A survey conducted recently by Google-owned AdMob found that tablets are eating into the quality time U.S. consumers spend with their desktop and laptop PCs — and the majority of tablet owners might not use their devices the way many pundits believe. A survey of 1,430 tablet owners in the U.S. conducted March of this year suggests that the most popular use for tablets at this point could be gaming. An overwhelming 84% of respondents said they use their tablets for playing games of some type, while 78% said they searched for information on their tablets and 74% said they used email. Another indication tablets could be as disruptive as many analysts believe is the fact that 43% of those surveyed said they use their tablets more than than their desktop or laptop computers, and 33% said they spent more time with their tablet than they spend watching television. 77% of respondents said their use of traditional computers has decreased since buying a tablet, and 28% said the tablet is now their primary computer. More →
Google’s mobile AdMob team has posted a YouTube video touting the advertising success of Rovio’s wildly popular mobile game, Angry Birds. In the clip, Peter Vesterbacka, Rovio’s Mighty Eagle, says that his company prefers using the ad-supported model featured in the application’s Android version to the paid-application model seen in the iOS game. To date, Angry Birds has been downloaded over 30 million times — 5 million times for Android alone. However, the most impressive number not mentioned in the video is $1 million. According to AllThingsD, that is the amount Mr. Versterbacka told Google Angry Birds for Android would net his company each month by year’s end. Hit the jump to see the full interview with the Mighty Eagle. More →
What, you thought McDonald’s and Chuck Norris were the only two entities that could make claims of “billions and billions served”? Today, via a tweet, Google announced that its mobile advertising agency, AdMob, had eclipsed the 300 billion adverts-served mark; the company accomplished this in just under three years. We would like to extend our congratulations to Google on their success. With the proliferation of smartphones, we’re sure it will take AdMob far fewer than three years to serve-up their next 300 billion.
Shortly after Apple announced that they would be easing developer restrictions for the iOS platform, Google published a statement giving their proverbial thumbs up. In a blog post, Google writes:
Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms. This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising.
The Apple announcement gives Google’s AdMob mobile advertising platform access to in-application adverts in iOS. Omar Hamoui, Google’s VP of Product Management, reiterated that his company is “100% committed to developing the best possible advertising solutions and formats for the iPhone – as well as for Android devices, Blackberries, Palm devices, and Windows mobile devices.” More →
Google announced its second quarter 2010 earnings on Thursday, and the earnings conference call painted a rosy picture of the current state of Android. According to Google CFO Patrick Pichette, and Senior VP of Product management Jonathan Rosenberg, Android is currently not a huge resource investment for Google but promises a “formidable return” as the “entire ecosystem is exploding.” According to Rosenberg, the web browser is the most popular app on an Android device with search being its primary usage. As a result, mobile search on Android grew 300% in the first half of 2010. Rosenberg did not cite specific figures but estimated that mobile search is growing alongside desktop search and not taking away from it. Prichette confirmed that Google’s acquisition of AdMob is translating into buku bucks as Android gains momentum; he also points out that Google is recording 160,000 Android device activations daily. The Android Market is also growing and now boasts of over 70,000 applications, up from the 30,000 it reported in April. Impressive numbers for the two and half year old mobile OS. More →
According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a formal investigation into Apple’s iPhone policies. The investigation will look into whether or not Apple’s prohibiting developers from using cross-compilers is anti-competitive. It is unclear whether or not the FTC will also look at Apple’s ban of Adobe Flash on iOS devices as well as section 3.3.9 of the iOS developers agreement which blocks Google’s AdMob from serving ads on the iPhone and iPad. The Department of Justice is said to be in the preliminary stages of an investigation into whether or not Apple has an unfair advantage in digital music distribution. But for the matter at hand, the FTC faces a tough challenge with its investigation. Apple claims it is essential that iOS applications are natively developed to ensure quality and compatibility. Previous experiments with cross-compilers led to what Apple claims were inferior applications, something it fears could damage the platforms reputation for quality applications. On the other hand, many believe that Apple enjoys far too much control over its products and this creates a lack of competition which does nothing but hurt developers and consumers alike. Neither Apple nor the FTC have commented on the matter. More →
Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language Apple is using in section 3.3.9 of its developers agreement which appears to be directed straight at Google’s AdMob. This information comes to us by way of The Financial Times. This would mark the second time that federal regulators have looked at Apple relating to mobile ads and one of many other preliminary investigations. It was just yesterday that AdMob broke its silence on the matter and went on the offensive saying that Apple is putting up “artificial barriers to competition” which will only serve to “hurt users and developers and, in the long run, stall technological progress.” The question in this case appears to be whether or not Apple’s fiercely competitive tactics with iOS advertising are legal or warrant anti-trust action. More →
In a post on his blog this morning, AdMob founder Omar Hamoui lambasted Apple for anti-competitive behavior pertaining to the most recent changes to section 3.3.9 of the iOS developers agreement. According to Hamoui, if Apple should chose to enforce what is written in the agreement, Apple would be erecting “artificial barriers to competition” which “hurt users and developers and, in the long run, stall technological progress.” While there is in reality very little that anyone can do to get Apple to change its course, Hamoui has said he and Google plan on “speaking to Apple to express our concerns about the impact of these terms.” More →
It comes as no surprise — since Steve Jobs hinted at it during D8 — that Apple has once again revised the controversial section 3.3.9 of its iOS developer agreement. Section 3.3.9 deals specifically with what App Store applications can and cannot do when it comes to the collection of user and device data. The new modifications seem to be more lenient towards independent ad agencies; allowing them to collect user data after obtaining explicit permission from Apple to do so. However, what they’re not so lenient towards is allowing non-independent ad agencies, such as Google’s AdMob, to collect user and device data. The language of the agreement seems to create a legal loophole, that, if exercised, would allow Apple to cut AdMob out of serving ads to its iOS devices:
3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:
- The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple’s prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.
- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.
At last week’s D8 conference, Jobs singled out ad agency Flurry for its role in outing prototype iPads through the collection of device data embedded in iPad applications. Apple insists that its data collection policies are about protecting the privacy of its users and not thwarting competition. More →
Six months after it first put in a bid of $750 million, Google today formally completed its acquisition of mobile ad giant AdMob. This news comes one week after the FTC finally gave Google the go ahead after completing a lengthy investigation into the purchase. So what’s next for Google? Other than preparing for an all-out war against iAd, Google is working to bring its mobile ad team with the AdMob crew so that they can get straight to work on creative ideas. Said Google’s Susan Wojcicki “We want to unleash agencies’ and advertisers’ creativity on all mobile devices and deliver them better results from their campaigns, drive better returns and more choice for publishers and developers, and help people get better ads and more free mobile content.”
Google also announced its plans to repurchase shares of the company with available working capital to offset the $750 million in stock owed to AdMob employees as part of the deal. More →
According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a ratio of 2:1. AdMob estimates that for all of the 8.7 million Android smartphones in the US, there are 10.7 million iPhones and 18.3 million iPads and iPod touches. Worldwide, AdMob reports that there are 11.6 million Android devices compared to 27.4 million iPhones and 13.4 million iPads and iPod touches. Perhaps the most interesting facet of AdMobs report is just where the distribution of each OS is most prevalent. 75% of Android devices are found in North America, compared to 12% in Asia and 11% in Western Europe. The iPhone proved to be most popular in North America with 49%, followed by Western Europe at 28% and Asia at 14%. Switching gears, the largest number of ad requests the world over came from iPhone OS devices with 42%, down from 46% last month. Android stood still at 25%, while Symbian and RIM took up the third and fourth positions with 2% and 1% gains. In the United States, Android bested the iPhone OS for the second time having not moved from its 46% share. iPhone OS traffic dropped to 38%, while third place RIM gained 2% with a total of 7%. Palm’s webOS held firm at 3%. More →
The Federal Trade Commission had been investigating Google’s bid to buy mobile advertising firm AdMob…that is until today. In an official statement, the FTC wrote, “after thoroughly reviewing the deal…it is unlikely to harm competition in the emerging market for mobile advertising networks.” Apple’s decision to venture into the mobile advertising space (see iAd), seems to have helped Google, as the FTC explains: “As a result of Apple’s entry (into the market), AdMob’s success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob’s competitive significance going forward, whether AdMob is owned by Google or not.” The acquisition provides yet another front in the “mobile war” for Apple and Google to fight on. Let the games begin! More →
On the eve of I/O 2010, Google CEO Eric Schmidt made some pretty interesting comments to Reuters. First and foremost on his mind was AdMob, the mobile advertising giant that Google has been trying to acquire since November of last year. The $750 million deal is currently on hold as the FTC looks into whether or not the sale could negatively impact developers that rely on mobile ad revenue. Although confident the deal will eventually be given the thumbs up, Schmidt vowed that his company would “fight very hard” if blocked. As Schmidt put it, Google’s purchase of AdMob would allow it to open up “a more competitive market on the iPhone platform,” an obvious dig at section 3.3.9 of the iPhone developers agreement which prohibits apps from collecting and sending device data “to a third party for processing or analysis.” Despite all of the relatively tough talk, Schmidt reiterated previous comments that Apple and Google will continue to work together when mutually beneficial and that he and Steve Jobs still get along. Good to know. The question is: How does Steve feel? More →