Apple’s $3 billion Beats acquisition was bizarre for a number of reasons. Sure, Apple has never managed a brand other than its own and sure, arguments can be made that question the talent it obtained through the deal. But perhaps the strangest thing about the Beats buy is the simple fact that Beats’ core philosophy is so different from Apple’s: The Beats headphone empire was built with a product line that is decidedly unimpressive, focusing largely on a cool image as opposed to high-quality devices.
Perhaps that will change over time, and Apple will help improve the company’s products so that the audio experience they provide is on par with their cool factor. For the time being, however, customers who value audio quality first and foremost when shopping for headphones should look elsewhere.
Here, we’ll explore four different headphone options that beat comparable Beats headphones. More →