Apple Beats Deal News

Has Dr. Dre’s drunken boast cost his company $3.2 billion?

By on May 24, 2014 at 8:59 AM.

Has Dr. Dre’s drunken boast cost his company $3.2 billion?

We haven’t heard anything official about its supposed $3.2 billion purchase of Beats from Apple yet and now Billboard reports there’s a good reason for that. According to Billboard’s sources, Apple was not at all happy about a video posted by actor Tyrese Gibson where a couple of weeks ago in which Beats founder and hip-hop legend Dr. Dre boasts about becoming “the first billionaire in hip-hop.” Apple was also probably not happy to hear that Gibson said that Dre was “drunk off of Heinekens” in the video, which was posted on Gibson’s Facebook page right after news broke that Apple would be buying Beats for $3.2 billion. More →

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Why Is Apple Buying Beats

One reason the Beats deal could be a huge mistake for Apple

By on May 23, 2014 at 2:45 PM.

One reason the Beats deal could be a huge mistake for Apple

Apple’s plan to buy up Beats has left many analysts scratching their heads and wondering why Tim Cook and the crew at Cupertino are spending $3.2 billion to acquire an audio hardware and software company. Writing over at Techpinions, Jackdaw analyst Jan Dawson explains that many people are worried that the Beats deal might be a sign that Apple has started to listen too much to the outside noise from Wall Street investors demanding that it make flashy, aggressive moves to reignite its growth. More →

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Apple Beats Music Streaming Service

Why the Beats deal is still happening and is critical to Apple’s business

By on May 23, 2014 at 7:45 AM.

Why the Beats deal is still happening and is critical to Apple’s business

Even though the acquisition still hasn’t been announced, the Beats deal is apparently very much in the picture and appears to be a critical move for Apple’s business, TechCrunch has learned. Speculation has run wild surrounding Apple’s reasoning behind a major $3.2 billion Beats purchase, but the publication appears to have learned exactly what Beats brings to the table for Apple. More →

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Why Did Apple Buy Beats

Is this the real reason Apple wants to buy Beats?

By on May 19, 2014 at 6:00 PM.

Is this the real reason Apple wants to buy Beats?

Two weeks ago, news broke that Apple was about to purchase Beats Technology for $3.2 billion. The deal, which has apparently been delayed, has confused industry experts, with some viewing it as a sign of Apple’s lack of direction without Steve Jobs and others calling it Apple’s “best idea since the iPad.” Most believe Apple is buying Beats mostly for its music streaming service, rather than for its headphones. If that is the case, Reuters published a piece today showing why this would make sense, and why the record labels are rooting for Apple to succeed in music streaming. More →

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Beats Music Review

A fantastic in-depth review of Beats Music​

By on May 19, 2014 at 2:06 PM.

A fantastic in-depth review of Beats Music​

Apple is buying Beats Electronics. Maybe. Some day. News of the deal broke nearly two weeks ago and at that time, an announcement was supposedly imminent. Then a video of Dr. Dre’s drunken celebration seemingly confirmed the news alongside additional reports from several big papers. But Apple and Beats have yet to make any announcement. More →

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Apple Beats Acquisition Delayed

Apple’s massive Beats deal reportedly delayed

By on May 15, 2014 at 8:45 AM.

Apple’s massive Beats deal reportedly delayed

Apple is poised to buy Beats for a massive $3.2 billion in its biggest acquisition ever, but the two companies are yet to finalize the deal, Re/code reports. In fact, Re/code’s sources say that the deal may not be finalized until next week. More →

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Apple Beats Acquisition

This is either the smartest or stupidest theory yet on Apple’s Beats buy

By on May 12, 2014 at 12:25 PM.

This is either the smartest or stupidest theory yet on Apple’s Beats buy

As analysts, pundits, bloggers, journalists and just about everyone else on the planet continues to struggle to make sense of Apple’s rumored Beats acquisition, there’s really only one piece that has been published on the matter that you should bother reading. If you absolutely have to read more than one note, however, a good second option is probably a recent note from ABI Research — which is likely either the most brilliant or stupidest thing that has been written about the deal to date. More →

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Apple Beats Acquisition

The only thoughts on Apple’s Beats acquisition that you need to read

By on May 12, 2014 at 10:21 AM.

The only thoughts on Apple’s Beats acquisition that you need to read

Apple is widely expected to announce its largest acquisition in the history of the company latest this week. The target of that acquisition, Beats Electronics, has baffled industry watchers since being revealed in a series of reports last week. Beats has a successful hardware business and an emerging streaming music product, but the brand and its products really don’t seem like a good fit for Apple to most people. In fact, Apple doesn’t manage any other brands, so the entire deal seems rather curious.

