Less than 2% of mobile carriers’ subscribers “Like” them on Facebook despite the millions of dollars they collectively spend in an effort to promote their services on the world’s most popular social network. Facebook made its initial public offering on Friday and while the company’s stock price dipped below the IPO price of $38 on Monday and continued to slide on Tuesday, Facebook’s offering was the biggest Internet IPO of all time by nearly 10 times. There is no denying that Facebook and the 900 million people who use the social network are of tremendous value to businesses looking to promote their services, but mobile carriers have seemingly not found success thus far as they attempt to bolster Facebook fan counts. More →
The effectiveness of Facebook’s advertising was called into question earlier this week when General Motors confirmed that it would be pulling the $10 million the company spends annually on Facebook ads because they are not delivering results. Now, just one day before Facebook’s initial public offering, a study conducted by marketing agency Greenlight suggests that nearly half of all Facebook users will never click on a sponsored post or display ad. More →
General Motors, the world’s largest automaker and third biggest advertiser in the U.S., plans to stop advertising on Facebook, The Wall Street Journal reported on Tuesday. After meeting with Facebook managers to address concerns, the company’s marketing executives were left unconvinced of the effectiveness of the site’s advertising methods, claiming its paid ads had little impact on consumers. GM will thus pull its $10 million ad spend, although the automaker will continue to use the social networking site to display free content on its own Facebook page. GM is only skeptical about Facebook, and not about digital advertising as a whole; the company spends almost $300 million each year on digital brand advertising. The news comes at a bad time for Mark Zuckerberg and company, who are on the verge of their initial public offering.
As we get closer to the official announcement of Samsung’s Galaxy S III, more information is beginning to surface. In addition to our exclusive reports on the device’s specifications and materials, we have now learned new details surrounding Samsung’s launch and marketing push for its new flagship handset. We have been told that there will be a huge international roll-out for the Galaxy S III, and the sleek new smartphone will be the official device of the 2012 Summer Olympics — this is one reason we’re told Samsung is hosting its unveiling event in London. In addition, there could be simultaneous launch events in New York City, Seoul and Dubai according to our source. We are also told that the Samsung Galaxy S III will come in two color options, one in blue and black, and a second in white. There will be 16GB and 32GB models as well, and additional specs include a 1080p HD display, a quad-core Exynos processor and integrated 4G LTE. More →
Google on Thursday reported its results for the first quarter, topping Wall Street’s estimates. The Internet giant managed earnings of $10.08 per share on $10.65 billion in revenue, beating analysts EPS estimates of $9.64 and $8.1 billion in sales. Net revenue came in at $8.14 billion after $2.51 billion in traffic acquisition costs, in line with estimates. In the same quarter a year earlier, Google posted an adjusted profit of $8.08 per share $6.5 billion in sales. The company also plans to create a new class of non-voting capital stock that effectively creates a 2-for-1 stock split. The new class C shares will be traded under a separate ticker. “Google had another great quarter with revenues up 24% year on year,” Google CEO Larry Page said in a statement. “We also saw tremendous momentum from the big bets we’ve made in products like Android, Chrome and YouTube. We are still at the very early stages of what technology can do to improve people’s lives and we have enormous opportunities ahead. It is a very exciting time to be at Google.” A letter from Google co-founders Larry Page and Sergey Brin explaining the decision to split the company’s stock follows below along with the Google’s earnings release. More →
Nokia’s new Lumia 900 smartphone is getting a huge push at AT&T, but the carrier’s marketing budget for the new flagship Windows Phone won’t quite add up to sky-high figure suggested on Monday. Ad Age published an unconfirmed report on Monday stating that AT&T is preparing a massive marketing blitz to promote the new Nokia smartphone BGR called Windows Phone’s best shot yet to gain ground in the mass market. The carrier will spend as much as $150 million promoting the Lumia 900 according to the report, more than it spent to launch the iPhone. Following our coverage of Ad Age’s report, a trusted source confirmed to BGR that this is, in fact, not the case. Our well-placed source states that while AT&T is planning to push Nokia’s new Lumia smartphone aggressively, the $150 million figure is not even close to reality. This makes sense considering the big budget Nokia reportedly has set aside for the Lumia 900, but our source had no information to offer regarding Nokia’s marketing plans. An AT&T spokesperson declined to comment.
