A lot of you out there are helping Google rake in cash without even realizing it. Econsultancy draws our attention to a new study from UX firm Bunnyfoot that shows only 36% of users understand that Google Adwords are actually paid advertisements and not organic search results, even though Google clearly marks them as ads. This is actually an improvement from last year, when Bunnyfoot found that 81% of Google users clicked on Google Adwords and fully 41% of all users didn’t know that they were ads. While Google obviously doesn’t mind that so many people are unwittingly giving ads their clicks, it also means that the company is in a somewhat precarious position: If more and more people start realizing that its Adwords are paid ads and not organic search results, it could significantly reduce the total number of clicks those ads get in the future.
A few sharp eyes over at TmoNews noticed that after searching “HTC Sensation” in Google, an advertisement popped up stating that the device was set to land on June 8th. Unfortunately it appears HTC has become the wiser and pulled the ad, which now simply says “pre-order now.” It remains unclear whether or not the leaked date is for the phone’s U.S. debut on T-Mobile or its European launch — although we suspect it’s the latter. We met up with HTC ahead of the Sensation 4G’s April 12th launch to get an early hands-on and left feeling impressed with the device — formerly known as the HTC Pyramid. Its uni-body build design felt solid, the 1.2GHz dual-core Qualcomm Snapdragon processor was snappy, and we love HTC’s updated Sense user interface. If the Sensation 4G does end up landing on T-Mobile shelves during the first week of June, that gives the brand new LG G2x just over a month and a half to marinate as the only dual-core smartphone in the company’s lineup. Nothing like some a little friendly competition, no? More →
As a company, British Petroleum — or BP — is facing three disasters. The first, is the 50,000 to 85,000 barrels of crude oil spewing into the Gulf of Mexico every day. The second, is the eleven BP platform workers who lost their lives when the oil rig Deepwater Horizon caught fire and sank. The third, is the unmitigated public relations nightmare that seemingly has no end in sight. The efforts to solve the first issue have been detailed ad nauseum by the media, and the second issue will undoubtably be handled in civil court. But what about the third issue? AdWords! The International Business Times is reporting that BP is buying keyword ads on both Yahoo! and Google for terms such as “oil spill,” in order to direct searchers to its official page detainling what BP is trying to do to stem the underwater leak. As the IBT points out: “While a host of companies resort to this strategy in crisis situation, BP has received flak from many critics who condemned the move as unethical.” The links are, in all fairness, labeled as “sponsored” but we’re pretty interested to know your take. We aren’t being political, but…do you think the use of search engine adverts by BP fair, foul, or tacky? Do you think it will help or hurt their current PR situation? More →
Cou•gar |ˈkoō•gər| Noun. A 35+ year old female who is on the “hunt” for a much younger male.
With a little help from Hollywood, and the media/tabloids, the word “cougar” has managed to wiggle its way into our daily lives and lexicons. So how does a word, who’s definition has little to do with anything gadget-related, make its way onto a tech blog? When internet giant Google takes a stance on said locution of course! Google has removed all ad links to cougar-centric dating sites from its AdWords content pages because, as the New York Times put it, “Google has recently deemed those dating sites ‘nonfamily safe.'” The ban will prevent sites, which cater to cougars, from having their AdWords adverts appear on more than 6,700 websites in the Google content network — this includes larger sites like Ask.com and YouTube. CougarLife.com president, Thomas Koshy — whose company was paying $100,000/month to Google for advertisements — said that traffic from the now banned YouTube, Ask.com, and MySpace accounted for around 60% of their site’s traffic. Hit up the full NYT article for the full, cougarlicious story. More →