Apple hasn’t exactly been shy about expressing its interest in augmented reality. During an interview earlier this week, Apple CEO Tim Cook plainly stated that he sees a lot more promise in augmented reality than in virtual reality.
“There’s virtual reality and there’s augmented reality,” Cook said while appearing on Good Morning America. “Both of these are incredibly interesting. My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see.”