Internet ad revenues surpass newspaper revenues for first time, report says

By on April 15, 2011 at 1:30 AM.

Internet ad revenues surpass newspaper revenues for first time, report says

Can’t say we all didn’t see this one coming. According to a new report from the Internet Advertising Bureau (IAB), annual revenue for Internet advertising surpassed newspaper ad revenues for the first time in 2010. The IAB said the record breaking $26 billion in ad revenue last year was up 15% from the $22.66 billion reported in 2009. Search remains the biggest category in online ads and represented 45% of all revenues during the fourth quarter of 2010, but the IAB says display/banner ads are growing the fastest. Retail outlets were the biggest spenders during 2010, followed by telecom services, banks, and auto manufacturers. More →

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YouTube to offer ad skipping and user-selectable ads by the end of the year

By on June 30, 2010 at 9:32 PM.

YouTube to offer ad skipping and user-selectable ads by the end of the year

youtube-logo-GOOD

At a press conference on Tuesday, Google confirmed that by the end of the year, YouTube will give users the option to skip the pre-roll ads that launch before a video. The online video giant will also implement an ad selection feature that will allow users to select an ad that they find appealing prior to watching a longer-format video. YouTube will only pay for ads that have been watched, so advertisers that want a slice of the growing YouTube ad revenue will have to create compelling ads that users want to watch. Free video content with high quality commercials that are relevant to you — sounds like a good compromise. More →

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