People want supersized cell phones, new study shows
People want supersized cell phones, new study shows
A new study from Strategy Analytics found that smartphone owners in the U.S. and U.K. prefer devices with a 4-inch to 4.5-inch display, as long as the device is also thin. “Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.” The study found that Android owners are more likely to seek larger devices compared their iPhone-owning counterparts, and females are more likely to consider slightly smaller devices than males. “In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets,” Nolan added. Read on for Strategy Analytics’s press release. More →




