats deal: ‘Apple is afraid’

Apple’s $3.2 billion acquisition of Beats has been mostly panned by analysts so far and even high-profile Apple fans are having a hard time making sense of it. @SammyWalrusIV, a well-known Apple fan and analyst mostly communicates anonymously through his Twitter account, has written a post over at AAPL Orchard explaining that one reason Apple decided to shell out so much money is that it is flat-out scared of losing its clout in the music business. More →

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