According to a report filed by Droid-Life, electronics retailer Best Buy will be allowing consumers to opt-in to its recently announced Buy Back Program, free of charge, from February 6th to the 26th. Best Buy hopes the giveaway will draw attention to its new offering; often referred to by the company as “future proofing.” What else will BB be doing to draw attention to said program? Well, they’ll be running a Superbowl commercial during the third-quarter of this year big game staring… Justin Bieber. Sigh. Regardless, if you plan on purchasing a phone, laptop, or television around that time, why not get in on the Buy Back program for free?
UPDATE: We’re being told that Best Buy Mobile will be offering the Buy Back program free to customers from February 6th to the 26th; all other departments will have the promotion running from the 6th to the 12th. More →