Opinions
Apple Music Marketing Failure

Apple Music’s abject marketing failure

By on August 31, 2015 at 4:45 PM.

Apple Music’s abject marketing failure

Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the streaming service were no longer using it. Offering a rebuttal, Apple subsequently said that only 21% of the millions of subscribers who signed up for a three-month trial had left the fold. More →

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Instagram Ads

Your Instagram feed is about to be invaded by even more ads

By on June 3, 2015 at 2:04 PM.

Your Instagram feed is about to be invaded by even more ads

In an effort to begin monetizing Instagram more seriously, the popular photo-sharing service has plans to infuse a lot more ads into user photostreams. Additionally, the Facebook-owned company announced that it may leverage information gleaned from user Facebook accounts to serve up more targeted ads on corresponding Instagram accounts.

While advertising on Instagram, in a broad sense, is nothing new, previous advertising efforts have been limited to adverts from big time companies like Levis. Under Instagram’s new rules, advertising will now be open to all comers.

More →

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Apple Watch Advertising

You’ll never guess how much Apple has already spent on Apple Watch advertising

By on April 10, 2015 at 6:30 PM.

You’ll never guess how much Apple has already spent on Apple Watch advertising

With Apple Watch pre-orders now open to the public, we can soon expect to see a frenzy of Apple Watch advertising in the coming weeks. Somewhat surprisingly, though, is that Apple has already spent close to $40 million on Apple Watch advertising efforts.

More →

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YouTube Subscription Pricing

YouTube to offer ad-free subscription service priced as high as $10/month

By on April 9, 2015 at 7:45 AM.

YouTube to offer ad-free subscription service priced as high as $10/month

Despite being the third most popular website on the web, Google’s YouTube property still hasn’t quite figured out how to make a profit. Now, in an effort to generate some extra revenue, and perhaps alleviate the frustration of users who can’t stand YouTube pre-roll video ads, YouTube is planning to implement a subscription-based tier with no advertising whatsoever.

More →

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Online Advertising Companies

More than 20 of the worst (and best) online advertising fails ever

By on April 8, 2015 at 4:32 PM.

More than 20 of the worst (and best) online advertising fails ever

Catching people’s attention as they browse the web isn’t easy, and advertisers are constantly coming up with ways to make online ads flashier and catchier. Of course, there are also some advertisers that, in hindsight, would likely preferred it if people had not seen their ads because of some unfortunate ad placement.

You have to see these to believe them. More →

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Why Is Online Advertising Important

Here’s why you should be grateful for online advertising

By on August 22, 2014 at 9:00 PM.

Here’s why you should be grateful for online advertising

Online advertising is annoying but the Internet wouldn’t be nearly as great without it. Fast Company directs our attention to a study from U.K. video ad platform Ebuzzing that claims it would cost each of us around $232 extra per year to get all of the stuff on the web we now enjoy for free if we eliminated online ads. More →

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Ad Tracking

This free tool will show you exactly how popular websites are spying on you

By on July 7, 2014 at 11:10 AM.

This free tool will show you exactly how popular websites are spying on you

Is it still paranoia if everyone really is watching you? Most of us are likely aware at this point that unless we take some fairly extensive precautions, we’re always being watched in one way or another while browsing the Web. What you might not be aware of, however, is the shocking number of services that monitor us on nearly every website we visit. More →

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Online Privacy

The FTC wants to put online privacy back in your hands

By on May 28, 2014 at 1:45 PM.

The FTC wants to put online privacy back in your hands

When it comes to the Internet, your eyeballs are worth more than you know. Online advertising is a massive multi-billion dollar industry and the companies dominating the industry — Google and Facebook, for example — are the companies in possession of the most private data. This data is used to target ads at consumers based on their history and preferences, and the better a company can target ads, the more it can charge advertisers to display those ads.

