iPhone Surface Teen Survey

‘Apple is done’ and Surface tablet is cool, according to teens

By on January 10, 2013 at 9:50 AM.

‘Apple is done’ and Surface tablet is cool, according to teens

Apple’s (AAPL) staggering success over the past few years can be attributed to the combination of several key factors. Great leadership is one, great products is another. Apple’s deep pockets and monstrous marketing budget have played an equal role in the company’s success but according to a new report, Apple may be losing its grip on an important demographic. More →

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Microsoft Surface Sales Christmas 2012

Microsoft Surface trampled at the bottom of the tablet pile this Christmas

By on December 26, 2012 at 10:05 AM.

Microsoft Surface trampled at the bottom of the tablet pile this Christmas

While it does have drawbacks just like anything else, Microsoft’s (MSFT) Surface is a great slate for those looking for a fresh new take on the modern tablet. Unfortunately, it doesn’t look like very many people were looking for a fresh new take on the modern tablet this holiday season. In a recent note to investors, R.W. Baird analyst William Power recounted recent conversations had at retailers including Best Buy (BBY) and Staples (SPLS). While speaking with sales reps at the stores, Apple’s (AAPL) iPad was the most highly recommended tablet while Amazon’s (AMZN) Kindle Fire line and Samsung’s (005930) Galaxy Tab line were both recommended as alternatives. Microsoft’s Surface tablet, on the other hand, was not pushed by reps at either chain. More →

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Surface iPad

The Surface might be even more overpriced than the iPad

By on December 14, 2012 at 3:32 PM.

The Surface might be even more overpriced than the iPad

Everyone knows that Apple (AAPL) gets away with charging a premium for its wares because its fans have shown they’re willing to pay more money for their favorite products than fans of, say, Samsung (005930) and Amazon (AMZN) are willing to pay. This practice has led to enormous gross margins for Apple products but has not spawned many imitators because few companies command the sort of loyalty that Apple does. But Microsoft (MSFT) apparently believes it can pull off the trick with its Surface tablet, which is actually priced higher relative to its component costs than Apple’s iPad. More →

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Surface iPad

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

By on December 14, 2012 at 9:55 AM.

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s (AAPL) iPad lineup is seen leading the pack this year. According to a survey conducted between October and November 2012 by market research firm Parks Associates, 44% of the tablet-seeking holiday shoppers polled planned to purchase an iPad this year and 24% were eying a Kindle Fire. The study gets interesting in the No.3 and No.4 slots, however — the firm’s data shows that 21% of consumers polled planned to purchase Microsoft’s (MSFT) Surface tablet compared to just 12% who planned to by a Nexus tablet. More →

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Tablet Poll Microsoft

Poll finds that almost no one wants to buy the Surface

By on December 13, 2012 at 1:15 PM.

Poll finds that almost no one wants to buy the Surface

Sorry, Microsoft (MSFT) — consumers just aren’t that interested in your tablet. Ipsos conducted a poll for Thomson Reuters last week showing that just 4% of people in the United States interested in buying a tablet were considering buying a Surface. This compares to a whopping 42% of prospective tablet buyers who were interested in an iPad mini, 16% who wanted a Kindle Fire and 14% who were interested in one of Samsung’s (005930) Galaxy tablets. Reuters reporters also anecdotally found that Apple (AAPL) stores got vastly more traffic than Microsoft’s pop-up stores during the holiday shopping season and that employees in Microsoft stores said that they had “plenty” of Surface tablets still in stock. Reuters also talked with one man who was returning his Surface tablet to a Microsoft store and who explained that “with the iPad, it’s one step, and with this (Surface), it’s two or three steps to do the same thing.”

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Microsoft Surface

Microsoft is increasing production of the Surface and expanding to new retailers

By on December 11, 2012 at 4:53 PM.

Microsoft is increasing production of the Surface and expanding to new retailers

Contrary to earlier reports that claimed Microsoft (MSFT) had cut orders for the Surface tablet in half, the company on Tuesday announced that it has increased production and expanded availability of the tablet to additional retail outlets. The company’s flagship device will be available as early as mid-December in non-Microsoft retail stores in the United States and Australia with retail availability expected to expand to more countries in the coming months. Microsoft has faced heavy criticism from analysts and investors over the last few weeks, some of which have called the Surface a failure and predicted the company would only sell 600,000 units in the fourth quarter. Panos Panay, general manager of the Surface, revealed that the company has “increased production,” although he failed to give specific details. Microsoft’s press release follows below. More →

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Microsoft Surface Launch

An overview of all the depressing ways Microsoft screwed up the Surface launch

By on December 11, 2012 at 12:10 PM.

An overview of all the depressing ways Microsoft screwed up the Surface launch

Laptop Magazine has created a small slide show listing seven ways that Microsoft (MSFT) can save its Surface tablet from the same circle of technology hell now inhabited by past Microsoft duds such as the Zune and the company’s KIN phones. But reading through Laptop’s list of suggestions, we can see that Microsoft has made several unforced errors during the launch of the Surface that the company should have seen coming from miles away. In no particular order, here are some of the key mistakes Microsoft has made with the Surface so far. More →

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Microsoft Surface Market Share

Microsoft barely scratches the Surface: Surface accounts for just 0.13% of tablet traffic

By on December 11, 2012 at 9:50 AM.

