This past Wednesday, a group of seven individuals walked into an Apple Store in Natick, Massachusetts and calmly carried out a highly orchestrated yet not too sophisticated heist. Clad in hoodies and low-riding hats as to hide their identity as best they could, the group of individuals circled around an iPhone display table and systematically cut all of the security cords before snagging 19 iPhones and fleeing the premises on foot.
One of the great perks of being an Apple customer is that you can walk into any Apple retail store and receive professional help whenever a problem or issue happens to affect your iPhone or Mac. Unfortunately, there are reports that employees at an Apple retail store in Brisbane, Australia may have abused the trust bestowed upon them in a severely disturbing manner.
Yesterday, Apple unveiled the “future of retail” in its new San Francisco store. The new location is absurdly overhyped: it has “forums” and “groves” rather than aisles or counters, and Apple wants entrepreneurs to cluster in its “board rooms.”
It’s a far cry from the Apple Store that Steve Jobs first introduced back in 2001, and if the founder could see what the face of the store has become, he’d be turning in his grave.
Just before the weekend, a man was arrested after wildly waving around a samurai sword at Apple’s flagship retail location in New York City. According to ABC7NY, a suspect named Hsu Chien walked into the Apple retail store late on Friday afternoon and headed straight for the store’s iconic winding glass staircase, all the while brandishing a sword.
Someone apparently wasn’t satisfied with the employee discount.
NBC New York reported on Tuesday that Apple Store employee Ruben Profit was arrested and charged with grand larceny after “allegedly re-coding credit and debit cards” while working at the retail location in the Queens Center Mall in order to purchase $997,000 worth of Apple gift cards from his own store. More →
In a rather bizarre segment on Fox News, Bill O’Reilly likened the widespread appeal and allure of Apple to opium.
“To me, this high-tech is like opium,” O’Reilly explained, in reference to Apple. “People become addicted, spend most of their lives on these crazy machines. And nowhere is that more on display than in the Apple Store.”
What does it take to get the best possible customer service when you go to the Apple Store? One anonymous Apple Store employee has taken to Reddit to offer its Apple fan community tips and tricks to make sure your time spent in the Apple Store is as enjoyable as possible. His post is very long and a little rambling so below we’ve excerpted the most important bits that we think are most useful and relevant to anyone who will be visiting an Apple Store this holiday season. More →
Eight years after its grand opening, the Fifth Avenue Apple Store is one of the most iconic retail locations in all of New York City. The enormous glass cube attracts tourists and locals alike — a monument to Apple’s success in recent years. The store has become so heavily ingrained in Midtown Manhattan that it’s difficult to imagine an empty plaza in front of the GM building, but that’s exactly what it was before real estate mogul Harry Macklowe stepped in. More →
Apple is planning to open stores in India which will only sell iOS devices following significant growth in sales of the iPhone and iPad over the past several years. Our sister site BGR India reports that the exclusive stores will contain three weeks worth of supply once they’re up and running and should require just 3-4 employees to operate, including a store manager, an iOS promoter and one or two sales managers. Apple will also take on 50% of the cost for the 10-15 demo units required to appear at each location. More →
Apple’s annual Back to School promotion has returned for the 2014 school season. As always, students who buy a new Mac, iPad or iPhone will receive a free Apple Store gift card with their purchase. Buying any Mac other than a Mac Mini will net students a $100 gift card while the purchase of an iPad or an iPhone includes a $50 gift card. College students, parents and faculty who qualify for education pricing will receive an additional discount from Apple as well. More →
Apple Stores are known for their sleek, minimalist design, but the latest Tokyo retail location might be the best looking store Apple has ever built. The Verge reports that new store opened in the Omotesando shopping district on Friday, positioned alongside other high-end retailers such as Louis Vuitton and Gucci. Apple’s recently hired retail VP Angela Ahrendts, former CEO of Burberry, was in attendance to celebrate the grand opening. More →
Starting this Monday, you will no longer have to turn to third parties to fix your cracked screen on your iPhone 5c. CNN has confirmed with an Apple Store employee that iPhone 5c screen repairs are now being offered in-store for $149, although an Apple spokesperson declined to comment on the matter. Apple took almost an entire year after launch to begin offering in-store iPhone 5 screen repairs, so it was clearly a priority to speed up the process this time around. There is still no word on when the offer will be extended to the iPhone 5s.