It may seem like everyone around you owns a smartphone but that’s hardly the case on a global scale. Global smartphone penetration is just now nearing 10%, according to new research published by TomiAhonen Consulting. The firm compiled information from Netsize Guide, Informa, Google and Ipsos to grab a snapshot of smartphone penetration in 42 major countries covering 72% of global mobile phone subscriptions. Singapore has the largest recorded feature phone to smartphone migration rate (54%) followed by Canada (39%), Hong Kong (35%), Sweden (35%), Spain (35%) and the United States (35%). Singapore has the largest smartphone user base per capita, too, with a 90% penetration followed by Hong Kong (61%), Sweden (52%), Australia (47%) and Spain (46%). The United States ranked 16th with a 35% penetration rate per capita. The U.S. results are not on a par with figured recently released by Nielsen that suggests smartphone penetration in the United States is 43%. TomiAhonen Consulting also found that the average smartphone user replaces his or her smartphone every 11.5 months. Nokia has a 26% marketshare globally, followed by Apple (17%), RIM (14%), Samsung (12%) and HTC (10%), the report said. More →
With just two smartphone models available for sale, Apple took in two thirds of profits from smartphone sales in the second quarter among the top eight vendors in the world. The news comes following Strategy Analytics’ confirmation that Apple is also the world’s top smartphone vendor by volume. Four of the eight major smartphone vendors were profitable in the June quarter — Samsung, Apple, RIM and HTC — while Nokia, Motorola, LG and Sony Ericsson all reported losses. Total profit from sales of smartphones among these eight companies declined overall in the second quarter, but Apple’s profit share jumped from 50% in the second half last year and 57% in the first quarter of 2011 to 66.3% this past quarter. Samsung’s profit share hit 15% in the June quarter, RIM stayed level at 11% and HTC grew from 6% in the first quarter to 7.4%, a new high for the company. Another graphical representation of smartphone profit can be seen below.
Asymco analyst Horace Dediu has published an interesting prognostication on his company’s website: Smart Covers will generate over $1 billion in revenue for Apple this year. Dediu estimates that 60% of the 36 million iPad 2 tablets to be sold in 2011 will be paired with a Smart Cover. With an average price of $48 — based on sales of 70% polyurethane and 30% leather — and sales of 21.6 million Smart Covers, the final revenue figure is an impressive $1.04 billion. Estimating that the covers cost around $12 to produce, Dediu believes that Smart Covers could add $777 million to Apple’s gross margins. “It will be interesting to compare the Smart Cover business with competitor tablet businesses,” quips the analyst. Apple has yet to officially announce sales figures of any kind from the iPad 2 launch last week. More →
Company Asymco — a “unique hybrid of an app production studio and an industry analysis advisory with both practices informing each other” — has a fairly unique factoid up on their website. According to analyst Horace Dediu, sixty percent — that’s 6-0 — of Apple’s Q4 2010 sales came from products that did not exist until three years ago. Obviously the iPhone and iPad take center stage in that particular category. Talk about a short-term renaissance. More →