Microsoft barely scratches the Surface: Surface accounts for just 0.13% of tablet traffic

Microsoft’s (MSFT) Surface tablet, the company’s premiere Windows hardware offering, has seemingly not been well-received by the public. BGR saw a great deal of potential in the Surface when we reviewed it in October, but consumers have not been swayed by the slate’s sleek hardware and unique interface. Microsoft has reportedly cut its fourth-quarter orders with manufacturing partners in half, and one firm estimates that the company will sell fewer than 1 million Surface tablets in 2012. Now, a new report suggests Surface sales may be even slower than we thought. More →

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Microsoft Surface Retail Locations

Microsoft may let other retailers sell the Surface after all

By on December 7, 2012 at 4:20 PM.

Microsoft may let other retailers sell the Surface after all

Microsoft’s (MSFT) current strategy for selling its Surface tablet is puzzling to say the least. The company only offers its flagship tablet online or from one of its 32 Microsoft Stores throughout the United States and Canada. According to a predominate Microsoft blogger, however, the company may soon expand the Surface tablet’s availability to additional retail outlets. Paul Thurrott of Windows IT Pro has been informed by one of his “most trusted sources” that the Windows RT version of the Surface will be offered in traditional brick-and-mortar locations “within days.” More →

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Microsoft Surface

Microsoft Surface may not be a dud after all: sales projected to exceed 1 million units in Q4

By on December 5, 2012 at 2:47 PM.

Microsoft Surface may not be a dud after all: sales projected to exceed 1 million units in Q4

Brokerage firm Detwiler Fenton on Wednesday predicted that sales of Microsoft’s (MSFT) Surface tablet may fall below 1 million units in the slate’s debut quarter. The firm estimated that Surface sales in the fourth quarter could be as low as 500,000 units, well below earlier estimates of between 1 million and 2 million units. Detwiler Fenton’s forecast may be premature, however. Speaking to CNET, Rhoda Alexander of IHS iSuppli said that Microsoft’s tablet may sell more than 1 million units in the December quarter. In fact, the analyst estimates Surface sales could reach as high as 1.3 million units. The Surface RT tablet was released on October 26th, so if its sales were to exceed a million units then the company’s first tablet would equal initial sales of Google’s (GOOG) Nexus 7, which were estimated to be around 500,000 units a month. It has also been reported, however, that Microsoft may have cut Surface orders in half following the tablet’s slow launch.

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Microsoft Surface Sales Q4 2012

Microsoft Surface deemed a dud, Q4 sales could come in below 1M units

By on December 5, 2012 at 9:20 AM.

Microsoft Surface deemed a dud, Q4 sales could come in below 1M units

While some see potential in Microsoft’s Surface tablet, most industry watchers appear to have written off the device at this point. Orders were reportedly cut in half following a slow launch, and Microsoft’s (MSFT) debut slate has been hammered time and time again by reviewers and analysts. The latest to pile on is Boston-based brokerage firm Detwiler Fenton, which estimates that when all is said and done, Microsoft will have sold fewer than 1 million Surface tablets in the slate’s debut quarter. More →

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Microsoft Surface Retail Locations

Microsoft might launch three new Surface tablets next year

By on December 3, 2012 at 12:25 PM.

Microsoft might launch three new Surface tablets next year

Despite a “modest” Surface with Windows RT launch, Microsoft (MSFT) is adamant about building more hardware. According to insider MS_nerd, the Redmond, Washington-based company could be preparing three unannounced Surface tablets for release by the end of 2013. The first tablet will reportedly be called the Surface RT 2 and will sport a 8.6-inch display and Qualcomm chipset instead of the NVIDIA Tegra chip used in the current Surface RT. The second tablet will supposedly be a Surface Pro with an 11.6-inch display with a “yet-to-be-released AMD ‘Temash’ APU” instead of a the current Intel (INTC) Core i5 processor. Lastly, MS_nerd says Microsoft will release “Surface Book” with a 14.6-inch display and Intel 22-nanometer “Haswell” chip. More →

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Microsoft Surface Market Share

Is Microsoft’s Surface Pro really overpriced? MacBook Air vs. Surface Pro: Tale of the tape

By on December 3, 2012 at 11:25 AM.

Is Microsoft’s Surface Pro really overpriced? MacBook Air vs. Surface Pro: Tale of the tape

Microsoft (MSFT) announced pricing for its upcoming Surface Pro tablet last week and tech bloggers’ heads immediately exploded. The Surface ProMicrosoft’s first own-brand Windows 8 offering — will start at $899 for a unit with 64GB of internal storage. That price includes a stylus, an accessory that will be appreciated by some potential users but certainly not all, but it does not include a Touch Cover or a Type Cover keyboard. Microsoft’s unique keyboard cover accessories are one of a few key differentiating factors that help set Surface tablets apart, so many viewed this omission as yet another strike against the Surface Pro. More →

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