This summer’s Ashley Madison hack has remained ingrained in the tech news cycle for a good three months now. From the site’s former CTO threatening to sue a security researcher to the fact that the site employed bots masquerading as women, the fallout from the site’s security breach has spawned no shortage of bizarre stories.
And now we have what might very well be the strangest, and at the same time hilarious, take on the Ashley Madison saga yet. In an effort to capitalize on the now-mainstream Ashley Madison name, the NBA’s Atlanta Hawks recently launched a new promotional campaign featuring women who are actually named Ashley Madison. By channeling the spirit of some vintage 90s era phone sex commercials, the Hawks’ ad tries to have a little bit of fun while trying to promote season ticket sales.