Internet ad revenues surpass newspaper revenues for first time, report says

By on April 15, 2011 at 1:30 AM.

Internet ad revenues surpass newspaper revenues for first time, report says

Can’t say we all didn’t see this one coming. According to a new report from the Internet Advertising Bureau (IAB), annual revenue for Internet advertising surpassed newspaper ad revenues for the first time in 2010. The IAB said the record breaking $26 billion in ad revenue last year was up 15% from the $22.66 billion reported in 2009. Search remains the biggest category in online ads and represented 45% of all revenues during the fourth quarter of 2010, but the IAB says display/banner ads are growing the fastest. Retail outlets were the biggest spenders during 2010, followed by telecom services, banks, and auto manufacturers. More →

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BlackBerry Bold Touch 9900, Touch 9860 promos leak [video]

By on April 14, 2011 at 7:44 AM.

BlackBerry Bold Touch 9900, Touch 9860 promos leak [video]

Research In Motion isn’t just a leaky faucet ahead of BlackBerry World this year, it’s a waterfall. We scooped RIM’s 2011 BlackBerry lineup back in January and more recently, we gave you a hands-on look at the BlackBerry Bold Touch, BlackBerry Touch and BlackBerry Torch 2 smartphones, but the leaks continue. In recent days we’ve seen full specs, brief hands-on videos and more, and for the two or three remaining naysayers who still don’t believe RIM is about to announce its next-generation smartphone lineup at BlackBerry World next month, RIM’s promo videos are now starting to leak out. Companies typically don’t put these promotional spots together unless the have some devices to, you know, promote — so BlackBerry fans should sit tight for another couple of weeks and we’re certain they’ll have some sleek new smartphones to swoon over. Hit the break for RIM’s official BlackBerry Bold 9900 and BlackBerry 9860 promo videos. More →

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Apple asks Toyota to pull jailbreak ad campaign

By on April 5, 2011 at 11:26 PM.

Apple asks Toyota to pull jailbreak ad campaign

Toyota recently launched a publicized campaign that placed a special Scion-branded theme pack in the Cydia store for jailbroken iPhone users to enjoy. The move was seen as progressive considering Toyota’s decision to embrace the jailbreak community, but a new report reveals that the theme pack has since been pulled from Cydia. According to the report, Toyota’s advertising agency claims Toyota was contacted by Apple and asked to have the theme removed from Cydia. Toyota complied, of course, and had its agency contact the theme’s publisher to have it taken down immediately. Apple has been openly opposed to the jailbreak community in the past, and this latest move hardly comes as a surprise. More →

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Apple airs new iPhone ad, forgets Android and BlackBerry have app stores too [video]

By on March 17, 2011 at 10:02 AM.

Apple airs new iPhone ad, forgets Android and BlackBerry have app stores too [video]

Apple began airing a trio of new iPhone commercials recently, and one in particular caught our attention. “If you don’t have an iPhone,” the ad begins, “you don’t have the App Store. So you don’t have the world’s largest selection of apps.” Accurate as that statement may be, we can’t help but wonder why — with this massive war chest of apps Apple loves to brag about — the company’s ad agency couldn’t find a few that are actually unique to the iOS platform. In a remarkably smooth move on Apple’s part, the “If you don’t have an iPhone” ad it approved and is paying to air features two apps that are, in fact, available to people who don’t have an iPhone. Delta Air Lines’ mobile app is available for both Android and BlackBerry phones as well as the iPhone, and the Starbucks Card Mobile app debuted on the BlackBerry platform at the same time it was launched for iOS. Hit the jump for the full commercial. More →

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T-Mobile laughs at iPhone 4′s lack of 4G

By on February 28, 2011 at 1:00 PM.

T-Mobile laughs at iPhone 4′s lack of 4G

At this point, it’s looking like few people actually care about T-Mobile’s “4G” network, real or fake. The carrier continues to push its HSPA+ network online and in television commercials as the main selling point versus the competition. Despite its 4G ad campaign, however, T-Mobile shed 318,000 contract customers last quarter while iPhone sales were through the roof. But “the iPhone 4 is a 3G phone,” T-Mobile proclaims in its State of the Smartphone report. “True story. Despite the ’4′, both the Verizon and AT&T iPhones run on 3G networks,” the carrier adds. We’re not sure when this massive 4G push might start to pay off, but we sure hope it happens soon because the nation’s No.4 carrier is starting to look a bit silly. More →

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AT&T turns to $49 iPhone 3GS to combat Verizon in new TV ad [video]

By on February 15, 2011 at 10:59 AM.

AT&T turns to $49 iPhone 3GS to combat Verizon in new TV ad [video]

Is AT&T finally realizing that not as many people care about simultaneous voice and data as it once thought? Initially, it seemed like AT&T would endlessly harp on the feature as its only selling point to combat Verizon Wireless’ new iPhone 4, but now it appears AT&T has finally found some new ammunition: the iPhone 3GS. It seems like an odd choice at first; using a year-old device to combat Verizon’s shiny new iPhone 4. The price tag says it all, however — at $49, AT&T’s iPhone 3GS is $150 cheaper than the 16GB iPhone 4 and $250 cheaper than the 32GB model. This makes the device accessible to a whole new demographic, and AT&T has to be quick in addressing this market because once the iPhone 5 launches, Verizon Wireless will have its own previous-generation model to sell on the cheap. Hit the break for a video showing AT&T’s new iPhone commercial. More →

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Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle

By on February 4, 2011 at 3:20 PM.

Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle

As it turns out, Motorola’s Super Bowl XLV television advertisement won’t be as blatant a shot at Apple as the teaser spot we showed you on earlier this week. Orwell’s 1984 is still the theme, however, and we all know why. Motorola debuted a preview of its upcoming Super Bowl spot on Friday, and the full advertisement will run on Sunday during the game. Dubbed “Empower the People,” the commercial pitches Motorola’s upcoming XOOM tablet as an orange in a world full of, ahem, apples. “The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Motorola Mobility CMO Bill Ogle in a statement. “Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology.” Hit the break for the video preview of Motorola’s commercial for its upcoming XOOM tablet, along with a press release. More →

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Verizon can hear you now… with the iPhone [video]

By on February 3, 2011 at 9:01 PM.

Verizon can hear you now… with the iPhone [video]

Ah yes, Verizon’s “Test Man” makes his triumphant return. Big Red is airing a pretty cheeky thirty-second TV advert that shows its network’s spokesperson uttering his infamous one-liner… while talking on an iPhone, naturally. No need for us to describe it, hit the jump and have a look for yourself. Does the Test Man look old to anyone else? More →

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HTC Thunderbolt handset makes cameo in Best Buy circular

By on February 3, 2011 at 9:56 AM.

HTC Thunderbolt handset makes cameo in Best Buy circular

Yesterday, we told you about a tasty little rumor we’ve been hearing about a February 24th launch date for the HTC Thunderbolt. Now, it looks like the LTE handset has made a cameo in a weekly Best Buy circular — complete with pre-order instructions and the tagline “coming soon.” For a $50 deposit, BB will allow you to reserve one of the latest and greatest Android offerings from VZW. No word on when, specifically, “soon” is, but if the February 24th release date proves to be accurate… you can expect pre-orders to begin in the next week or so.

Thanks, BestBuyBoy!

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Apple’s ‘Two is better than one’ iPhone ad doesn’t play favorites [video]

By on January 24, 2011 at 9:21 PM.

Apple’s ‘Two is better than one’ iPhone ad doesn’t play favorites [video]

Considering the huge amount of money carriers pull in for Apple these days, the Cupertino-based giant has to be careful now that AT&T isn’t the only iPhone game in town here in the U.S. The company definitely wants to help draw attention to the fact that the iPhone 4 will soon be available from the nation’s largest wireless carrier, but it also doesn’t want to burn any bridges with AT&T, the carrier that helped it sell a record number of smartphones last quarter. The solution for the time being, it seems, is to keep things simple. Apple’s new iPhone ad dubbed “Two is better than one” shows two iPhone 4 units — one from AT&T and one from Verizon Wireless — both doing the exact same things for 30 seconds. Why play favorites when both companies stand to sell truckloads of Apple smartphones? Luckily for Verizon Wireless, the ad doesn’t show this pair of iPhones trying to browse the Web while on a phone call. And luckily for AT&T, the ad doesn’t show this pair of iPhones, well, trying to even make a phone call. Hit the jump for the full commercial. More →

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Verizon’s first iPhone ad: ‘It Begins’

By on January 20, 2011 at 9:10 PM.

Verizon’s first iPhone ad: ‘It Begins’

Been waiting almost four years for the iPhone to come to Verizon Wireless’ network? Verizon knows that, and they’re wasting no time producing and airing the first Verizon iPhone commercial that plays up the general hysteria of the Big Red and Apple partnership. Our question to you would be, dear readers, iPhone 4 or HTC ThunderBolt? More →

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Rolling Stone ad outs AT&T’s HTC Inspire 4G… yes, 4G

By on January 5, 2011 at 7:16 AM.

Rolling Stone ad outs AT&T’s HTC Inspire 4G… yes, 4G

It isn’t all that often we get to report on mobile technology news broken by magazine Rolling Stone, which makes this news even more special. In a print ad touting HTC’s portfolio of 4G handsets, some of the usual suspects are depicted. Obviously, Sprint’s EVO 4G makes a cameo, T-Mobile’s G2 is depicted, and Verizon’s unannounced-but-well-documented Thunderbolt is sitting front and center. But one carrier is missing from our above list. AT&T. Slinking around the background is AT&T’s HTC Inspire 4G, which looks an awful lot like the European Desire HD — the same handset that was just spotted at the FCC with North American 3G bands. We know AT&T is working on an LTE network, but this handset appearance really is a shocker. Hopefully HTC and AT&T will show the Inspire a little love at this week’s CES conference. Any AT&T Android fanatics excited?! More →

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Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f

By on December 29, 2010 at 3:59 PM.

Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f

Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use this number to build a profile of the phone (and its user), and people are upset about it. The information transmitted is used for a variety of things, one of which is advertising. But is this an assault on our privacy as many are claiming? Not the way I see it. This is the holy grail of advertising. Targeted advertising. And it is what those engaged in the industry have been trying to do for years — make personal connections. It’s not wrong and it’s not a bad thing. Read on to hear me out. More →

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