Investment in mobile security will increase 44% annually through 2015 according to a recent research report from Canalys. Reportedly, just 4% of smartphones shipped last year were sold with security software pre-installed. Canalys suggests that, by 2015, more than 20% of all smartphones and tablets will run some form of security software and mobile security will be a $3 billion market. The research firm attributes the growth to an increase in pressure from enterprise customers, and it expects the usage of client security products such as antivirus software, VPN encryption and firewalls will grow an average of 54.6% annually to 2015. “Enterprises must adopt a holistic view of mobile security, as there is no single solution that provides complete protection,” research analyst Nushin Hernandez said. “A more robust approach, even compared to that used to protect typical notebooks and desktops, is needed.” Read on for the full press release from Canalys. More →
According to research reports from Gartner and IDC, Microsoft’s Windows Phone operating system will grab about 20% of the smartphone market by 2015, enough to propel the OS past Apple’s iOS platform to take the No. 2 spot globally. Research firm Gartner believes Android will have a 49% market share in 2015, followed by Windows Phone at 19.5%, and Apple’s iOS growth will slow so much that it will only maintain a 17% share. IDC believes Windows Phone will have a 20.3 percent share in 2015. During the IFA trade show in Berlin on Friday, Windows Phone marketing head Achim Berg told Bloomberg those Windows Phone growth estimates are conservative. “This is a completely new platform, it takes time,” Berg said. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.” Gartner suggests Windows Phone’s growth is expected to surge thanks to help from big-name manufacturers such as HTC. Read on for more, including a statement from HTC’s president of Europe, the Middle East and Africa. More →
Market research firm IHS iSuppli has revised its global five-year tablet shipment forecast, which now estimates that 60 million tablets will be shipped this year and 275.3 units will ship in 2015. IHS had previously estimated that 262.1 tablets would ship in 2015. Most of the firm’s changes revolve around increased market share estimates for Apple’s iPad, though IHS still sees Apple’s share of the market sinking fairly quickly through 2015. The iPad is now expected to account for 44.2 million of the 60 million tablets that will ship this year, up from IHS’s previous estimate of 43.7 million units. Apple’s market share will drop to 74% in 2011 from approximately 85% in 2010, and it will fall to 43.6% in 2015. IHS’s earlier estimates places Apple’s share of global tablet shipments at 64% in 2011 and just 32% in 2015. “All the momentum in the media tablet market is with Apple right now,” noted Rhoda Alexander, senior manager covering tablet and monitor research at IHS. “The competition can’t seem to field a product with the right combination of hardware, marketing, applications and content to match up with the iPad. Furthermore, Apple’s patent litigation is serving to slow or complicate competitors’ entry into some key regional markets. With Apple lapping its competitors, many of whom are still struggling to get out of the starting gate, this remains a one-horse race.” IHS’s full press release follows below. More →
A new report from market research firm Gartner on Tuesday suggests global spending on the gaming ecosystem will exceed $74 billion this year, up 10.4% from 2010. Gartner also expects annual spending on video games to reach $112 billion by 2015. As the video game industry undergoes a transition that places a sharper focus on casual gaming, Gartner now includes the following in its definition of the “gaming ecosystem:” dedicated video game consoles; software for dedicated consoles; handheld dedicated video game consoles and software; PC gaming software; mobile game software, which includes games for smartphones, feature phones and tablets; and online casual gaming. Video game software sales alone will reach $44.7 billion in 2011 according to Gartner, and it will continue to represent the lion’s share of video game spending moving forward. “This large market size means that many consumers embrace gaming as a core piece of their entertainment budget and will continue to play as long as game publishers deliver compelling and fun games,” said Gartner research director Fabrizio Biscotti in a statement. Gartner’s full press release follows below. More →
Late last week, BGR wrote about a recent report suggesting Microsoft’s share of the global smartphone market would overtake Google’s share in 2015, and Windows Phone would become the best-selling smartphone platform in the world at that point. On Tuesday, the Pyramid Research analyst responsible for the report published a follow up explaining that her findings were misinterpreted. Pyramid’s Senior Analyst Stela Bokun explains that Windows Phone is poised to overtake Android’s massive market share much earlier than that — as soon as 2013, in fact. Beginning this year, Bokun sees Windows Phone popularity exploding even faster than Android adoption has since its introduction in 2008. The analyst attributes the coming Windows Phone boom to Microsoft’s partnership with Nokia; the Finnish cell phone giant is set to bring the end user cost of Windows Phones down, thus accelerating adoption dramatically. Bokun also notes that other manufacturers will continue to support Windows Phone, which will help make the devices widely accessible. “With the change in the price of WP devices, and the multivendor strategic approach of Microsoft, the main advantage of Android – scale – may be removed,” she wrote on Pyramid Research’s blog on Tuesday. It certainly seems like a long shot, but Pyramid Research forecasts smartphone sales individually in 51 separate markets, and the firm stands by its findings. We also shouldn’t forget that it only took Google 2.5 years to get its Android OS where it is today, so it’s quite clear that anything can happen. More →
