Apple unveils new MacBook Air models

By on October 20, 2010 at 2:22 PM.

Apple unveils new MacBook Air models


It shouldn’t come as much of a surprise, but Apple today announced a long-awaited refresh of its MacBook Air notebook line. Apple’s airy laptops haven’t been its most popular series by any means, but there is no question that the company’s remarkably thin notebooks struck a chord among jet-setters and young urbanites with expendable income. The sleek, lightweight machines were perfect for travel and even better for being seen in a local Starbucks. As time moved on however, the meager specs began showing their age and even a price drop couldn’t keep MacBook Air sales inflated.

Today, Apple looks to rekindle the public’s interest in its slender MacBook Air line with a reworked case, beefed up specs and a new smaller option.

Long story short, thin is in.

Hit the jump for more information on specs, pricing and availability. More →

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Apple makes iLife '11 official

By on October 20, 2010 at 1:38 PM.

Apple makes iLife '11 official

Roughly every two-years, like clockwork, Apple updates its digital media management and creation suite, iLife… and today the trend continues. At the company’s “Back to the Mac” event, Apple CEO Steve Jobs, with help from several executives and product managers, detailed and demoed the latest iterations of, iMovie, iPhoto, and Garageband included in the new iLife ’11 software bundle. Hit the jump to see what’s new. More →

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Apple CFO Tim Cook details state of the Mac, 20.7% of U.S. consumer market share

By on October 20, 2010 at 1:08 PM.

Apple CFO Tim Cook details state of the Mac, 20.7% of U.S. consumer market share

As is customary at every Apple event, the company provided a recap of where its business is before letting the world know where it is going. Steve Jobs handed the stage to CFO Tim Cook to provide that information on the Mac platform. Here are the highlights:

  • Mac makes up 33% of Apple’s revenue ($22 billion in FY 2009)
  • If Mac sales were made into their own company it would be #110 on Fortune 500 list
  • 13.7 million Macs were sold in FY 2010 (three times greater than those sold in 2005)
  • Mac OS X install-base is just shy of 50 million users
  • Last quarter Mac sales grew 27% year-over-year (market grew at 11%)
  • Mac U.S. consumer market share is 20.7%
  • 600,000 registered Mac developers, growing at 30,000 per month
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Apple to stream 'Back to the Mac' event today, 10:00 AM PT

By on October 20, 2010 at 10:01 AM.

Apple to stream 'Back to the Mac' event today, 10:00 AM PT

Although it hasn’t hit the company’s U.S. homepage just yet, it looks like Apple will live-stream their “Back to the Mac” event being held later today. If you’ve got a thing for black mock turtle-neck shirts and Apple equipment, you might want to clear your schedule for 10:00 AM PT — you also might want to call your credit card company and check your spending limit. Per usual, we’ll keep you updated on anything new and notable that materializes at the event. More →

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Apple's website outs iLife '11, new Macbook Air, mystery product

By on October 20, 2010 at 6:58 AM.

Apple's website outs iLife '11, new Macbook Air, mystery product

Ahead of its “Back to the Mac” media event scheduled for this afternoon, Apple’s own discussion forums have outed several of the company’s new products set to be introduced later today. Categories for iPhoto ’11, Garageband ’11, and iMovie ’11 all but confirm the existence of the company’s next iLife suite. A category with the heading “MBA” would — presumably — confirm the Macbook Air refresh that has been oft-rumored this week. Lastly, a category heading “Reserved 10 20″ is being displayed on the site; perhaps that one more thing… thing? Hit the jump to check out the other images. More →

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MacBook Air refresh to tout 8-10 hour battery, cost only $999?

By on October 18, 2010 at 2:29 PM.

MacBook Air refresh to tout 8-10 hour battery, cost only $999?

A refresh of the now aged MacBook Air line is almost a foregone conclusion at this point, with Apple’s “Back to the Mac” event scheduled to take place later this week. Now, more purported specs are making the rounds by way of Cult of Mac, and they definitely look appealing.  According to the blog’s sources, here are some highlights from the new Air models:

  • 11.6-inch model starting at $999, 13.3-inch model starting as low as $1,100
  • 2.1 GHz and 2.4 GHz processor options
  • 8-10 hours of battery life (vs. a “claimed” 5 hours in the current model)
  • NVIDIA GeForce 320M graphics
  • Upgradeable RAM (2 GB base) and SSD options
  • New thinner case design
  • An SD card slot, two USB ports, standard MagSafe port and Mini DisplayPort

Apple fans have been waiting for what seems like an eternity to see a true MacBook Air refresh and if these specs make their way from rumor to reality, the wait might just be worth it. Especially at those price points. More →

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Apple holding 'Back to the Mac' event on October 20

By on October 13, 2010 at 11:15 AM.

Apple holding 'Back to the Mac' event on October 20

This just in: Apple will be holding a media event titled “Back to the Mac” on October 20. The invitation seems to indicate that the focus of the meeting will be on/around Mac OS X 10.7 — maybe to be called “Lion”? — and the Mac. That’s all we have for now. Let the speculation begin.

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