It looks like the Federal Trade Commission is finally starting to realize that some companies go too far when collecting data and building a profile of Internet users to be sold to marketers, and consumers deserve to have more control over how they are tracked online. More →

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Facebook mobile ad network

Facebook ads are about to invade mobile apps from other developers

By on April 21, 2014 at 1:45 PM.

Facebook ads are about to invade mobile apps from other developers

Facebook is about to launch a mobile advertising network that could potentially take on Google’s. According to Re/code, Facebook will launch its mobile advertising network at the end of this month during the annual F8 developer conference. Re/code didn’t have much more information about the network, but the move makes sense for Facebook. Facebook has incredibly rich data on its users, allowing advertisers to target specific segments of the population. More →

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Smartphones Advertising Study

More than half of UK smartphone owners say they’ve never seen a mobile ad

By on February 27, 2013 at 11:35 PM.

More than half of UK smartphone owners say they’ve never seen a mobile ad

As companies like Google (GOOG) and Facebook (FB) continue to eye the mobile market as they look to bolster their advertising portfolios, a new report suggests mobile might not be the golden goose some had hoped. An estimated 61% of cell phone owners in the United Kingdom use smartphones, and a whopping 53% of them say they have never seen a mobile advertisement on their handsets, according to a recent Nielsen study. Econsultancy notes that mobile advertising grew 132% in the first half last year. With more than half of smartphone users in the UK claiming to have never seen an ad, the next push in mobile advertising will likely focus on finding ways to display mobile ads more prominently.

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Google Free Zone

Google’s land grab extends to the ‘next billion’

By on November 8, 2012 at 11:20 AM.

Google’s land grab extends to the ‘next billion’

Google (GOOG) is an advertising company, first and foremost. It makes money by attracting users to its wide range of services, collecting and storing as much data as possible about those users, and then showing them targeted advertisements. Android, Google’s mobile operating system that now sits atop the smartphone food chain, is open source and available to vendors for free. Why? Because it brings Google new data on hundreds of millions of users and makes Google’s various services — and ads — easily accessible. But much of the world is still without a smartphone, and Google’s land grab is now extending to the “next billion.” More →

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T-Mobile gives up on ‘America’s largest 4G network’ claims in ads

By on July 19, 2012 at 3:10 PM.

T-Mobile gives up on ‘America’s largest 4G network’ claims in ads

T-Mobile Advertising 4G

T-Mobile (DT) has confirmed that it is finally giving up on claims that it owns “America’s largest 4G network” beginning with a new advertising campaign that started running on July 10th. Did the nation’s No.4 carrier finally acknowledge that laying claim to a massive 4G network while preparing to begin 4G LTE deployment is somewhat questionable, at best? Of course not — instead, T-Mobile has conceded that AT&T’s (T) previous-generation 4G network, which covers roughly 250 million Americans, outreaches its own HSPA+ network. “T-Mobile became the first nationwide 4G network and began using ‘America’s Largest 4G Network’ in marketing more than 18 months ago,” a T-Mobile spokesperson told FierceWireless. “Since that time, competitors have worked to catch up as we’ve continued to expand and strengthen our 4G network. We don’t care to debate these last few POPs, and the numbers are constantly changing.” At last count, T-Mobile’s HSPA+ network covered roughly 215 million people. More →

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Google declares war on free clicks

By on July 17, 2012 at 3:35 PM.

Google declares war on free clicks

Google Search Ads Study 2012

Google is an advertising company first and foremost, but the big revenue the company sees from ads is funding the rest of the company’s efforts — efforts that have brought us great products and services like Gmail, Google Maps and the company’s new Nexus 7 tablet. Search remains Google’s core product, of course, and countless businesses are sustained by traffic generated by Google searches. As such, it’s no mystery that advertising is Google’s biggest revenue generator by a landslide. Google has made moves recently to promote clicks on paid ads rather than organically surfaced results, and a new study reveals that Google’s efforts have had quite an impact. More →

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