Smartphones’ share of the global cell phone market is poised to explode over the next four years, according to market research firm Pyramid Research. The firm on Friday released the findings of its latest Smartphone Forecast, as compiled by Senior Analyst and Practice Leader for Mobile Devices, Stela Bokun. Bokun determined that global smartphone sell-through — or, the number of smartphones sold to end users — will total 1.46 billion units in 2011, accounting for 27% of all cell phones sold. Pyramid expects that figure to nearly double to 53% in 2015, driven by growing demand for affordable Android smartphones. “Much of the projected total market growth in 2011 will come from the Africa and Middle East (AME) region, which will see a strong demand for low-end smartphone models, ultra low-cost handsets and dual-SIM and full touch-screen feature phones,” Bokun noted in a statement. “The main drivers of the demand in the developed markets will be the launches of a number of flagship high-end devices and new features and technologies. However, inexpensive smartphone models, particularly those from Huawei and ZTE, also will be in high demand in some of the richest Western European, Asian and North American markets.” Finally, Bokun notes that while smartphone sales will be driven in large part by Android over the next four years, Microsoft’s Windows Phone platform will overtake Android and other operating systems to become the top-selling smartphone platform in the world in 2015.
Apple’s iPad will continue to dominate the “media tablet” market for years to come, research firm Gartner said on Monday. While Google’s Android platform is expected to gain market share rapidly as iOS’ share declines over the next five years, Gartner still sees iOS as owning the largest share in the tablet market five years from now. According to the firm’s latest figures, Apple’s iPad tablets accounted for 83.9% of the market in 2010 while Android tablets — namely Samsung’s Galaxy Tab — held a 14.2% share. In 2011, Gartner expects the iPad’s market share to slip to 68.7% while Android’s share climbs to 19.9%, and then in 2015, Android will rise to account for 38.6% of the market. At that time, Gartner expects Apple’s iPad to account for 47.1% of the 294 million tablets sold, meaning Gartner expects Apple so sell nearly 140 million iPads in 2015. A few other items of note according to the firm’s forecast: RIM’s QNX-based tablets will make up 10% of media tablets sold in 2015, HP’s webOS will only have a 3% market share in 2015, and the figures in this report do not include sales of Windows-based tablets as they do not fit Gartner’s criteria for “media tablets,” which run a lightweight OS. Hit the break for Gartner’s full press release. More →
IDC on Tuesday released a new report detailing its vision of the smartphone market through 2011 and beyond. The research firm sees global smartphone shipments climbing to 450 million units in 2011, up 49.2% from 303.4 million units in 2010. More interestingly, however, is the firm’s forecast moving through 2011 and into 2015. Ovum had previously estimated that Microsoft’s Windows Phone platform would pass BlackBerry to become the No. 3 mobile OS globally in 2016. Considering the size and reach of Nokia, the flagship Windows Phone partner moving forward, we wondered if the company’s estimates were a bit light. IDC estimates that Nokia will lead Windows Phone past RIM’s BlackBerry OS and Apple’s iOS platform to become the No. 2 smartphone operating system in the world in 2015. “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” said IDC senior research analyst Ramon Llamas in a statement. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.” Hit the break for the full press release. More →
We are moving towards a more wireless world and Ericsson, the world’s largest manufacturer of mobile network equipment, has reaffirmed that fact with some cold, hard statistics.
“During the course of 2010, a significant milestone in terms of mobile broadband subscriptions was reached as their number surpassed the half-a-billion mark globally,” said Ericsson.
The company goes on to note that this number will double before the close of 2011, pushing the total number of mobile broadband users over 1 billion. Asia is expected to spearhead the spike in users, followed closely by North America and Europe. By 2015, Ericsson estimates that 3.8 billion broadband subscriptions will be up for grabs. It’s no wonder carriers are jostling for mobile broadband market share. 3,800,000,000 users all paying, on average, $30 a month is a lot of loot. More →