The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, Samsung’s marketing and advertising agency. The firm is reportedly planning a huge campaign in the United Kingdom, one of the Galaxy S III’s initial launch markets, and the focus of the ad blitz will be this year’s Summer Olympics, which will take place in London. An earlier report from an industry insider also pegged April as the launch month for Samsung’s highly anticipated next flagship smartphone. BGR exclusively published full specs for the Galaxy S III earlier this week, and highlights include a 4.8-inch 1080p high-definition display, a 1.5GHz quad-core Samsung Exynos processor, an 8-megapixel rear camera, a 2-megapixel front-facing camera, a ceramic case, embedded 4G LTE and Android 4.0 Ice Cream Sandwich. More →
It was recently revealed that Google and a number of advertisers had found a way to bypass some privacy features in modern web browsers, allowing them to forgo third-party cookie policies and serve targeted ads regardless of a user’s privacy settings. The report caused a stir among privacy advocates and consumers alike, and it prompted Google and other companies to agree to honor browsers’ do-not-track policy by the end of the year. Some users may not want to wait up to nine months to know they’re not being tracked, however, and Google has a solution for privacy-conscious web users who don’t want to be followed. Read on for more. More →
InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks to the launch of the iPhone 4S, Apple’s iOS mobile platform surged 12 points to surpass Google’s Android operating system in North American ad impressions. Apple’s share of 23.2% in October of 2011 increased to 35.3% in January, with Android losing 3.2% in the same time frame for a 32.7% share in January. Research in Motion’s BlackBerry mobile platform dropped 8.9% from October to January to an 11.6% share. “The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem,” said Anne Frisbie, vice president and managing director for InMobi’s North American operations. “Overall, we are excited to see InMobi’s available impressions exceed 55 billion in North America, and look forward to continuing our rapid growth through 2012.” The data comes from InMobi’s advertising network, which serves more than 93.4 billion ad impressions around the world each month. More →
In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns on its iAd mobile advertising platform. The figure has now dropped to $100,000 according to a report from AdAge, just 10% of Apple’s original requirement. The Cupertino-based company initially required advertisers to spend a minimum of $1 million per campaign on its iAd platform, eventually cutting the price in half to $500,000 and then settling on $300,000. In addition to the reduced spending fee, Apple is looking to woo app developers by reducing the company’s cut of iAd profits from 40% to 30%. Apple has been losing share in the mobile ad market as Google continues to march forward. The search giant took in 24% of the $630 million in mobile ad revenue in the U.S. last year, up from 19%. Millennial Media placed second with 17% of the market and Apple was No.3 with a 15% share, down from 19% in 2010. More →
When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor’s marketing strategy as an area the company needed to focus on if it hoped to regain share in key markets like the United States. The wheels on RIM’s recent marketing efforts had already been set in motion, however, and early reports suggest that the increased volume of familiar BlackBerry ads aren’t having the impact RIM was hoping for. Read on for more. More →
Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the team of four awkward superheroes that starred in an infographic RIM recently posted were not part of its upcoming advertising blitz, but perhaps they should have been. RIM’s new ads feature BlackBerry devices in real-world situations and they do a good job of showcasing key features like BBM. What the ads are not, however, is different or memorable. RIM’s new CEO Thorsten Heins named the company’s marketing strategy as one of the first orders of business he plans to address in his new role. With an exciting new breed of devices like the BlackBerry London on the horizon, marketing and advertising will be more important than ever for RIM as the company continues struggling to maintain its footing in key markets. A pair of Be Bold ads can be viewed after the break. More →
Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing efforts are such a priority, this new campaign should help clear things up. RIM on Monday introduced four new cartoon superheroes who will help the company spread the word about its products. Gogo Girl can save the day with her “brilliant strategy, a smile or a spatula,” Max Stone is “tough, proud and a little wild,” Justin Steele is “always ready to stick up for his friends and Trudy Foreal is “not afraid to call it as she sees it.” We’re not afraid to call it like we see it either, and we sincerely hope this new cartoon superhero campaign dies on the vine. RIM’s super infographic starring The Bold Team follows below.
UPDATE: RIM posted a note to its blog on Tuesday to clarify that The Bold Team is not a part of its new advertising campaign. More →
Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale however, Samsung is hoping to create a fundamental shift in the way its products are viewed by consumers. “Especially in U.S., people are obsessed with Apple,” head of Samsung marketing Younghee Lee told AllThingsD in a recent interview. “It’s time to change people’s attention.” Lee is looking to shift consumers’ obsession to the East, and to figure out “how I can engage with consumers from the bottom of their heart, and not just be a big and functional and rational and reasonable brand.” While mocking consumers’ unhealthy love of one brand in an effort to create an obsession with another is a curious strategy, Samsung’s attempt to reinvent itself as a global smartphone leader is having a clear impact — the company reported a record holiday quarter during which it shipped an estimated 36.5 million smartphones worldwide. Three of Samsung’s recent commercials can be viewed after the break. More →
Google on Thursday reported solid growth in the fourth-quarter of 2011, but the company missed earnings estimates and shares of Google stock took a hit as a result. The Mountain View, California-based company pulled in $8.13 billion in revenue during the December quarter, up 25% from the same quarter in 2010, and earnings came in at $9.50 per share. Wall Street was expecting $8.43 billion in revenue a profit of $10.51 per share however, and Google’s stock dipped 9% in after-hours trading. Revenue from Google’s websites was up 29% year-over-year to $7.29 billion and affiliate advertising grew 15% to $2.88 billion over the same period. Google’s full press release follows below. More →
Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches in the United States. While the Ace isn’t yet official, it has been rumored that AT&T will unveil the device during the Consumer Electronics Show in Las Vegas next week. We exclusively reported in November that the Ace will offer a 1.4GHz processor, a 4.3-inch ClearBlack display and an 8-megapixel camera. Other reports have suggested it will run Windows Phone 7.5 (Mango) and support AT&T’s 4G LTE network. According to BetaNews, the Ace will hit AT&T store shelves in March where it will receive “hero” status. It is unclear how Microsoft, AT&T and Nokia will split the $100 million in marketing, but the hero status suggests it will be the focus of AT&T commercials, print ads, digital ads and in-store marketing. More →
AllThingsD is reporting that Apple is planning a media-related event that will take place at the end of January. It’s said that the event won’t be centered around an iPad 3 announcement, nor one around an update on Apple’s TV hobby, but one with Apples Senior VP of Internet Software Eddy Cue. Because Cue is involved, AllThingsD is concluding that this event is most likely around publishing or advertising.
UPDATE: TechCrunch says iBooks and publishing will be the focus of this small event. More →
For all the trouble Apple’s aggressive litigation strategy has caused Samsung, the South Korea-based electronics giant has finally found a way to make the pricey patent war work to its advantage. Samsung’s devices are gaining huge exposure as a result of Apple’s ongoing lawsuits, positioning Samsung’s Galaxy range of Android tablets and smartphones as the underdog alternative to Apple’s iOS lineup. More →
Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google’s advertising solutions. The Cupertino-based company originally required that advertisers spend a minimum of $1 million on its iAd platform but then halved that figure to $500,000. Now, The Wall Street Journal said Apple is beginning to woo marketers by allowing them to spend as little as $400,000 on an iAd campaign. Read on for more. More →