The big problems that HTC faces this year are the same problems that it faced last year when it launched the HTC One: It makes incredible devices that it can’t seem to get people to care about. It wants to make high-end products on par with the iPhone but it lacks both the fanatically loyal customer base and the platform ecosystem that Apple counts as two of its greatest assets. And HTC doesn’t have the massive manufacturing capabilities to be like Samsung, whose strategy for selling smartphones is much like a certain classic Monty Python sketch: “Spam, spam, spam, spam! Spam, spam, spam, spam!”
Despite its durable aluminum unibody design, the HTC One (M8) is not officially waterproof, or at least HTC did not brag about any such features like Sony and Samsung did for their own early 2014 flagship devices launched this year. But can the HTC One (M8) live through any water-related accidents?
One of the new software features introduced by HTC’s Sense 6 is called Motion Launch, which offers users a cool new way to interact with the new HTC One (M8) handset without actually turning the display on. HTC revealed during its live show on Tuesday that on average, smartphone users press the power button to unlock their devices over 150 times a day, and that’s why it figured out new ways of interacting with it without requiring users to power it on.
Samsung isn’t the only company launching a new battery saving mode for its 2014 flagship device, as HTC has announced its own “Extreme Power Saving mode” for the HTC One (M8). The feature will allow users to get more juice out of their battery and customize the way the phone is supposed to react when a certain battery level threshold is reached.
HTC Americas president Jason Mackenzie knows that his company’s best shot to gain market share is to take on Samsung. During his talk at the big HTC One M8 event on Tuesday, Mackenzie took repeated shots at rival Samsung, whom he accused of churning out cheap plastic phones loaded with “software gimmicks” and “dimples on the back” that are masked by an enormous advertising budget. HTC repeatedly tried to draw contrasts with Samsung during its presentation by emphasizing its new phone’s all-metal build and talking about its high-end design that it said was more luxurious than other smartphones on the market. It will be interesting to see whether HTC specifically targets Samsung in its coming ad campaign to support the One M8 — after all, bashing Apple did wonders for Samsung so it would only be fair if bashing Samsung did wonders for HTC.
The brand new HTC One (M8) really managed to impress me. From the design and build to the revamped Sense 6 software and impressive performance, HTC really has a winner on its hands. Whether or not its efforts will translate into sales remains to be seen, though HTC says that last year’s One fared well despite Samsung and Apple’s dominance in the smartphone industry. The first HTC One, the company told me during a meeting last week, was HTC’s best-selling smartphone ever by a substantial margin.
Fast-forward to 2014 and the new HTC One (M8) is better than its predecessor in every conceivable way. It’s sleeker, more polished, faster, smoother and the software has been dramatically improved. HTC also added a handful of new features that really add to the user experience, such as intuitive location-aware functions and new “Motion Launch” gesture controls.
But despite how impressive HTC’s new M8 is, it still has flaws.
Somehow, despite the steady stream of leaks that had spoiled nearly everything about the new HTC One (M8) over the past few weeks, HTC’s new flagship smartphone still managed to blow us away. Announced on Tuesday morning, the second-generation HTC One hero phone bests its predecessor in every way, highlighted by a fresh new design that is somehow even more sleek and elegant than the original model.
It is considered poor form to begin a review with the conclusion, but there’s really no reason to drag this out: the HTC One (M8) is the best Android phone the world has ever seen. Period. Full stop. Of this, there is no doubt. In many ways, in fact, it is the best smartphone the world has ever seen. From the design of the device to the power of its components and everything in between, HTC’s new One better than its predecessor. And its predecessor, as you might recall, was the best all-around Android phone the world had ever seen last year.
Actually, it might still have been the best all-around Android phone in the world until about 11:15 a.m. on Tuesday.
With all that out of the way, let’s take a closer look at the new HTC One (M8) smartphone to find out exactly what makes it the best Android phone in the world. And just as important, of course, is the question of whether or not being the best will draw away enough Samsung and Apple customers to finally help HTC get back on track.
HTC on Tuesday officially unveiled the HTC One (M8), it’s 2014 flagship smartphone, and one of the worst kept secrets of the beginning of the year. Even so, the new Android handset is certainly one of the highly anticipated handsets of the year, and will give other flagship devices from competing Android devices makers, including the Galaxy S5 or the Xperia Z2, a run for the money.
HTC’s new Sense software and the many associated apps are absolutely part of what makes the brand new HTC One (M8) great, but the star of the show is, without question, the hardware. So what happens if you want the phone but none of the software add-ons? You could buy an M8 from a carrier and root it, voiding your warranty instantly in the process, or you can head over to Google’s Play store and pick up an HTC One (M8) Google Play edition, which was just unveiled alongside the main M8 during HTC’s press conference on Tuesday.
After months of rumors and leaks that revealed almost everything there is to know about HTC’s new flagship smartphone, the HTC One (M8) is finally official. The vendor unveiled its sleek new hero phone during a press conference on Tuesday, taking the wraps off of what may very well be the most impressive smartphone that has ever been made.
The sequel to what was arguably the best Android smartphone in the world last year is finally about to be unveiled, and BGR is on hand live to bring you all the action from HTC’s big press conference in New York City. The steady flow of rumors and leaks suggest that the all new HTC One (M8) is going to one of the hottest smartphones of the year, but nothing is known with any certainty until HTC finally makes this hotly anticipated smartphone official. If you want to learn everything there is to know about what is shaping up to easily be one of the best new smartphones of the year, you’re in luck because we have live streaming video from the event right here.
Is it the All New HTC One? Is it the HTC One M8? Is the HTC One 2014 edition? Is it just the “HTC One” again? The name of HTC’s upcoming new flagship smartphone is just about the only thing we don’t know about the device at this point, but the last few tidbits will finally be revealed later today when HTC’s big press conference gets underway. Thanks to dozens upon dozens of rumors, leaks, photos and even a 14-minute hands-on video review of the new One, we know just about everything there is to know about HTC’s new flagship phone. The phone looks fantastic so far, but we won’t know for sure until we hear everything straight from the horse’s mouth.
Bookmark this link, which will go live shortly before the event starts later this morning, and make sure to head there for our live coverage and streaming video of HTC’s press conference! Coverage will begin just before 11:00 a.m. EDT / 8:00 a.m. PST.