Apple Beats Solo2 Commercial

Here’s a sneak peak at Apple’s new Beats commercial

By about 11 hours ago.

Here’s a sneak peak at Apple’s new Beats commercial

BGR has just learned through multiple sources that Apple is set to release a celebrity-packed commercial for the company’s new Beats Solo2 headphones either today or tomorrow. The video itself looks like something Beats would have done on its own, but it definitely has an Apple-like feel and vibe to it, which actually works quite nicely with the Beats theme. More →

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Roam Ropes

Beats cofounder takes on Apple with futuristic new headphones

By on September 4, 2014 at 9:00 AM.

Beats cofounder takes on Apple with futuristic new headphones

Apple’s recent $3 billion acquisition of Beats shocked the tech world for a number of reasons. For one, it marks the first time Apple will take on and manage a non-Apple brand. For another, Beats’ core strategy — sell mid-quality, high-cost headphones by marketing them to young consumers as “cool” — doesn’t seem to align with Apple’s product strategies. But the deal is done, and now we sit back and wait to see what new products Beats comes up with under Apple’s wing.

One man isn’t content to sit around and wait, however. Beats cofounder Steven Lamar has broken away from his former company and on Thursday, he announced innovative new headphones called Ropes that aim to rocket wearable audio accessories into the future. More →

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Why Are Beats So Expensive

Why Beats headphones are so ridiculously overpriced

By on September 1, 2014 at 5:30 PM.

Why Beats headphones are so ridiculously overpriced

Beats headphones aren’t exactly beloved in the audiophile community and yet Dr. Dre’s company still gets away with charging an obscene $300 per pair for its Beats Studio Headphones. Why? A new MKBHD video that went viral over the weekend does a nice job of breaking things down: Basically, Beats can get away with charging so much more for its headphones thanks to the magic of branding. More →

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Apple Beats Acquisition 200 Employees

It’s official: Apple is axing 200 Beats employees

By on July 31, 2014 at 2:40 PM.

It’s official: Apple is axing 200 Beats employees

Apple is cleaning house as the $3 billion acquisition of Beats Electronics approaches completion. Bloomberg reports that Apple has informed over 200 Beats employees that they will not be able to stay on with the company for the long term once the transaction has been finalized. According to the source, most of those jobs are in finance, HR and other areas where the two groups might overlap. More →

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Why Apple Bought Beats Kanye West

Kanye West has a stupid theory about why Apple bought Beats

By on June 18, 2014 at 9:20 AM.

Kanye West has a stupid theory about why Apple bought Beats

Kanye West is known for saying and doing some silly things so it shouldn’t surprise us that his take on why Apple “really” decided to buy Beats for $3 billion is less than astute. Per AppleInsider, Yeezy thinks that Apple needed to buy Beats because it couldn’t let Samsung hog all of the “cultural credibility” in the hip-hop world after Samsung got Jay-Z to promote its phones. More →

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Why Apple Purchased Beats

Arrogance and ignorance reportedly drove Apple to buy Beats

By on June 6, 2014 at 7:45 AM.

Arrogance and ignorance reportedly drove Apple to buy Beats

Many people have tried to explain why Apple needed Beats, speculating that the Beats Music subscription is the most relevant Beats business to Apple; that Apple is interested in Beats hardware; that Apple needs the Dre-Iovine duo for future music deals, or a combination of these factors. Apple said that it wants Beats both for its hardware and software businesses, giving both Dr. Dre and Jimmy Iovine position within the company. But it was iTunes management’s arrogance and ignorance that forced Apple to spend $3 billion on the company, BuzzFeed has learned from sources familiar with Apple’s iTunes business. More →

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Beats iPhone 5s World Cup Ad

Beats gives iPhone 5s prominent placement in World Cup star-packed ad

By on June 6, 2014 at 6:50 AM.

Beats gives iPhone 5s prominent placement in World Cup star-packed ad

Beats has released a new promotional video ahead of this year’s World Cup edition that will soon kick off in Brazil, featuring many stars, including many well-known players that will compete at the event. Among the stars making an appearance in the video, Beats has given Apple’s iPhone 5s top placement in the 5-minute video, with the handset being Neymar’s weapon of choice in his pre-game chat with his father, and being shown multiple times during the short video. More →

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Apple Beats Deal Survey

How the Beats deal could help Apple create a new generation of fans

By on June 3, 2014 at 9:05 AM.

How the Beats deal could help Apple create a new generation of fans

As we’ve mentioned before, one underrated aspect of Apple’s decision to buy up Beats is that teenagers apparently love Beats headphones — a recent survey conducted by Statista showed that 46% of American teens preferred Beats headphones to others, for example. And now Re/code points us to a huge new survey of 10,000 students conducted by education tech company Chegg showing that roughly half of them think that buying Beats will make Apple more popular among teenagers while around a quarter say that the deal would make Apple more cool. Re/code points out that this could be good news for Apple’s ambitions to take on Spotify in the music streaming market, especially if it can seamlessly integrate Beats Music into both its iOS devices and Macs. More →

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Apple Beats Deal Steve Wozniak

Woz explains why he likes the Apple-Beats deal

By on May 30, 2014 at 3:10 PM.

Woz explains why he likes the Apple-Beats deal

One of the great things about Apple cofounder Steve Wozniak is that he’ll almost always give you his honest take on something, even if it involves bashing Apple and its current product lineup. So when Woz tells us that he’s a fan of Apple’s decision to buy Beats for $3 billion, he’s not just towing a company line — he’s being completely sincere. More →

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Why Did Apple Buy Beats

There’s a major reason why Apple bought Beats that almost no one’s talking about

By on May 30, 2014 at 1:30 PM.

There’s a major reason why Apple bought Beats that almost no one’s talking about

So far we’ve heard a lot of explanations for why Apple decided to spend $3 billion to acquire Beats and most of them have involved getting into the music streaming game or bringing top Beats executive Jimmy Iovine into the fold. However, there is another reason that Apple bought Beats that we may have overlooked: Teenagers actually love Beats headphones. More →

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Apple Beats M&A mastermind profile

Apple’s M&A mastermind profiled for first time ever

By on May 29, 2014 at 7:30 PM.

Apple’s M&A mastermind profiled for first time ever

Apple finally announced yesterday that it is buying Beats for $3 billion. This is by far the largest acquisition Apple has made, but is representative of a recent uptick in purchases by Apple, and this can largely be attributed to a man by the name of Adrian Perica, the head of mergers and acquisitions at Apple. More →

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Apple Beats Music Royalties

Apple’s Beats buy might not be good news for musicians

By on May 29, 2014 at 6:15 PM.

Apple’s Beats buy might not be good news for musicians

Apple on Wednesday confirmed it plans to purchase Beats for $3 billion, just as rumored in previous weeks. But the deal isn’t necessarily good news for all music creators, Bloomberg reports, especially for smaller artists who fear that Apple’s music streaming service will negatively impact their earnings. More →

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Why Apple Bought Beats

Here’s why Apple bought Beats, in Apple’s own words

By on May 29, 2014 at 9:34 AM.

Here’s why Apple bought Beats, in Apple’s own words

Apple’s Beats acquisition was made official on Wednesday, following weeks of speculations regarding Apple’s reasoning behind such a decision. Apple’s top exec Eddy Cue and Beats’ Jimmy Iovine talked to Re/code co-founders Walt Mossberg and Kara Swisher at the their Code Conference on Wednesday night, revealing why the company spent $3 billion on Beats, its largest acquisition to date. More →

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