Despite reinforcements arriving this year from Nokia, Microsoft’s Windows Phone platform will only account for 2% of all mobile application downloads in 2012, a recent report suggests. Market research firm ABI Research recently released a new study stating that nearly 36 billion apps will be downloaded to smartphones and tablets this year, and an overwhelming 83% of those downloads will be served to either Android or iOS-powered devices. “Although Windows Phone lags behind RIM’s BlackBerry and even Nokia’s Symbian, we shouldn’t ignore the fact that the two percent that we forecast for 2012 would be twice the share the platform achieved last year,” ABI analyst Lim Shiyang said in a statement. “Microsoft is gaining momentum, but its starting point is frustratingly low.” Devices like Nokia’s new Lumia 900, which BGR reviewed on Tuesday, are expected to improve Microsoft’s position in the smartphone market while the firm works on its next major OS release, Windows Phone 8. ABI Research’s press release follows below.
Both Android and iOS saw tremendous growth this past holiday season, with device activations jumping 353% to 6.8 million on Christmas day. On the same day users downloaded more than 242 million new Android and iOS apps according to market watcher Flurry Analytics. During the final week of the year, over 20 million iOS and Android devices were activated, and a record-breaking 1.2 billion new apps were downloaded, according to Flurry. Downloads grew by 60% over the early-December baseline, with the United States contributing to 509 million downloads, or 42.3%. Looking forward to 2012, Flurry expects that breaking 1 billion downloads in a single week will become more common as Android and iOS continue to grow rapidly. More →
Apple’s iOS App Store is the world’s most popular on-device mobile app portal by leaps and bounds, but that doesn’t necessarily make it the best opportunity for developers according to Berlin, Germany-based market research firm research2guidance. Apple has a wide lead over competitors in terms of overall downloads and the number of applications in its App Store, but individual apps seemingly have a greater chance of success in rival offerings from Nokia, Microsoft and RIM. “The ‘average app’ has a better chance to generate downloads on ‘non-hyped’ platforms,” the firm said in a press release on Wednesday. In the second quarter of 2011, the average application in Nokia’s Ovi Store generated 160% more daily downloads than the average iOS app in Apple’s App Store. Individual apps were downloaded from Microsoft’s Windows Marketplace 80% more often each day than from the App Store on average, and apps in RIM’s BlackBerry App World generated 43% more daily downloads than Apple’s offering. Software titles in Google’s Android Market were downloaded 5% less often each day compared to the iOS App Store, and Apple had HP’s webOS App Catalog beat by 95% last quarter. Research2guidance’s full press release follows below along with a chart outlining the firm’s second-quarter data.
According to a new report from research firm IDC, annual mobile app downloads are expected to jump from just 10.7 billion in 2010 to 182.7 billion in 2015. The company noted that that developers should keep a close eye on in-app purchases as the primary focus for monetizing applications – a far different approach than the standard method of relying on the initial app purchase. “This shift is most evident in the free app category, where in-app purchases allow users to buy a more functional version of the app or to turn on additional features,” the report said. “In this instance, the mobile apps space is largely emulating the success of mobile games that have long incorporated in-game purchases of additional levels, features, and functionalities as a key revenue source.” IDC argued that ad-supported applications and those that offer in-app purchase options must continue to keep users attracted over time. “The user sustainability trifecta of social networking, location, and the cloud are now increasingly being supported by the business model financial trifecta of application store purchases, in-app purchasing, and in-app advertising,” said Scott Ellison, vice president of mobile and connected consumer platforms at IDC. Read on for the full release. More →
Smartphone users dig apps. Mobile developers dig Apple. Those two truths add up to a whole lot of app downloads from Apple’s iOS App Store. There are currently about iOS 340,000 apps available in the App Store according to Apple’s feeds. Collectively, they will soon have been downloaded a total of 10 billion times. Apple put up a new page to celebrate the imminent milestone, and it is offering a $10,000 iTunes gift card to the iPhone, iPod touch or iPad user who downloads the 10-billionth app. Apple launched the App Store on July 11th, 2008 to coincide with the release of its second-generation iPhone, the iPhone 3G. The App Store hit the 1 billion-download mark on April 23rd, 2009, and it reached 5 billion downloads 410 days later on June 7th, 2010. More →