AT&T teams with Amazon to offer $139 Kindle 3G with Special Offers

By on July 14, 2011 at 12:31 AM.

AT&T teams with Amazon to offer $139 Kindle 3G with Special Offers

Amazon announced on Wednesday that AT&T will sponsor a new Kindle 3G with Special Offers, a deal that has lowered the price of the device $50 to $139.99. In a statement, AT&T’s CEO Ralph de la Vega said that the Kindle 3G is “by far the fastest growing connected device” on AT&T’s network. Amazon’s “Special Offers” devices come at the cost of ad-sponsored content. Users will see advertisements at the bottom of the screen and can launch the “AdMash” Kindle application to choose which advertisements are displayed. The $114 Kindle Wi-Fi with Special Offers device, which launched in April, is currently the best selling version of the popular eReader. Read on for the full press release. More →

2 Comments

Verizon wants Sprint to pull network claim advertisments, oh irony

By on November 25, 2009 at 9:53 AM.

Verizon wants Sprint to pull network claim advertisments, oh irony

sprint banner

Okay, lets see if we’ve got this straight. It is okay to build an entire ad campaign that has the lone purpose of undermining a specific rivals 3G network, but when a third company says it has, “America’s most dependable 3G network” it offends your delicate constitution? Verizon Wireless has “suggested” to advertising watchdog, The National Advertising Division of the Council of Better Business Bureaus, that Sprint’s advertisement slogan, and claims of dependability, should be challenged in court — Verizon is citing the results of a specific Nielsen Co. test showing Verizon had fewer dropped/blocked calls. For some odd reason the Bureau has obliged Verizon’s wishes and asked Sprint to stop airing the ads in question. Sprint has stated that it believes more than one set of test results should be examined to rule out various factors and will file an appeal with the National Advertising Review Board. We’re glad to see three of the major U.S. carriers are spending their money in court instead of on their networks. More →

162 Comments