Analysts and pundits continue to toss around various ideas surrounding the deal. Some are interesting, some are incredibly stupid, and some seem to just be wild shots in the dark offered up in an effort to get some face time with the press. One well-respected music industry analyst has offered his thoughts on the deal though, and they’re likely the only thoughts so far that are actually worth reading. More →

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Why Did Apple Buy Beats

One big reason for the Beats deal: ‘Apple is afraid’

By on May 9, 2014 at 10:55 AM.

One big reason for the Beats deal: ‘Apple is afraid’

Apple’s $3.2 billion acquisition of Beats has been mostly panned by analysts so far and even high-profile Apple fans are having a hard time making sense of it. @SammyWalrusIV, a well-known Apple fan and analyst mostly communicates anonymously through his Twitter account, has written a post over at AAPL Orchard explaining that one reason Apple decided to shell out so much money is that it is flat-out scared of losing its clout in the music business. More →

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Apple Beats Acquisition

Beats acquisition called Apple’s ‘best idea since the iPad’

By on May 9, 2014 at 9:50 AM.

Beats acquisition called Apple’s ‘best idea since the iPad’

When big news breaks, taking the contrarian viewpoint is an instant traffic magnet. And when it comes to Apple’s rumored upcoming acquisition of Beats Electronics, the contrarian viewpoint is beyond obvious — not a single respected industry watcher seems to be able to make any sense of the deal at all. Beats’ headphone lineup obviously has value and its streaming music product also obviously has value to Apple, but is the Beats brand really a good fit in Cupertino? Is Apple really going to manage another brand for the first time ever? Is Beats really so important to the future of Apple that it warrants becoming the company’s biggest ever acquisition at $3.2 billion?

Most people seem to be answering “no” to all of those questions, but Wired says Apple’s Beats buy isn’t just a good idea, it’s Apple’s “best idea since the iPad.” More →

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Apple Beats Acqusition

Apple suddenly looks a lot like Nokia

By on May 9, 2014 at 9:31 AM.

Apple suddenly looks a lot like Nokia

A mobile phone company became the leading brand in the world with shocking speed, electrified by the leadership of a charismatic, ruthless CEO. After that CEO stepped down, the company still continued going strong, dominating smartphone sales and refining its products. But the new CEO lacked true vision and revenue growth started showing worrisome signs of stalling. Pressured by Wall Street, the gray and cautious new CEO suddenly made the dramatic decision of spending billions of dollars to acquire a hot new company, breaking the giant’s tradition of avoiding major acquisitions. This new acquisition happened after a long rise on the Nasdaq, and the company ended up paying a stiff premium.

That mobile phone company was Nokia, of course. More →

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Apple Beats Acquisition Dr. Dre

Did Dr. Dre just drunkenly confirm Apple’s Beats buy?

By on May 9, 2014 at 8:45 AM.

Did Dr. Dre just drunkenly confirm Apple’s Beats buy?

If Dr. Dre is going to fit in at Apple, he should probably learn to say something along the lines of, “We get bought up by larger technology companies from time to time, and we generally do not discuss our purpose or plans.” Instead, however, the legendary hip-hop producer has shown up on a new video posted by actor Tyrese Gibson where he boasts about being “the first billionaire in hip-hop.” On his Facebook page, Gibson said in a now-deleted post that he shot the video in a studio with Dre “on the night his deal went public” to be acquired by Apple for $3.2 billion. Gibson prefaced Dre’s boast by saying that Dre was “drunk off of Heinekens,” so it seems the good Dr. was in a celebratory mood following the deal. You can watch Gibson’s full very-not-safe-for-work video below, which has thankfully been preserved on YouTube after being deleted on Facebook.
More →

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Apple Beats Acquisition

Rumored $3.2 billion Beats deal would be Apple’s largest ever acquisition

By on May 8, 2014 at 6:15 PM.

Rumored $3.2 billion Beats deal would be Apple’s largest ever acquisition

Beats Electronics, the famed headphone maker and audio specialist that was at one point in time partially owned by HTC, may soon be acquired by Apple. The news comes from The Financial Times, which reports that the deal could be Apple’s largest ever acquisition at $3.2 billion. Senior management at Beats will reportedly be retained and will report directly to Apple CEO Tim Cook. Also part of the acquisition in addition to the company’s consumer electronics line will be Beats’ streaming music on demand service, of course. Unnamed sources told FT that the deal could be announced as soon as next week.

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