A prototype engineer made waves on Medium last week after dissecting a pair of Beats by Dre Solo headphones. He suggested that the luxury item is a lot cheaper than you’d expect because it packs superfluous metal parts with the sole function of adding weight to the product. He may have been absolutely correct when it comes to the pair of headphones he disassembled… but it turns out he may have ripped apart a knockoff. More →
You must be kidding: European regulators are already ‘concerned’ about Apple’s new music streaming service
Apple today is more wildly successful and popular than ever before. One might even reasonably say that Apple, for a variety of reasons, is the most influential tech company on the planet today. But sometimes, being the top dog brings with it a whole new host of problems.
The latest chapter from Apple’s “heavy is the head that wears the crown” saga is that European regulators are already looking into Apple’s discussions with record labels as it pertains to the company’s upcoming Beats streaming service. Apparently, Apple can somehow attract the attention of regulatory agencies for a service that doesn’t even officially exist yet.
Apple’s decision to shell out $3 billion for Beats was one of the year’s most surprising deals, largely because Apple normally concentrates on smaller acquisitions that don’t make a lot of headlines. In an interview with GQ, Beats cofounder Jimmy Iovine explains how he got Apple to finally take the plunge on buying Beats, although he admits it took a while to really convince the company it needed to act. More →
BGR has just learned through multiple sources that Apple is set to release a celebrity-packed commercial for the company’s new Beats Solo2 headphones either today or tomorrow. The video itself looks like something Beats would have done on its own, but it definitely has an Apple-like feel and vibe to it, which actually works quite nicely with the Beats theme. More →
Apple’s recent $3 billion acquisition of Beats shocked the tech world for a number of reasons. For one, it marks the first time Apple will take on and manage a non-Apple brand. For another, Beats’ core strategy — sell mid-quality, high-cost headphones by marketing them to young consumers as “cool” — doesn’t seem to align with Apple’s product strategies. But the deal is done, and now we sit back and wait to see what new products Beats comes up with under Apple’s wing.
One man isn’t content to sit around and wait, however. Beats cofounder Steven Lamar has broken away from his former company and on Thursday, he announced innovative new headphones called Ropes that aim to rocket wearable audio accessories into the future. More →
Beats headphones aren’t exactly beloved in the audiophile community and yet Dr. Dre’s company still gets away with charging an obscene $300 per pair for its Beats Studio Headphones. Why? A new MKBHD video that went viral over the weekend does a nice job of breaking things down: Basically, Beats can get away with charging so much more for its headphones thanks to the magic of branding. More →
Apple is cleaning house as the $3 billion acquisition of Beats Electronics approaches completion. Bloomberg reports that Apple has informed over 200 Beats employees that they will not be able to stay on with the company for the long term once the transaction has been finalized. According to the source, most of those jobs are in finance, HR and other areas where the two groups might overlap. More →
Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” in the hip-hop world after Samsung got Jay-Z to promote its phones. More →
Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for its hardware and software businesses, giving both Dr. Dre and Jimmy Iovine position within the company. But it was iTunes management’s arrogance and ignorance that forced Apple to spend $3 billion on the company, BuzzFeed has learned from sources familiar with Apple’s iTunes business. More →
Beats has released a new promotional video ahead of this year’s World Cup edition that will soon kick off in Brazil, featuring many stars, including many well-known players that will compete at the event. Among the stars making an appearance in the video, Beats has given Apple’s iPhone 5s top placement in the 5-minute video, with the handset being Neymar’s weapon of choice in his pre-game chat with his father, and being shown multiple times during the short video. More →
As we’ve mentioned before, one underrated aspect of Apple’s decision to buy up Beats is that teenagers apparently love Beats headphones — a recent survey conducted by Statista showed that 46% of American teens preferred Beats headphones to others, for example. And now Re/code points us to a huge new survey of 10,000 students conducted by education tech company Chegg showing that roughly half of them think that buying Beats will make Apple more popular among teenagers while around a quarter say that the deal would make Apple more cool. Re/code points out that this could be good news for Apple’s ambitions to take on Spotify in the music streaming market, especially if it can seamlessly integrate Beats Music into both its iOS devices and Macs. More →