Via a blog post today, foursquare founder Dennis Crowley announced an updated version of his company’s software that will be available to users “late tonight.” Reminiscing about his company’s past, present, and future, Crowley admits that he and his team have not been able to “expand the foursquare experience as much as they hoped to” over the last year. But that all changes today. Focusing on discovery, encouragement, and loyalty, foursquare will deploy several new features to its iPhone and Android applications (version number 3.0). Through a new “Explore” tab, users can input what it is they are looking for, getting recommendations from 4sq based on what’s around and where friends have visited. The company will try to encourage users to continue to explore their world with a revamped leader board. “You’ll see that we’ve replaced our old leader board (and its simple points system and Sunday night reset) with a sliding 7-day barometer of you and your friends,” writes Crowley. “Check-ins now trigger points for dozens of different types of actions.” Loyalty will be addressed by offering merchants additional ways to reward “swarms, groups of friends, regulars, newbies, or everyone.” Merchants will gain access to the new controls later this week. In closing, Crowley writes, “we’ve got really ambitious plans for the rest of the year and we’re excited to let you play with three big new pieces of the master plan.” Foursquare notes that an updated BlackBerry client is due out later this week — though it will not include many 3.0’s features — and that it is “working hard” on its Windows Phone and Symbian apps. More →
Yesterday, social networking site foursquare announced that it had successfully secured an additional $20 million in series B venture capital funding from: Union Square Ventures, O’Reilly AlphaTech Ventures and Andreessen Horowitz. Foursquare, explains exactly what the VC will be used for:
With this new round of financing, our main priority will be to expand our organization to supplement the amazing core team we’ve assembled already. [...] We’re hoping to build a world-class engineering organization, based primarily in our headquarters in the New York City to help us develop the next generation of mobile + social + local products that will excite our users and provide unique value for local merchants.
Currently, foursquare has over 2 million users who voluntarily “check-in” to restaurants, bars, shops, and other locations via their mobile device, earning badges and titles along the way. How many of you out there 4sq? More →