Despite an avalanche of hype and a marked increase in advertising, new retail data suggests that demand for virtual reality and augmented reality products hasn’t been as high as many initially anticipated. Though demand was expected to be strong throughout 2016, and particularly during the holiday shopping season, Digitimes reports that demand has “been weakening recently.”
Perhaps the Apple Watch was merely the beginning of Apple’s foray into the ever evolving world of wearables. Citing sources purportedly familiar with Apple’s plans, Bloomberg reports that Apple is currently exploring the idea of releasing digital glasses similar, in a broad sense, to what Google released just a few years ago.
Virtual reality (VR) is exploding right now. The PlayStation VR just launched for the PS4, and there are other interesting products out there, including Facebook’s Oculus, and HTC’s Vive. But Apple will have none of it, as it thinks the future is elsewhere: augmented reality (AR). More →
Apple hasn’t exactly been shy about expressing its interest in augmented reality. During an interview earlier this week, Apple CEO Tim Cook plainly stated that he sees a lot more promise in augmented reality than in virtual reality.
“There’s virtual reality and there’s augmented reality,” Cook said while appearing on Good Morning America. “Both of these are incredibly interesting. My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see.”
Apple is very interested in augmented reality (AR), Tim Cook recently reiterated without detailing any hardware or software products that would support it. However, a newly discovered patent reveals technology that would use AR for navigation purposes without requiring a GPS or cellular connection to work. Also important is the fact that the patent practically confirms that Apple purchased Flyby Media. More →
Some may say that print is dying, but that’s not exactly the case. It turns out that print magazines can still find new ways to be innovative in ways we never imagined possible. Don’t believe me? Then consider that The New Yorker’s latest cover comes to life when viewed through the lens of a tablet or smartphone. More →
It might sound like a wild theory, especially considering where it’s coming from, but a well-known Apple analyst has just predicted the death of the iPhone. No, this isn’t a story about Apple’s impending doom, which some people continue to warn us of even while Apple is the most valuable company on the planet. Instead, it’s a possibly reasonable but potentially outlandish prediction of when the iPhone will die and what Apple will use to replace it.
There was a huge amount of hype surrounding Windows 10 ahead of its release earlier this year, but another Microsoft product may have been even more worthy of our attention. The company’s HoloLens gave us a glimpse of what computing in the near future may be like, and it was awesome. But Microsoft is hardly the first company to dive into augmented reality. Long before Microsoft ever showed off its HoloLens product, a somewhat low-profile company called Magic Leap was busy behind the scenes cooking up an exciting augmented reality experience that we just got a taste of late last night. More →
Although cars have definitely gotten safer over the years, they all still have blind spots that prevent you from seeing everything that might be in front, behind or to the side of you. The engineers at Land Rover, however, have come up with a brilliant new solution that could make blind spots a thing of the past. Essentially, Land Rover has hooked up cameras to a vehicle’s grill that then project what they see onto your windshield. This gives you an augmented reality view of what’s actually directly in front of your car and makes it look as though the car’s front hood is transparent. More →
One of the more interesting technologies Sony (SNE) revealed at this year’s E3 trade show was an augmented reality book experience called Wonderbook. The idea is to combine the motion sensing capabilities of the PlayStation Move with a specially designed augmented reality book to create an immersive and interactive digital book experience. Targeted mostly at children, Sony announced on its PlayStation Blog that the first Wonderbook will be J.K. Rowling’s Book of Spells. The digital book/game will allow players to bring spells to life on the Wonderbook’s flippable pages. The $79.99 bundle is the latest PlayStation 3 product to extend the console’s reach beyond traditional gaming and on-demand entertainment. Each bundle includes a PlayStation Move controller, PlayStation Eye camera, a copy of Book of Spells, the augmented reality Wonderbook and will hit U.S. stores on November 13th. Check out the tour of Wonderbook: Book of Spells in the video below. More →
Google unveiled “Project Glass” earlier this week, an undertaking that it hopes will bring eyewear equipped with heads-up display technology to the masses. The new glasses currently in development include an integrated transparent display that projects images and data in the wearer’s field of vision. HUD technology such as this could allow users to pair Google’s glasses with a smartphone and view data while the handset remains tucked away, or they could operate as a standalone product with an integrated chipset and embedded flash memory. The project has stirred up a healthy amount of intrigue within the media and among consumers, and Google’s competition has apparently taken note. More →
During the SIGGRAPH 2011 conference in Vancouver this week, a team comprised of researchers from various universities showed off a demo during a Microsoft Research presentation of how the Kinect Xbox 360 accessory can be used in the real world to create real-time dynamic 3D models. The project, dubbed “KinectFusion,” shows off the Kinect’s ability to render 3D models of an entire room nearly instantly as one researcher pans the accessory around. After the device has scanned the entire area, KinectFusion is capable of creating a 3D texture-mapped model of the entire room using a Kinect RGB image. The technology could be used to create highly immersive augmented reality games or, as TechNet points out, for architectural purposes on a budget. Hit the read link to see a video of KinectFusion in action. More →