Australian court finds Google guilty of misleading consumers

By on April 3, 2012 at 9:35 AM.

Australian court finds Google guilty of misleading consumers

An Australian court on Tuesday ruled that Google engaged in “misleading and deceptive” advertising practices, Reuters reported. The court said that between March 2006 and July 2007, Google published search results for queries related to Honda Australia with paid advertisements for Honda competitor CarSales. The advertisements led users to believes that CarSales was linked to Honda Australia. The search giant argued that it was not responsible for misleading search results since it was merely a conduit for advertisers. The court disagreed, however, and ordered Google to set up a compliance program that will ensure paid advertisements will not mislead consumers. The Australian Competition and Consumer Commission praised the ruling, saying that Google and other Internet search engines will now be held responsible for “deceptive paid search results.” More →

No Comments

Nokia takes aim at Apple’s iPhone with new viral campaign [video]

By on April 2, 2012 at 10:30 AM.

Nokia takes aim at Apple’s iPhone with new viral campaign [video]

Nokia launched a viral advertising campaign this past weekend to support the launch of its upcoming Lumia 900 smartphone. A website called Smartphone Beta Test targets Apple’s iPhone through a series of videos that remind users of “antennagate,” the device’s fragile design and the trouble of using the handset in direct sunlight. The website features Saturday Night Live alumnus Chris Parnell impatiently waiting for a countdown to expire, which is scheduled to run out on April 6th. While there is no mention of Nokia or the Lumia 900, WPCentral discovered a single Java script link-back to Nokia.com in the website’s source code, more or less confirming the company’s involvement. The Nokia Lumia 900 is scheduled to launch on April 8th on AT&T’s 4G LTE network for $99.99, though new subscribers can pre-order the sleek smartphone for free. The Smartphone Beta Test videos can be found after the break. More →

No Comments

Apple offers refunds to duped iPad buyers in Australia

By on March 28, 2012 at 7:45 AM.

Apple offers refunds to duped iPad buyers in Australia

Apple’s hot new iPad tablet has been a massive global success. The company recently announced that it sold more than 3 million new slates in fewer than four days of availability, making it the second most successful launch in the Apple’s history behind the iPhone 4S. Heat issues aside, Apple found itself in a bit of hot water earlier this week when Australian regulators took issue with Apple’s use of the term “4G” in its advertising. The new iPad indeed supports 4G LTE networks internationally, but is it not compatible with Telstra’s Australian 4G network. Apple argued in Federal Court on Wednesday that its iPad can connect to Australian HSPA networks which are considered to be “4G” in other markets, but the Australian Competition and Consumer Commission didn’t bite and neither did the court. In the end, ABC News in Australia reports that Apple agree to issue a statement clarifying that the new iPad does not support Telstra’s LTE network, and it will offer a refund to any buyers who feel they have been misled by Apple’s 4G claims. More →

No Comments

Google wants to listen to your phone calls to promote ads

By on March 23, 2012 at 12:25 PM.

Google wants to listen to your phone calls to promote ads

Google is attempting to file a patent that would thrust smartphone users into Orwell’s “1984.” TheNextWeb reported on Wednesday that the search giant is looking to patent a technology that can analyze the background noise during mobile phone calls and then serve up advertisements based on the environmental conditions Google hears. In short, the company’s famous “don’t be evil” motto may soon evolve into “we are going to listen to your phone calls to make money.” One example of Google’s proposed technology would recognize the background noise made by rain when a user makes a phone call in inclement weather, and then serve an advertisement for umbrellas. In addition, the system might also analyze background noise while users take photos and videos to serve up similar targeted ads. Of course there is no reason to sound the alarms just yet, as technologies described in patents often don’t see the light of day. More →

No Comments

Former Google exec: Larry Page ruined Google

By on March 14, 2012 at 11:00 AM.

Former Google exec: Larry Page ruined Google

Former Engineering Director at Google and current Partner Development Manager at Microsoft James Whittaker on Tuesday published a lengthy piece explaining why he chose to leave the Mountain View-based company after having been such a vocal Google evangelist for nearly three years. His post on Microsoft’s MSDN blogs reiterates a number of opinions that have been hot topics in the media of late, but he also offers several insights from a unique point of view that only an insider can offer. In short, Whittaker feels that Google co-founder and current CEO Larry Page completely ruined the company for him. Read on for more. More →

No Comments

Apple sued over ‘misleading and deceptive’ Siri ads

By on March 12, 2012 at 4:05 PM.

Apple sued over ‘misleading and deceptive’ Siri ads

Apple is being sued in New York by Frank Fazio, who claims that Apple falsely advertises Siri as a responsive and helpful when in fact the virtual assistant is allegedly anything but, The Wall Street Journal reported on Monday. Represented by Robbins Geller Rudman & Dowd, Fazio’s class-actions suit seeks unspecified damages and and a court order demanding that Apple cease all misleading advertising that depict Siri as responsive, user-friendly feature. “On many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie,” Fazio’s complaint reads. “In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.” Fazio’s attorneys argue that their client and the class he represents have had nothing but trouble with Siri, which is unresponsive and often doesn’t understand what is being asked of it. Fazio’s full complaint is embedded after the break. More →

No Comments

‘Be Bold’ is a bust: Ad blitz didn’t help BlackBerry 7 sales in February

By on March 5, 2012 at 12:05 PM.

