RIM takes shots at Apple and iPhone owners with new campaign

By on May 7, 2012 at 10:30 AM.

RIM takes shots at Apple and iPhone owners with new campaign

RIM's anti-Apple campaign is a bust

Despite its new CEO promising a renewed focus on marketing, Research In Motion hasn’t been known for effective campaigns of late. The company launched a sizable advertising blitz earlier this year that focused on its new BlackBerry Bold smartphones, but the commercials had no apparent impact on smartphone sales in key markets including the United States. Late last month, RIM and its Australian marketing agency Tongue began a campaign that takes a different approach to raising brand awareness, though it’s one we have seen numerous times in the past: bash Apple and its customers. More →

No Comments