Advertising News

Apple Music’s abject marketing failure

Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service were no longer using …

Google declares war on free clicks

Google is an advertising company first and foremost, but the big revenue the company sees from ads is funding the rest of the company’s efforts — efforts that have brought us great products …

In-app ads growing even more obnoxious

Lookout Mobile Security has found that advertisements deployed within mobile applications are increasingly becoming more invasive and are accessing “personal information (including email, phone number and name) without clearly notifying the user.” To …