In the coming months, AT&T will spend as much as $150 million to help promote Nokia’s latest flagship smartphone, the Lumia 900. According to Ad Age, the massive advertising budget is even greater than what the carrier spent promoting Apple’s iPhone, which continues to be the company’s top selling device. Since losing its exclusive partnership with Apple, AT&T has been adding smartphone subscribers at a slower rate than rival Verizon Wireless. With other revenue streams drying up, carriers are looking to add new smartphone users to propel growth from profitable data plans. “The bulk of the growth for carriers is coming from smartphone subscribers,” said Chris Larsen, telecom analyst for Piper Jaffray. “They generate higher monthly recurring fees and more revenue.” With Verizon nipping at the heels of AT&T’s smartphone users base — thanks to numerous high-end exclusives —the carrier needs to push its own exclusive smartphones to counter Verizon’s growth. “You can tell when you walk into a Verizon store they’ve made a lot of money selling Android—that’s what they’re promoting,” Forrester Research analyst Sarah Rotman Epps told Ad Age.
Samsung on Tuesday confirmed that it is teaming up with OpenX Technologies to create a mobile ad platform that will rival Google and Apple, The Wall Street Journal reported. The service will be called Samsung AdHub Market and will enable companies to place advertisements on Samsung phones and tablets beginning in the second half of the year. Potential advertisers will be able to purchase ad space on mobile devices through both app developers and Samsung, and pricing details are not yet known. “This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX Chief Executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.” More →
Samsung’s Galaxy Note “phablet” is a hit, with the company having sold more than 5 million units to end users around the world. While Samsung has not yet shared any region-specific sales data, any success the phone has had in the United States can be attributed to the company’s advertising, a new study suggests. The huge handset’s launch in the U.S. was precluded by a series of ads most agree were not terribly effective — including one where the vendor tried to coin the term “Samsunged” — but the South Korea-based technology giant’s current television ad was recently named the most effective ad of the year so far. Read on for more. More →
An Australian court on Tuesday ruled that Google engaged in “misleading and deceptive” advertising practices, Reuters reported. The court said that between March 2006 and July 2007, Google published search results for queries related to Honda Australia with paid advertisements for Honda competitor CarSales. The advertisements led users to believes that CarSales was linked to Honda Australia. The search giant argued that it was not responsible for misleading search results since it was merely a conduit for advertisers. The court disagreed, however, and ordered Google to set up a compliance program that will ensure paid advertisements will not mislead consumers. The Australian Competition and Consumer Commission praised the ruling, saying that Google and other Internet search engines will now be held responsible for “deceptive paid search results.” More →
Nokia launched a viral advertising campaign this past weekend to support the launch of its upcoming Lumia 900 smartphone. A website called Smartphone Beta Test targets Apple’s iPhone through a series of videos that remind users of “antennagate,” the device’s fragile design and the trouble of using the handset in direct sunlight. The website features Saturday Night Live alumnus Chris Parnell impatiently waiting for a countdown to expire, which is scheduled to run out on April 6th. While there is no mention of Nokia or the Lumia 900, WPCentral discovered a single Java script link-back to Nokia.com in the website’s source code, more or less confirming the company’s involvement. The Nokia Lumia 900 is scheduled to launch on April 8th on AT&T’s 4G LTE network for $99.99, though new subscribers can pre-order the sleek smartphone for free. The Smartphone Beta Test videos can be found after the break. More →
Apple’s hot new iPad tablet has been a massive global success. The company recently announced that it sold more than 3 million new slates in fewer than four days of availability, making it the second most successful launch in the Apple’s history behind the iPhone 4S. Heat issues aside, Apple found itself in a bit of hot water earlier this week when Australian regulators took issue with Apple’s use of the term “4G” in its advertising. The new iPad indeed supports 4G LTE networks internationally, but is it not compatible with Telstra’s Australian 4G network. Apple argued in Federal Court on Wednesday that its iPad can connect to Australian HSPA networks which are considered to be “4G” in other markets, but the Australian Competition and Consumer Commission didn’t bite and neither did the court. In the end, ABC News in Australia reports that Apple agree to issue a statement clarifying that the new iPad does not support Telstra’s LTE network, and it will offer a refund to any buyers who feel they have been misled by Apple’s 4G claims. More →
Google is attempting to file a patent that would thrust smartphone users into Orwell’s “1984.” TheNextWeb reported on Wednesday that the search giant is looking to patent a technology that can analyze the background noise during mobile phone calls and then serve up advertisements based on the environmental conditions Google hears. In short, the company’s famous “don’t be evil” motto may soon evolve into “we are going to listen to your phone calls to make money.” One example of Google’s proposed technology would recognize the background noise made by rain when a user makes a phone call in inclement weather, and then serve an advertisement for umbrellas. In addition, the system might also analyze background noise while users take photos and videos to serve up similar targeted ads. Of course there is no reason to sound the alarms just yet, as technologies described in patents often don’t see the light of day. More →