‘Be Bold’ is a bust: Ad blitz didn’t help BlackBerry 7 sales in February

Research In Motion’s increased marketing efforts centered around its “Be Bold” campaign in North America have not paid off according to Canaccord Genuity. Sales of BlackBerry 7 smartphones, and specifically the BlackBerry Bold 9900 and Curve 9360, were poor in February, Canaccord analyst Mike Walkley wrote in a research note late Sunday night. “Our February checks indicated weak sell-through trends for BlackBerry 7 smartphones despite increased marketing efforts,” Walkley told investors. “With very strong share gains for the iPhone 4S, increasingly price-competitive Android smartphones, improving Windows smartphones, and the likely March 7 launch of the iPad 3, we anticipate increasing competition across all of RIM’s products during 2012.” Read on for more. More →

5 Comments

Samsung Galaxy S III launch reportedly confirmed for April

By on March 2, 2012 at 9:25 AM.

Samsung Galaxy S III launch reportedly confirmed for April

The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, Samsung’s marketing and advertising agency. The firm is reportedly planning a huge campaign in the United Kingdom, one of the Galaxy S III’s initial launch markets, and the focus of the ad blitz will be this year’s Summer Olympics, which will take place in London. An earlier report from an industry insider also pegged April as the launch month for Samsung’s highly anticipated next flagship smartphone. BGR exclusively published full specs for the Galaxy S III earlier this week, and highlights include a 4.8-inch 1080p high-definition display, a 1.5GHz quad-core Samsung Exynos processor, an 8-megapixel rear camera, a 2-megapixel front-facing camera, a ceramic case, embedded 4G LTE and Android 4.0 Ice Cream Sandwich. More →

8 Comments

How to stop Google ads from tracking you on the web

By on February 28, 2012 at 1:30 PM.

How to stop Google ads from tracking you on the web

It was recently revealed that Google and a number of advertisers had found a way to bypass some privacy features in modern web browsers, allowing them to forgo third-party cookie policies and serve targeted ads regardless of a user’s privacy settings. The report caused a stir among privacy advocates and consumers alike, and it prompted Google and other companies to agree to honor browsers’ do-not-track policy by the end of the year. Some users may not want to wait up to nine months to know they’re not being tracked, however, and Google has a solution for privacy-conscious web users who don’t want to be followed. Read on for more. More →

1 Comment

Apple’s iOS accounts for 35% of mobile ad impressions in January, passes Android

By on February 24, 2012 at 10:00 PM.

Apple’s iOS accounts for 35% of mobile ad impressions in January, passes Android

InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks to the launch of the iPhone 4S, Apple’s iOS mobile platform surged 12 points to surpass Google’s Android operating system in North American ad impressions. Apple’s share of 23.2% in October of 2011 increased to 35.3% in January, with Android losing 3.2% in the same time frame for a 32.7% share in January. Research in Motion’s BlackBerry mobile platform dropped 8.9% from October to January to an 11.6% share. “The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem,” said Anne Frisbie, vice president and managing director for InMobi’s North American operations. “Overall, we are excited to see InMobi’s available impressions exceed 55 billion in North America, and look forward to continuing our rapid growth through 2012.” The data comes from InMobi’s advertising network, which serves more than 93.4 billion ad impressions around the world each month. More →

13 Comments

With iAd still struggling, Apple again slashes minimum spend

By on February 15, 2012 at 7:15 PM.

With iAd still struggling, Apple again slashes minimum spend

In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns on its iAd mobile advertising platform. The figure has now dropped to $100,000 according to a report from AdAge, just 10% of Apple’s original requirement. The Cupertino-based company initially required advertisers to spend a minimum of $1 million per campaign on its iAd platform, eventually cutting the price in half to $500,000 and then settling on $300,000. In addition to the reduced spending fee, Apple is looking to woo app developers by reducing the company’s cut of iAd profits from 40% to 30%. Apple has been losing share in the mobile ad market as Google continues to march forward. The search giant took in 24% of the $630 million in mobile ad revenue in the U.S. last year, up from 19%. Millennial Media placed second with 17% of the market and Apple was No.3 with a 15% share, down from 19% in 2010. More →

No Comments

RIM’s recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January

By on February 9, 2012 at 12:00 PM.

RIM’s recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January

When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor’s marketing strategy as an area the company needed to focus on if it hoped to regain share in key markets like the United States. The wheels on RIM’s recent marketing efforts had already been set in motion, however, and early reports suggest that the increased volume of familiar BlackBerry ads aren’t having the impact RIM was hoping for. Read on for more. More →

1 Comment

RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]

By on February 2, 2012 at 9:44 AM.

RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]

Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the team of four awkward superheroes that starred in an infographic RIM recently posted were not part of its upcoming advertising blitz, but perhaps they should have been. RIM’s new ads feature BlackBerry devices in real-world situations and they do a good job of showcasing key features like BBM. What the ads are not, however, is different or memorable. RIM’s new CEO Thorsten Heins named the company’s marketing strategy as one of the first orders of business he plans to address in his new role. With an exciting new breed of devices like the BlackBerry London on the horizon, marketing and advertising will be more important than ever for RIM as the company continues struggling to maintain its footing in key markets. A pair of Be Bold ads can be viewed after the break. More →

No Comments